📊 Today ROAS Performance
Total Orders
937
Total Revenue
₹850,984.61
Ad Spent
₹508,192.89
Total Active budget
₹1,494,271.00
ROAS
1.67
📍 Store Wise Breakdown
| Store | Orders | Revenue (₹) | Ad Spent (₹) | Active Budget (₹) | Total Budget (₹) | ROAS |
|---|---|---|---|---|---|---|
| NBP | 230 | ₹188,101.09 | ₹88,751.99 | ₹246,974.00 | ₹246,974.00 | 2.12 |
| SM | 567 | ₹562,233.03 | ₹373,187.82 | ₹1,128,103.00 | ₹1,128,103.00 | 1.51 |
| SML | 140 | ₹100,650.49 | ₹46,253.08 | ₹119,194.00 | ₹119,194.00 | 2.18 |
All-portal view (NBP + SM + SML) · Updated 06 May 2026, 12:04 IST · Refreshes hourly
Total Spend Today
₹373,187
of ₹1,125,286 budgeted
Active Camps
124
with spend > 0
Spend ≥ 1.5x ROAS
29.4%
₹109,823 / day
Spend < 1.0x ROAS
41.9%
₹156,353 on close watch
🎯 Daily Success Rate
Below 1.0x
₹156,353 (41.9%)
≥ 1.0x
₹216,833 (58.1%)
≥ 1.5x
₹109,823 (29.4%)
≥ 1.75x
₹75,147 (20.1%)
≥ 2.0x
₹61,438 (16.5%)
≥ 3.0x
₹26,204 (7.0%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (45 camps)
| Campaign | Account | Type | Budget | Spent | % Spent | ROAS |
|---|---|---|---|---|---|---|
| ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426 | SM Fragrance 01 | Retarget | ₹1,732 | ₹1,545 | 89% | 💀 ZERO |
| ntn_adv_web_conv_skin_sunkissed_exc30imp_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹2,765 | 79% | 0.35x |
| ntn_wanda_retarget_conv_crystal_horse_frame_060526 | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,319 | 66% | 0.67x |
| ds_adv_web_sales_conv_mix_catalog_040426 | SM Fragrance 01 | Sales | ₹1,524 | ₹1,008 | 66% | 0.81x |
| ntn_wanda_sales_skin_bbsfp_reel_clp_050526 | SM Fragrance 01 | Sales | ₹10,000 | ₹5,897 | 59% | 💀 ZERO |
| ntn_wanda_sales_conv_skin_under_eye_goat_milk_reel_clp_060526 | SM Fragrance 01 | Sales | ₹3,500 | ₹2,058 | 59% | 0.81x |
| ntn_wanda_sales_richie_rich_reel_clp_060526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,988 | 57% | 0.51x |
| ntn_wanda_sales_xtreme_hair_growth_combo_reel_clp_060526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,932 | 55% | 💀 ZERO |
| ntn_adv_wanda_retarget_crystal_peacock_plate_reel_060526 | SM Fragrance 01 | Retarget | ₹5,000 | ₹2,718 | 54% | 0.51x |
| ntn_wanda_sales_selenite_coaster_static_060526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,868 | 53% | 💀 ZERO |
| ntn_web_conv_rtg_crystal_horses_frame_reel_210426 | SM Fragrance 01 | Retarget | ₹3,000 | ₹1,560 | 52% | 💀 ZERO |
| ntn_wanda_sales_pyrite_bracelet_reel_clp_050526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,692 | 48% | 0.60x |
| ntn_wanda_retarget_perfume_reel_clp_060536 | SM Fragrance 01 | Retarget | ₹10,000 | ₹4,816 | 48% | 💀 ZERO |
| ntn_adv_web_rtg_conv_app_offer_reel_210426 | SM Fragrance 01 | Retarget | ₹2,500 | ₹1,180 | 47% | 💀 ZERO |
| ntn_wanda_sales_conv_crystal_pyrite_ring_reel_clp_050526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,511 | 43% | 💀 ZERO |
