📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 29 Apr 2026, 05:36 AM IST
📅 Date

🔴 Today Live — Wednesday, 29 April 2026 · last updated 29 Apr 2026, 05:36 IST

💰
Total Spend Today
₹98,116
of ₹1,256,693 budgeted
📦
Active Camps
131
with spend > 0
🟢
Spend ≥ 1.5x ROAS
24.4%
₹23,956 / day
🔴
Spend < 1.0x ROAS
60.0%
₹58,825 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.02x)
Below 1.0x
₹58,825 (60.0%)
≥ 1.0x
₹39,291 (40.0%)
≥ 1.5x
₹23,956 (24.4%)
≥ 1.75x
₹21,464 (21.9%)
≥ 2.0x
₹18,121 (18.5%)
≥ 3.0x
₹6,108 (6.2%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (1 camp)
CampaignAccountType BudgetSpent% SpentROAS
ntn_web_conv_crystal_sales_selenite_leaf_reel_280426SM Fragrance 01Sales₹7,500₹2,66736%0.89x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience68₹749,245₹59,29683.6%0.79x
Loose5₹75,011₹5,5827.9%1.35x
DS5₹53,216₹3,9735.6%2.16x
Visitor 180 Day4₹30,000₹1,9562.8%1.66x
NTN | Product: Xtreme Hair (1+)1₹3,850₹1580.2%9.62x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget25₹226,640₹16,30060.0%1.11x
NTN | Recent 0-30D17₹83,231₹7,00825.8%1.03x
NTN | Product: Xtreme Hair (1+)2₹11,000₹1,5025.5%2.79x
C1_C4 _Meta1₹8,000₹1,1364.2%0.42x
Visitor 180 Day2₹12,000₹8863.3%2.65x
NTN | Repeat Buyers 2+1₹4,500₹3141.2%0.00x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1tested_richie_sutra_100426OthersSM Fragrance 01₹9675.21x
2brand_crystal_horse_clock_230426OthersSM Fragrance 01₹1,4394.95x
3brand_inde_crystal_peacock_frame_reel_clp_250426MotionSM Fragrance 01₹5924.54x
4Paras_test_video_jewellery_reel_190426 – CopyParasSM Fragrance 01₹5894.02x
5brand_paras_skin_24k_gold_serum_reel_clp_090426ParasSM Fragrance 01₹6123.52x
6brand_paras_crystal_peacock_frame_reel_clp_280426ParasSM Fragrance 01₹6773.33x
7inde_astro_destiny_reel_220426MotionSM Fragrance 01₹7872.99x
8paras_conv_pyrite_ring_reel_170326_v1 – Copy 2ParasSM Fragrance 01₹8692.71x
9brand_inde_testing_peacock_selenite_plate_reel_clp_140426MotionSM Fragrance 01₹1,4522.55x
10paras_pyrite_bracelet_c2_ad02_060426ParasSM Fragrance 01₹1,2772.44x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras240116₹42,77543.6%0.92x
Partnership2717₹5,4405.5%1.46x
Motion215115₹32,80933.4%0.89x
Static5526₹6,4346.6%0.52x
Catalogue75₹8680.9%0.99x
Others26041₹9,78810.0%1.94x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----
Ad Spend (₹)1361265842307562326865918104016912044808631277574497637376842688014347544358982998330138163317926360081256084529310101021052765987791136138213777621527728
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.17

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------——
Returning % (Master)36.60%52.58%47.04%52.96%----------------------——
SM — New60.67%60.67%47.90%52.10%----------------------——
SM — Returning39.33%39.33%47.82%52.18%----------------------——
SML — New78.83%78.83%42.15%57.85%----------------------——
SML — Returning21.17%21.17%45.24%54.76%----------------------——
NBP — New60.36%41.21%45.90%54.10%----------------------——
NBP — Returning39.64%58.79%44.44%55.56%----------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00