🔴 Today Live — Tuesday, 05 May 2026 · last updated 05 May 2026, 18:35 IST
Total Spend Today
₹749,887
of ₹1,041,996 budgeted
Active Camps
133
with spend > 0
Spend ≥ 1.5x ROAS
32.9%
₹246,907 / day
Spend < 1.0x ROAS
31.6%
₹237,301 on close watch
🎯 Daily Success Rate
Below 1.0x
₹237,301 (31.6%)
≥ 1.0x
₹512,586 (68.4%)
≥ 1.5x
₹246,907 (32.9%)
≥ 1.75x
₹155,279 (20.7%)
≥ 2.0x
₹117,886 (15.7%)
≥ 3.0x
₹3,034 (0.4%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (25 camps)
| Campaign | Account | Type | Budget | Spent | % Spent | ROAS |
|---|---|---|---|---|---|---|
| ntn_web_sale_conv_app_offer_reel_230426 | SM Fragrance 01 | Sales | ₹9,000 | ₹7,262 | 81% | 0.26x |
| ntn_adv_web_jewellery_paras_camp_reel_270426 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,792 | 76% | 0.71x |
| ds_adv3_web_conv_sales_partnership_mix_creative_040426 – Copy | SM Fragrance 01 | Sales | ₹6,600 | ₹4,847 | 73% | 0.35x |
| ntn_adv_web_conv_sales_crystal_money_bowl_reel_020526_R – Copy 2 | SM Fragrance 01 | Sales | ₹10,000 | ₹7,322 | 73% | 0.65x |
| ntn_tof_web_conv_sales_selenite_reel_260426 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,957 | 73% | 0.84x |
| ntn_web_conv_rtg_skin_under_eye_goat_milk_reel_040526 – Copy 2 | SM Fragrance 01 | Retarget | ₹3,000 | ₹2,181 | 73% | 0.94x |
| ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2 | SM Fragrance 01 | Sales | ₹9,000 | ₹6,542 | 73% | 0.76x |
| ntn_adv_web_jewellery_camp_reel_260426 | SM Fragrance 01 | Sales | ₹16,500 | ₹11,934 | 72% | 0.77x |
| ntn_wanda_rtg_inc180dp_astro_destiny_2_reel_clp_020526 – Copy 2 | SM Fragrance 01 | Retarget | ₹3,500 | ₹2,519 | 72% | 0.36x |
| ntn_adv_web_rtg_conv_crystal_peacock_frame_270426 | SM Fragrance 01 | Retarget | ₹4,000 | ₹2,852 | 71% | 0.85x |
| ntn_wanda_inc180dp_astro_destiny_reel_clp_300426 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,560 | 71% | 0.55x |
| ntn_wanda_sales_astro_destiny_reel_clp_050526 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,544 | 71% | 0.66x |
| ntn_web_sales_skin_sunmousse_reel_clp_040526 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,483 | 70% | 0.30x |
| ntn_adv_wanda_sales_conv_crystal_peacock_frame_300426 | SM Fragrance 01 | Sales | ₹10,000 | ₹6,933 | 69% | 0.96x |
| ntn_adv_web_conv_sale_crystal_richie_rich_reel_020526 | SM Fragrance 01 | Sales | ₹10,000 | ₹6,909 | 69% | 0.79x |
| ntn_adv_web_conv_rtg_crystal_hanuman_panchmukhi_reel_310326_R | SM Fragrance 01 | Retarget | ₹4,254 | ₹2,936 | 69% | 0.57x |
| ntn_web_loose_conv_new_coasters_230426 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,292 | 69% | 0.86x |
| ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_030526 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,202 | 68% | 0.78x |
| ntn_adv_web_sales_conv_crystal_bracelet_100426 | SM Fragrance 01 | Sales | ₹5,635 | ₹3,820 | 68% | 0.80x |
| ds/ntn_adv_web_master_conv_crystal_peacock_frame_070426_R – Copy | SM Fragrance 01 | Sales | ₹17,640 | ₹11,920 | 68% | 0.97x |
| ntn_adv_web_sales_conv_phusphus_reel_040526_ex30dp | SM Fragrance 01 | Sales | ₹10,000 | ₹6,708 | 67% | 0.96x |
| ntn_adv_web_conv_rtg_skin_time_reversal_reel_040526_inc180dp | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,352 | 67% | 0.67x |