| ntn_adv_web_Astro_destiny_report_reel_220426 | SM Fragrance 01 | Sales | ₹5,000 | ₹2,016 | 40% | 0.87x |
| ntn_adv_wanda_conv_sales_skin_time_reversal_reel_060526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,393 | 40% | 💀 ZERO |
| ntn_wanda_sales_ampm_combo_reel_clp_050526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,370 | 39% | 0.63x |
| ntn_wanda_sales_peacock_frame_reel_clp_050526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,365 | 39% | 💀 ZERO |
| ntn_adv_web_conv_rtg_seg13_latest_launches_020426 | SM Fragrance 01 | Retarget | ₹2,475 | ₹930 | 38% | 💀 ZERO |
| ntn_wanda_retarget_hair_mist_reel_clp_050526 | SM Fragrance 01 | Retarget | ₹3,500 | ₹1,309 | 37% | 0.77x |
| ntn_wanda_sales_ai_bot_reel_clp_060526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,709 | 37% | 💀 ZERO |
| ntn_adv_wanda_sales_conv_lipbright_reel_clp_050526 | SM Fragrance 01 | Sales | ₹12,000 | ₹4,416 | 37% | 0.90x |
| ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 5 | SM Fragrance 01 | Retarget | ₹9,293 | ₹3,408 | 37% | 0.64x |
| ntn_wanda_sales_skin_sunmousse_reel_clp_050526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,654 | 37% | 💀 ZERO |
| ntn_adv_web_conv_rtg_hair_xtremehair_booster_kit_reel_clp_040526_inc180dp – Copy | SM Fragrance 01 | Retarget | ₹5,000 | ₹1,817 | 36% | 0.55x |
| ntn_adv_web_conv_sales_crystal_anxiety_free_combo_reel_050526_R – Copy 2 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,621 | 36% | 0.21x |
| ntn_wanda_sales_hair_inside_out_reel_clp_060526 | SM Fragrance 01 | Sales | ₹12,000 | ₹4,322 | 36% | 💀 ZERO |
| ntn_adv_web_rtg_Astro_destiny_report_reel_280426 – Copy | SM Fragrance 01 | Retarget | ₹5,000 | ₹1,791 | 36% | 💀 ZERO |
| ntn_adv_web_conv_retarget_goat_milk_skin_100326 | SM Fragrance 01 | Retarget | ₹2,887 | ₹1,023 | 35% | 0.46x |
| ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_030526 – Copy | SM Fragrance 01 | Retarget | ₹5,000 | ₹1,745 | 35% | 0.55x |
| ntn_adv_web_conv_master_sales_crystal_hourglass_reel_050526_ex30dp | SM Fragrance 01 | Sales | ₹3,000 | ₹1,032 | 34% | 💀 ZERO |
| ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426 | SM Fragrance 01 | Sales | ₹20,000 | ₹6,811 | 34% | 0.42x |
| ds_adv_web_conv_skin_creatives_231225 | SM Fragrance 01 | Sales | ₹5,880 | ₹1,990 | 34% | 0.94x |
| ds_tof_cbo_web_conv_skin_reel_090426 | SM Fragrance 01 | Sales | ₹8,000 | ₹2,677 | 33% | 0.57x |
| ntn_adv_web_conv_crystal_peacock_plate_reel_050526 | SM Fragrance 01 | Sales | ₹20,000 | ₹6,644 | 33% | 0.91x |
| ntn_wanda_rtg_inc180dp_astro_destiny_reel_clp_020526 – Copy | SM Fragrance 01 | Retarget | ₹3,500 | ₹1,159 | 33% | 💀 ZERO |
| ntn_adv_web_sales_conv_ampm_combo_reel_040526_ex30dp | SM Fragrance 01 | Sales | ₹16,000 | ₹5,268 | 33% | 0.58x |
| ntn_wanda_hair_mist_reel_clp_050526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,277 | 33% | 0.88x |
