📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 06 May 2026, 05:31 AM IST
📅 Date

🔴 Today Live — Wednesday, 06 May 2026 · last updated 06 May 2026, 05:32 IST

💰
Total Spend Today
₹70,910
of ₹1,125,286 budgeted
📦
Active Camps
124
with spend > 0
🟢
Spend ≥ 1.5x ROAS
24.4%
₹17,330 / day
🔴
Spend < 1.0x ROAS
63.5%
₹45,029 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.20x)
Below 1.0x
₹45,029 (63.5%)
≥ 1.0x
₹25,880 (36.5%)
≥ 1.5x
₹17,330 (24.4%)
≥ 1.75x
₹17,046 (24.0%)
≥ 2.0x
₹14,124 (19.9%)
≥ 3.0x
₹8,011 (11.3%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (1 camp)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_sales_conv_skin_triderma_mix_300326_antSM Fragrance 01Sales₹5,000₹1,58632%0.60x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience67₹717,611₹45,57488.8%1.16x
DS5₹38,504₹3,5146.9%0.52x
Loose3₹37,000₹1,1462.2%0.00x
Visitor 180 Day2₹20,000₹1,0602.1%0.00x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget22₹195,078₹11,16856.9%2.00x
NTN | Recent 0-30D14₹71,391₹5,83229.7%0.86x
Visitor 180 Day5₹24,000₹9474.8%1.47x
NTN | Product: Xtreme Hair (1+)2₹10,500₹4552.3%2.21x
NTN | Loyal Buyers 3+2₹4,970₹4372.2%0.00x
NTN | Repeat Buyers 2+1₹4,500₹4312.2%1.78x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹3421.7%0.00x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_skin_am_pm_reel_080426 – CopyMotionSM Fragrance 01₹6505.11x
2ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad4OthersSM Fragrance 01₹6945.08x
3brand_paras_berberine_reel_050526ParasSM Fragrance 01₹6323.63x
4brand_paras_frame_peacock_pyrite_plate_reel_050426ParasSM Fragrance 01₹6773.60x
5brand_inde_charbigone_reel_clp_050526MotionSM Fragrance 01₹8222.77x
6brand_paras_nialuronic_facewash_reel_clp_050526ParasSM Fragrance 01₹1,0952.58x
7brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹1,4191.96x
8brand_paras_hair_mist_reel_clp_050526ParasSM Fragrance 01₹5361.92x
9brand_paras_crystal_selenite_range_reel_clp_060426 – Copy 3ParasSM Fragrance 01₹5621.47x
10paras_selenite_leaf_reel_230426ParasSM Fragrance 01₹5391.39x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras268200₹38,88954.8%1.35x
Partnership8585₹7,06710.0%1.52x
Motion14391₹14,02719.8%0.59x
Static3330₹3,2904.6%1.31x
Catalogue149₹1,2221.7%0.00x
Others22939₹6,4769.1%1.46x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📈
3-Day Rolling ROAS
1.31x
All portals · ₹3,669,606 on 3d
📊
7-Day Rolling ROAS
1.27x
All portals · ₹8,482,098 on 7d
⏳
Long-running Camps (Age > 7d)
74
Total daily budget: ₹723,894
💸
Long-runner Spend Today
₹698,388
25 below 1.0x today
⏳ Long-Running Campaigns (Age > 7 days) · 74 camps · ₹723,894 daily budget · ₹698,388 spent today · blended Today ROAS 1.34x · 7D ROAS 1.49x · 45 (60.8%) below 1.5x today
Portal Account Campaign Age Budget Today Spend Today ROAS 7D ROAS
SMSM Fragrance 01ds_bof_bof_web_conv_retarget_roas2.1_mix_allcategory_04042631d₹56,925₹20,2321.55x1.50x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_peacock_frame_2604269d₹45,000₹33,1341.74x1.42x
SMSM Fragrance 01ntn_master_dv_web_rtg_conv_multiple_reel_06042629d₹25,300₹25,7691.11x1.33x
SMSM Fragrance 01ntn_web_conv_crystal_richie_rich_reel_2604269d₹25,000₹25,9361.27x1.29x
SMLSML CL 07ntn_adv_web_conv_sales_skin_lip_reel_020226293d₹23,000₹24,3222.45x2.61x
SMSM Fragrance 01ntn_adv_sale_wanda_conv_crystal_horseclock_reel_23042612d₹20,000₹19,5460.59x1.07x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_peacock_frame_24042611d₹20,000₹19,8800.79x1.19x
SMSM Fragrance 01ntn_tof_web_conv_sales_horses_clock_260426 – Copy9d₹20,000₹20,1591.10x1.23x
SMLSML CL 06ntn_adv_web_conv_sale_hair_all_day_phus_phus_reel_25012026606d₹18,974₹19,1921.90x2.68x
SMSM Fragrance 01ds/ntn_adv_web_master_conv_crystal_peacock_frame_070426_R – Copy28d₹17,640₹18,2001.01x1.28x
SMSM Fragrance 01ds/ntn_master_adv_web_conv_crystals_selenite_plate_reel_23032633d₹17,500₹18,0901.73x1.66x
SMSM Fragrance 01ds_tof_web_conv_skin_reel_09042626d₹16,500₹17,2200.85x1.57x
SMSM Fragrance 01ntn_adv_web_jewellery_camp_reel_2604269d₹16,500₹16,8870.71x1.08x
NBPNBP Hair/Perfumentn_adv_web_retarget_hair_xtremehair_mix_03032663d₹16,000₹17,3502.17x1.93x
NBPNBP Skinmad1_trifecta_cp_test32d₹16,000₹17,0421.06x1.69x
SMSM Fragrance 01ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_2704268d₹15,000₹15,9261.22x0.94x