| ntn_web_retarget_ai_bot_destiny_reel_clp_030526 | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,327 | 67% | 0.14x |
| ntn_adv_web_conv_retarget_goat_milk_skin_100326 | SM Fragrance 01 | Retarget | ₹2,887 | ₹1,891 | 66% | 0.84x |
| ntn_web_rtg_skin_sunmousse_reel_clp_040526_inc180dp | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,072 | 61% | 0.82x |
🎯 Prospecting
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Lifetime audience | 70 | ₹660,126 | ₹489,970 | 87.4% | 1.23x |
| Loose | 5 | ₹37,000 | ₹29,668 | 5.3% | 1.54x |
| DS | 5 | ₹38,504 | ₹26,595 | 4.7% | 1.48x |
| Visitor 180 Day | 2 | ₹20,000 | ₹14,122 | 2.5% | 0.93x |
🔁 Retarget
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Impression 30 retarget | 23 | ₹194,232 | ₹112,542 | 59.4% | 1.63x |
| NTN | Recent 0-30D | 16 | ₹48,164 | ₹43,254 | 22.8% | 1.04x |
| Visitor 180 Day | 6 | ₹24,000 | ₹18,203 | 9.6% | 0.93x |
| NTN | Product: Xtreme Hair (1+) | 3 | ₹10,500 | ₹8,345 | 4.4% | 0.98x |
| NTN | Loyal Buyers 3+ | 2 | ₹4,970 | ₹3,872 | 2.0% | 1.58x |
| NTN | Repeat Buyers 2+ | 1 | ₹4,500 | ₹3,311 | 1.7% | 1.33x |
🎨 Best Creatives Today
| # | Ad Name | Type | Account | Spent | ROAS |
|---|---|---|---|---|---|
| 1 | brand_sakheena_nega_partnership_skin_am_pm_kit_reel_clp_090426 | Partnership | SM Fragrance 01 | ₹1,509 | 6.32x |
| 2 | brand_partnership_nidhi_riche_rich_bracelet_reel_clp_040426 | Partnership | SM Fragrance 01 | ₹563 | 5.08x |
| 3 | partnership_crystal_peacock_plate_reel_clp_280326 – Copy | Partnership | SM Fragrance 01 | ₹1,128 | 4.59x |
| 4 | brand_app_offer_reel_clp_050526 | Motion | SM Fragrance 01 | ₹1,885 | 4.42x |
| 5 | brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426 | Partnership | SM Fragrance 01 | ₹1,160 | 4.37x |
| 6 | brand_paras_richierich_bracelet_reel_clp_050326 – Copy | Paras | SM Fragrance 01 | ₹1,185 | 4.31x |
| 7 | paras_phus_phus_reel_040526 | Paras | SM Fragrance 01 | ₹520 | 4.27x |
| 8 | Paras__jewellery_reel_190426 – Copy | Paras | SM Fragrance 01 | ₹869 | 4.25x |
| 9 | brand_crystal_peacock_frame_static_250426 | Static | SM Fragrance 01 | ₹586 | 4.13x |
| 10 | ds_hair_catalog_plp_040426 | Catalogue | SM Fragrance 01 | ₹664 | 4.05x |
📐 Creative Type Mix
| Type | # Active | # Had Spend | Spent (₹) | % of Spend | Avg ROAS |
|---|---|---|---|---|---|
| Paras | 250 | 210 | ₹368,338 | 49.1% | 1.27x |
| Partnership | 86 | 92 | ₹105,217 | 14.0% | 1.49x |
| Motion | 139 | 130 | ₹183,520 | 24.5% | 1.11x |
| Static | 27 | 26 | ₹28,264 | 3.8% | 1.43x |
| Catalogue | 14 | 6 | ₹7,873 | 1.0% | 2.04x |
| Others | 226 | 39 | ₹56,653 | 7.6% | 1.38x |
Orders
—
All portals
Revenue
—
SM+SML+NBP
Ad Spend
—
Meta Ads
ROAS
—
3-Day Rolling ROAS
1.3x
All portals · ₹3,351,019 on 3d
7-Day Rolling ROAS
1.24x
All portals · ₹8,501,203 on 7d
Long-running Camps (Age > 7d)
73
Total daily budget: ₹702,870
Long-runner Spend Today
₹625,008
25 below 1.0x today
⏳ Long-Running Campaigns (Age > 7 days) ·
73 camps · ₹702,870 daily budget · ₹625,008 spent today ·
blended Today ROAS 1.43x ·
7D ROAS 1.47x ·
46 (63.0%) below 1.5x today