| AMPM_Advantage+Shopping Campaign – Copy | SM Fragrance 01 | Sales | ₹14,000 | ₹4,516 | 32% | 0.98x |
| ntn_tof_web_conv_sales_selenite_reel_260426 | SM Fragrance 01 | Sales | ₹15,000 | ₹4,814 | 32% | 0.54x |
| ntn_adv_web_conv_sale_hair_xtremehair_booster_kit_reel_clp_040526 | SM Fragrance 01 | Sales | ₹15,000 | ₹4,788 | 32% | 0.82x |
| ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9 | SM Fragrance 01 | Retarget | ₹3,000 | ₹929 | 31% | 💀 ZERO |
| ntn_adv_web_sales_conv_crystal_peacock_frame_260426 | SM Fragrance 01 | Sales | ₹45,000 | ₹13,888 | 31% | 0.47x |
| ntn_tof_web_conv_sales_pyrite_bracelet_260426 | SM Fragrance 01 | Sales | ₹9,000 | ₹2,714 | 30% | 💀 ZERO |
🎯 Prospecting
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Lifetime audience | 67 | ₹717,611 | ₹246,214 | 88.7% | 1.05x |
| DS | 5 | ₹38,504 | ₹13,606 | 4.9% | 1.43x |
| Loose | 3 | ₹37,000 | ₹12,200 | 4.4% | 1.45x |
| Visitor 180 Day | 2 | ₹20,000 | ₹5,669 | 2.0% | 2.00x |
🔁 Retarget
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Impression 30 retarget | 22 | ₹195,078 | ₹52,941 | 55.4% | 1.83x |
| NTN | Recent 0-30D | 14 | ₹71,391 | ₹26,807 | 28.1% | 0.90x |
| Visitor 180 Day | 5 | ₹24,000 | ₹7,626 | 8.0% | 1.94x |
| NTN | Product: Xtreme Hair (1+) | 2 | ₹10,500 | ₹3,367 | 3.5% | 0.88x |
| NTN | Loyal Buyers 3+ | 2 | ₹4,970 | ₹1,860 | 1.9% | 0.67x |
| NTN | Crystal Buyers — 30 to 180 Days | 1 | ₹1,732 | ₹1,545 | 1.6% | 0.00x |
| NTN | Repeat Buyers 2+ | 1 | ₹4,500 | ₹1,346 | 1.4% | 3.32x |
🎨 Best Creatives Today
| # | Ad Name | Type | Account | Spent | ROAS |
|---|---|---|---|---|---|
| 1 | brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426 | Partnership | SM Fragrance 01 | ₹574 | 11.78x |
| 2 | paras_under_eye_goat_milk_reel_040526 | Paras | SM Fragrance 01 | ₹613 | 9.01x |
| 3 | partnership_ampm_combo_reel_040526 – Copy 3 | Partnership | SM Fragrance 01 | ₹658 | 5.13x |
| 4 | brand_paras_app_offer_reel_clp_260426 | Paras | SM Fragrance 01 | ₹717 | 3.98x |
| 5 | paras_phus_phus_reel_040526 | Paras | SM Fragrance 01 | ₹649 | 3.78x |
| 6 | ntn_rtg_seg12_routine_upgrade_020426_ad4 | Others | SM Fragrance 01 | ₹802 | 3.54x |
| 7 | brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy | Paras | SM Fragrance 01 | ₹1,200 | 3.52x |
| 8 | brand_paras_skin_goatmilk_reel_clp_26022026 | Paras | SM Fragrance 01 | ₹860 | 3.49x |
| 9 | brand_paras_hair_reel_clp_060526 | Paras | SM Fragrance 01 | ₹2,165 | 3.42x |
| 10 | partnership_ampm_combo_reel_040526 – Copy 2 | Partnership | SM Fragrance 01 | ₹787 | 3.34x |
📐 Creative Type Mix
| Type | # Active | # Had Spend | Spent (₹) | % of Spend | Avg ROAS |
|---|---|---|---|---|---|
| Paras | 268 | 208 | ₹203,590 | 54.6% | 1.23x |
| Partnership | 85 | 85 | ₹45,355 | 12.2% | 1.11x |
| Motion | 143 | 100 | ₹74,270 | 19.9% | 1.23x |
| Static | 33 | 31 | ₹15,358 | 4.1% | 1.19x |
| Catalogue | 14 | 9 | ₹4,544 | 1.2% | 1.07x |
| Others | 229 | 42 | ₹30,064 | 8.1% | 1.20x |