SMSM Fragrance 01ntn_tof_web_conv_crystal_money_magnet_exc180dp_24042611d₹15,000₹15,9151.17x1.11x
SMSM Fragrance 01ntn_tof_web_conv_sales_selenite_reel_2604269d₹15,000₹15,6050.95x1.20x
SMSM Fragrance 01ntn_web_conv_crystal_pyrite_geode_reel_2704268d₹15,000₹15,2451.09x1.02x
SMSM Fragrance 01ntn_web_loose_conv_new_coasters_23042612d₹15,000₹15,2693.26x1.52x
SMSM Fragrance 01ntn_adv_master_web_conv_rgt_multiple_mix_08042627d₹14,000₹14,7290.97x0.96x
SMSM Fragrance 01ntn_adv_web_conv_rgt_multiple_mix_080426 – Copy27d₹13,200₹14,3751.58x1.90x
SMSM Fragrance 01ntn_adv_web_loose_conv_crystal_peacock_frame_25042610d₹12,000₹12,1261.18x1.28x
SMSM Fragrance 01ds_bof_bof_web_conv_retarget_mix_catalog_04042631d₹10,395₹10,6761.22x1.78x
SMSM Fragrance 01ntn_adv_web_conv_sales_selenite_plate_reel_25042610d₹10,000₹10,6181.77x1.30x
SMSM Fragrance 01ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R – Copy35d₹9,900₹10,0210.72x0.96x
SMSM Fragrance 01ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 535d₹9,293₹9,8511.33x1.58x
SMLSML Hairntn_adv_web_conv_sale_skin_am_pm_combo_reel_131025204d₹9,200₹10,0202.19x2.19x
SMSM Fragrance 01ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 28d₹9,000₹9,3830.60x1.19x
SMSM Fragrance 01ntn_tof_web_conv_sales_pyrite_bracelet_2604269d₹9,000₹9,5650.75x0.88x
SMSM Fragrance 01ntn_web_sale_conv_app_offer_reel_23042612d₹9,000₹10,9860.04x0.40x
SMSM Fragrance 01ds_tof_cbo_web_conv_skin_reel_09042626d₹8,000₹7,9211.02x1.49x
SMSM Fragrance 01ntn_adv_web_rtg_conv_crystal_peacock_frame_260426_180dp9d₹7,000₹7,4420.50x1.32x
SMLSML Skinntn_adv_web_conv_rgt_skin_time_reversal_combo_310326_R35d₹6,612₹7,2252.71x2.69x
SMSM Fragrance 01ntn_master_adv_web_conv_crystal_7_horses_mix_110426_R34d₹6,000₹5,9151.75x1.16x
SMSM Fragrance 01ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 – Copy28d₹6,000₹6,2620.79x1.25x
SMLSML Skinntn_web_conv_rgt_skin_am_pm_reel_090326 – Copy57d₹5,951₹6,8441.91x2.45x
NBPNBP Skinntn_adv_web_conv_sale_skin_mix_reel_2604269d₹5,940₹5,5602.37x2.77x
SMSM Fragrance 01ds_adv_web_conv_skin_creatives_23122532d₹5,880₹5,8301.33x1.49x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_bracelet_10042625d₹5,635₹5,4591.76x1.38x
SMSM Fragrance 01ntn_adv_web_conv_rgt_hair_xtremehair_booster_kit_reel_21042614d₹5,500₹5,5140.47x1.21x
SMSM Fragrance 01ntn_web_retarget_crystal_richie_sutra_reel_clp_25042610d₹5,500₹5,7020.13x0.36x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_growth_combo_reel_clp_21042614d₹5,500₹4,8921.56x1.82x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_phusphus_reel_clp_21042614d₹5,500₹4,7051.25x1.41x
SMSM Fragrance 01ntn_adv_web_conv_sales_mix_skin_pitglow_creatives_31032633d₹5,336₹5,0792.38x2.45x
SMSM Fragrance 01ntn_adv_web_Astro_destiny_report_reel_22042613d₹5,000₹7,1561.65x1.18x
SMSM Fragrance 01ntn_adv_web_jewellery_paras_camp_reel_2704268d₹5,000₹5,3441.04x0.95x
SMSM Fragrance 01ntn_adv_web_sales_conv_skin_triderma_mix_300326_ant35d₹5,000₹10,0610.92x0.79x
SMSM Fragrance 01ntn_retarget_wanda_multiple_mix__2604269d₹5,000₹5,1421.22x1.42x
SMSM Fragrance 01ntn_adv_web_conv_rtg_seg12_routine_upgrade_02042633d₹4,500₹4,9311.40x1.07x

Showing top 50 by daily budget · per the same-day kill protocol, anything below 1.5x today (Day 7+) is a kill candidate.

📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975-----------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573-----------
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203118717711955361099576107121811802251418163
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.181.241.301.231.351.321.27

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%-----------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%-----------------------------——
SM — New60.67%60.67%47.90%52.10%-----------------------------——
SM — Returning39.33%39.33%47.82%52.18%-----------------------------——
SML — New78.83%78.83%42.15%57.85%-----------------------------——
SML — Returning21.17%21.17%45.24%54.76%-----------------------------——
NBP — New60.36%41.21%45.90%54.10%-----------------------------——
NBP — Returning39.64%58.79%44.44%55.56%-----------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-MayTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-MayTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-MayTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00