| Portal | Account | Campaign | Age | Budget | Today Spend | Today ROAS | 7D ROAS |
|---|---|---|---|---|---|---|---|
| SM | SM Fragrance 01 | 30d | ₹56,925 | ₹9,510 | 2.08x | 1.52x | |
| SM | SM Fragrance 01 | 8d | ₹45,000 | ₹36,035 | 1.18x | 1.31x | |
| SM | SM Fragrance 01 | 28d | ₹25,300 | ₹24,892 | 1.27x | 1.37x | |
| SM | SM Fragrance 01 | 8d | ₹25,000 | ₹25,250 | 1.39x | 1.21x | |
| SML | SML CL 07 | 292d | ₹23,000 | ₹19,450 | 2.78x | 2.64x | |
| SM | SM Fragrance 01 | 11d | ₹20,000 | ₹20,908 | 0.93x | 1.03x | |
| SM | SM Fragrance 01 | 10d | ₹20,000 | ₹19,757 | 1.15x | 1.26x | |
| SM | SM Fragrance 01 | 8d | ₹20,000 | ₹17,591 | 0.83x | 1.31x | |
| SM | SM Fragrance 01 | 27d | ₹17,640 | ₹17,149 | 1.50x | 1.27x | |
| SM | SM Fragrance 01 | 32d | ₹17,500 | ₹17,606 | 1.49x | 1.64x | |
| SML | SML CL 06 | 605d | ₹17,250 | ₹13,974 | 2.46x | 2.83x | |
| SM | SM Fragrance 01 | 25d | ₹16,500 | ₹16,046 | 2.18x | 1.59x | |
| SM | SM Fragrance 01 | 8d | ₹16,500 | ₹15,718 | 1.23x | 1.09x | |
| NBP | NBP Hair/Perfume | 62d | ₹16,000 | ₹20,657 | 2.02x | 1.87x | |
| NBP | NBP Skin | 31d | ₹16,000 | ₹21,703 | 2.17x | 1.76x | |
| SM | SM Fragrance 01 | 10d | ₹15,000 | ₹14,108 | 1.19x | 1.00x | |
| SM | SM Fragrance 01 | 8d | ₹15,000 | ₹14,774 | 1.27x | 1.18x | |
| SM | SM Fragrance 01 | 11d | ₹15,000 | ₹14,972 | 0.88x | 1.19x | |
| SM | SM Fragrance 01 | 26d | ₹14,000 | ₹13,572 | 0.94x | 0.99x | |
| SM | SM Fragrance 01 | 26d | ₹13,200 | ₹12,382 | 2.36x | 1.88x | |
| SM | SM Fragrance 01 | 34d | ₹13,200 | ₹13,397 | 0.66x | 0.82x | |
| SM | SM Fragrance 01 | 9d | ₹12,000 | ₹11,772 | 1.61x | 1.28x | |
| SM | SM Fragrance 01 | 30d | ₹10,395 | ₹10,237 | 1.89x | 1.81x | |
| SM | SM Fragrance 01 | 9d | ₹10,000 | ₹9,954 | 1.16x | 1.19x | |
| SM | SM SKIN | 13d | ₹10,000 | ₹3,737 | 1.05x | 1.43x | |
| SM | SM Fragrance 01 | 34d | ₹9,900 | ₹9,672 | 0.42x | 1.09x | |
| SM | SM Fragrance 01 | 34d | ₹9,293 | ₹9,149 | 1.44x | 1.49x | |
| SML | SML Hair | 203d | ₹9,200 | ₹8,236 | 2.28x | 2.16x | |
| SM | SM Fragrance 01 | 10d | ₹9,000 | ₹4,682 | 0.53x | 0.71x | |
| SM | SM Fragrance 01 | 8d | ₹9,000 | ₹9,203 | 1.45x | 0.83x | |
| SM | SM Fragrance 01 | 11d | ₹9,000 | ₹9,767 | 0.38x | 0.39x | |
| SM | SM Fragrance 01 | 25d | ₹8,000 | ₹7,475 | 0.55x | 1.53x | |
| SM | SM Fragrance 01 | 8d | ₹7,000 | ₹6,804 | 0.17x | 1.32x | |
| SML | SML Skin | 34d | ₹6,612 | ₹5,711 | 2.54x | 2.60x | |
| SM | SM Fragrance 01 | 33d | ₹6,000 | ₹5,868 | 0.96x | 1.13x | |
| SM | SM Fragrance 01 | 27d | ₹6,000 | ₹6,111 | 0.95x | 1.27x | |
| SML | SML Skin | 56d | ₹5,951 | ₹4,937 | 2.01x | 2.58x | |
| SM | SM Fragrance 01 | 31d | ₹5,880 | ₹5,763 | 1.98x | 1.59x | |
| SM | SM Fragrance 01 | 24d | ₹5,635 | ₹5,678 | 1.39x | 1.15x | |
| SM | SM Fragrance 01 | 13d | ₹5,500 | ₹5,023 | 0.53x | 1.42x | |
| SM | SM Fragrance 01 | 9d | ₹5,500 | ₹5,554 | 0.32x | 0.40x | |
| NBP | NBP Skin | 8d | ₹5,400 | ₹5,236 | 2.63x | 2.70x | |
| SM | SM Fragrance 01 | 12d | ₹5,000 | ₹4,677 | 0.67x | 1.04x | |
| SM | SM Fragrance 01 | 8d | ₹5,000 | ₹5,007 | 1.51x | 1.29x | |
| NBP | NBP Hair/Perfume | 13d | ₹5,000 | ₹4,829 | 0.94x | 1.88x | |
| NBP | NBP Hair/Perfume | 13d | ₹5,000 | ₹4,808 | 1.43x | 1.39x | |
| SM | SM Fragrance 01 | 32d | ₹4,851 | ₹4,790 | 1.96x | 2.57x | |
| SM | SM Fragrance 01 | 32d | ₹4,500 | ₹4,318 | 0.83x | 0.96x | |
| NBP | NBP Skin | 13d | ₹4,320 | ₹4,257 | 1.46x | 2.14x | |
| SM | SM Fragrance 01 | 34d | ₹4,254 | ₹4,066 | 0.00x | 1.20x |
Showing top 50 by daily budget · per the same-day kill protocol, anything below 1.5x today (Day 7+) is a kill candidate.
📊 Orders & Revenue Summary
| Metric | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Orders | 2330 | 2126 | 1754 | 2080 | 2042 | 2197 | 2166 | 2025 | 1986 | 1954 | 2063 | 1971 | 2110 | 1950 | 1967 | 1861 | 1724 | 1893 | 1829 | 1912 | 2006 | 1975 | - | - | - | - | - | - | - | - | - | - |
| Revenue (₹) | 2250955 | 1973058 | 1686238 | 1943699 | 1919061 | 2082837 | 1972071 | 1846033 | 1793636 | 1799078 | 1890013 | 1837949 | 1923693 | 1795137 | 1806296 | 1710133 | 1607681 | 1773117 | 1692125 | 1722813 | 1843265 | 1794573 | - | - | - | - | - | - | - | - | - | - |
| Ad Spend (₹) | 1361265 | 842307 | 562326 | 865918 | 1040169 | 1204480 | 863127 | 757449 | 763737 | 684268 | 801434 | 754435 | 898299 | 833013 | 816331 | 792636 | 0 | 0 | 812560 | 845293 | 1010102 | 1052765 | 987791 | 1361382 | 1377762 | 1527728 | 1330203 | 1187177 | 1105076 | 1099576 | 1071218 | 1180225 |
| ROAS | 1.65 | 2.34 | 3.00 | 2.24 | 1.84 | 1.73 | 2.28 | 2.44 | 2.35 | 2.63 | 2.36 | 2.44 | 2.14 | 2.15 | 2.21 | 2.16 | 0 | 0 | 2.08 | 2.04 | 1.82 | 1.7 | 1.19 | 1.25 | 1.21 | 1.17 | 1.18 | 1.24 | 1.22 | 1.23 | 1.35 | 1.32 |
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
| Metric | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | 7-day Avg | Today vs Avg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New % (Master) | 63.40% | 47.42% | 45.89% | 54.11% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| Returning % (Master) | 36.60% | 52.58% | 47.04% | 52.96% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SM — New | 60.67% | 60.67% | 47.90% | 52.10% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SM — Returning | 39.33% | 39.33% | 47.82% | 52.18% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SML — New | 78.83% | 78.83% | 42.15% | 57.85% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SML — Returning | 21.17% | 21.17% | 45.24% | 54.76% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| NBP — New | 60.36% | 41.21% | 45.90% | 54.10% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| NBP — Returning | 39.64% | 58.79% | 44.44% | 55.56% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
🎨 Creative Performance — historical (yesterday)
| Type | ROAS | Spend (₹) |
|---|---|---|
| Inde | 1.59x | ₹689585.00 |
| Paras | 2.02x | ₹207587.00 |
| Partnership | 1.93x | ₹56668.00 |
| Static | 2.1x | ₹7676.00 |
| Catalogue | 4.52x | ₹5800.00 |
| Grand Total | 1.72x | ₹967315.00 |
🏪 Sales Block Opening Report
| TOF | Remarks | NBP | SM | SML | Grand Total |
|---|---|---|---|---|---|
| Impressions Exclude | Impressions 90 | - | ₹40000 | - | ₹40000 |
| Loose | Loose | ₹12500 | ₹43397 | ₹2500 | ₹58397 |
| Purchase Exclude | Sale 30 | - | - | ₹18500 | ₹18500 |
| Purchase Exclude | Sale 120 | - | - | ₹15500.31 | ₹15500.31 |
| TOF 1 | Impressions 90 + All Purchasers | ₹42500 | ₹50000 | - | ₹92500 |
| TOF 1 | All Puchasers | - | ₹56750 | ₹23500 | ₹80250 |
| TOF 1 | Sale 180 | - | ₹50850 | - | ₹50850 |
| TOF 1 | SM Lifetime Audience + Sale 180 | - | ₹21000 | - | ₹21000 |
| TOF 1 | Impressions 180 + All Purchasers | - | ₹11400 | - | ₹11400 |
| TOF 1 | Impressions 30 + All Purchasers | - | ₹7500 | - | ₹7500 |
| TOF 1 | Impressions 45 + All Purchasers | - | ₹2500 | - | ₹2500 |
| TOF 1 | Impressions 90 + Sale 30 + All Purchasers | - | - | - | - |
| TOF 1 | Visitors 30 + All Purchasers | - | - | - | - |
| TOF 2 | Sale 180 + All Purchasers | ₹2000 | ₹494500 | ₹13000 | ₹509500 |
| TOF 2 | Impressions 7 + All Purchasers | - | ₹4500 | - | ₹4500 |
| TOF 2 | Impressions 365 + All Purchasers | - | ₹2500 | - | ₹2500 |
| TOF 3 | Sale 180 + All Purchasers + Visitors 180 | - | ₹30000 | - | ₹30000 |
| TOF 3 | Sale 180 + All Purchasers + Impressions 365 | - | ₹24000 | - | ₹24000 |
| TOF 3 | Impressions 90 + Visitors 180 + Sale 180+ All Purchasers | - | - | - | - |
| TOF 3 | Visitors 180 + All Purchasers + Sale 180 | - | - | - | - |
| TOF All | Impressions 365 + Visitors 180 + Sale 180+ All Purchasers | - | - | - | - |
| Grand Total | ₹57000 | ₹838897 | ₹73000.31 | ₹968897.31 | |
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
| SM Cohort | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | Target | vs Target |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | - | 22% | 27% | 5% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C2 | - | 62% | 55% | 60% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C3 | - | 84% | 79% | 74% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C4 | - | 58% | 69% | 68% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C5 | - | 70% | 73% | 73% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C6 | - | 92% | 94% | 94% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| Total | - | 77% | 77% | 75% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SML Cohort | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | Target | vs Target |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | - | 59% | 53% | 44% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C2 | - | 92% | 87% | 86% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C3 | - | 94% | 91% | 90% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C4 | - | 95% | 89% | 89% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C5 | - | 95% | 96% | 95% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C6 | - | 96% | 95% | 88% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| Total | - | 93% | 90% | 88% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| NBP Cohort | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | Target | vs Target |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | - | 69% | 24% | 7% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C2 | - | 65% | 45% | 36% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C3 | - | 76% | 71% | 66% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C4 | - | 76% | 64% | 52% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C5 | - | 75% | 79% | 78% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| C6 | - | 93% | 98% | 97% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||
| Total | - | 83% | 79% | 75% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
🛍️ Products — SM · 4-Apr
| Product | ROAS | Budget |
|---|---|---|
| 7 Running Rainbow Horses Richie Rich Clock | 0x | ₹2000.00 |
| AM PM Eye Care Combo | 3.17x | ₹8000.00 |
| AM PM Pigmentation Combo | 2.82x | ₹9500.00 |
| Ayurvedic Phus Phus Overnight Hair Growth Rice Mist | 2.79x | ₹15000.00 |
| Coaster | 0x | ₹2500.00 |
| Lip Bright & Lip peel of mask | 3.96x | ₹22000.00 |
| Peacock Pyrite–Lapis Crystal Clock | 1.76x | ₹3500.00 |
| Prem Sutra | 3.07x | ₹2500.00 |
| Pyrite Lord Ganesha on Selenite Coaster I Miniature Series | 2.72x | ₹2500.00 |
| Richie Rich Dual Bead Bracelet | 0x | ₹2500.00 |
| Selenite Crystal Recharging Leaf | 1.92x | ₹3500.00 |
| Sita-Hanumana Ashok Vatika Pyrite Plate | 2.65x | ₹2500.00 |
| Time Reversal Trifecta | 2.81x | ₹5000.00 |
| Xtreme Hair Growth Combo | 1.85x | ₹5000.00 |
| Astro Destiny | - | ₹- |
| Lip Bright | Lip Peel Of Mask | - | ₹- |
| Peacock Pyrite–Lapis Crystal Clock | - | ₹- |
| Xtreme Phus Phus All Day Hair Regrowth Rice Mist | - | ₹- |
| Grand Total | 2.108571429x | ₹86000.00 |
🛍️ Products — SML · 4-Apr
| Product | ROAS | Budget |
|---|---|---|
| 7 Running Rainbow Horses Richie Rich Clock | 0x | ₹2000.00 |
| AM PM Eye Care Combo | 3.17x | ₹8000.00 |
| AM PM Pigmentation Combo | 2.82x | ₹9500.00 |
| Ayurvedic Phus Phus Overnight Hair Growth Rice Mist | 2.79x | ₹15000.00 |
| Coaster | 0x | ₹2500.00 |
| Lip Bright & Lip peel of mask | 3.96x | ₹22000.00 |
| Peacock Pyrite–Lapis Crystal Clock | 1.76x | ₹3500.00 |
| Prem Sutra | 3.07x | ₹2500.00 |
| Pyrite Lord Ganesha on Selenite Coaster I Miniature Series | 2.72x | ₹2500.00 |
| Richie Rich Dual Bead Bracelet | 0x | ₹2500.00 |
| Selenite Crystal Recharging Leaf | 1.92x | ₹3500.00 |
| Sita-Hanumana Ashok Vatika Pyrite Plate | 2.65x | ₹2500.00 |
| Time Reversal Trifecta | 2.81x | ₹5000.00 |
| Xtreme Hair Growth Combo | 1.85x | ₹5000.00 |
| Astro Destiny | - | ₹- |
| Lip Bright | Lip Peel Of Mask | - | ₹- |
| Peacock Pyrite–Lapis Crystal Clock | - | ₹- |
| Xtreme Phus Phus All Day Hair Regrowth Rice Mist | - | ₹- |
| Grand Total | 2.108571429x | ₹86000.00 |
🛍️ Products — NBP · 4-Apr
| Product | ROAS | Budget |
|---|---|---|
| AM/PM Booster Kit [Wt. 165ml] | 3.32x | ₹20000.00 |
| Koi Fish Karma Chakra Selenite Coaster | 0.89x | ₹2000.00 |
| Lord Hanumana on Pyrite Geode I Miniature Series | 0x | ₹2000.00 |
| Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame] | 0x | ₹2000.00 |
| Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch) | 1.71x | ₹4500.00 |
| Sutra Range | 0x | ₹2000.00 |
| Time Reversal Booster Kit | 2.42x | ₹10000.00 |
| Xtreme Hair Growth Combo | 2.84x | ₹30000.00 |
| Ayurvedic Phus Phus Rice Hair Mist | - | ₹- |
| Glass Skin Pit Glow Roll On Deo | - | ₹- |
| Offer | - | ₹- |
| Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3) | - | ₹- |
| Sun Kissed Mousse | Mango Mania | Spf50++ | - | ₹- |
| Time Reversal Trifecta | - | ₹- |
| Under Eye Goat Milk | Puffy Eyes | - | ₹- |
| Grand Total | 1.43x | ₹72500.00 |