📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 29 Apr 2026, 11:59 AM IST
📅 Date

🔴 Today Live — Wednesday, 29 April 2026 · last updated 29 Apr 2026, 11:59 IST

💰
Total Spend Today
₹441,770
of ₹1,275,493 budgeted
📦
Active Camps
140
with spend > 0
🟢
Spend ≥ 1.5x ROAS
24.7%
₹109,305 / day
🔴
Spend < 1.0x ROAS
59.5%
₹262,696 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 0.99x)
Below 1.0x
₹262,696 (59.5%)
≥ 1.0x
₹179,074 (40.5%)
≥ 1.5x
₹109,305 (24.7%)
≥ 1.75x
₹64,697 (14.6%)
≥ 2.0x
₹45,431 (10.3%)
≥ 3.0x
₹7,264 (1.6%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (59 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_master_adv_web_conv_rtg_crystals_selenite_plate_reel_230426 – CopySM Fragrance 01Retarget₹5,000₹4,53891%0.12x
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_230426_R – CopySM Fragrance 01Sales₹3,500₹2,64976%💀 ZERO
ntn_wanda_conv_sales_crystal_pyramid_bracelet_reel_clp_230426SM Fragrance 01Sales₹10,000₹6,72267%0.92x
ntn_adv_web_conv_rgt_hair_xtremehair_booster_kit_reel_clp_130326 – Copy 3SM Fragrance 01Retarget₹5,500₹3,42062%0.80x
ntn_tof_web_conv_sales_selenite_leaf+selenite_reel_230426SM Fragrance 01Sales₹15,000₹8,78559%0.84x
ntn_adv_web_conv_rtg_skin_dirtoff_reel_230426SM Fragrance 01Retarget₹3,000₹1,75258%💀 ZERO
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426SM Fragrance 01Retarget₹7,500₹3,41846%0.69x
ntn_web_sales_crystal_nazarsutra_reel_clp_250426SM Fragrance 01Sales₹20,000₹8,96245%0.38x
ntn_adv_web_Astro_destiny_report_reel_220426SM Fragrance 01Sales₹5,000₹2,23245%0.21x
ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426SM Fragrance 01Sales₹15,000₹6,37442%0.51x
ntn_adv_web_sales_conv_home_decor_frames_280426SM Fragrance 01Sales₹10,000₹4,16442%0.12x
ntn_adv_sales_web_conv_selenite_plate_reel_270426SM Fragrance 01Sales₹15,000₹6,10541%0.76x
ntn_adv_web_sales_conv_crystal_bracelet_100426SM Fragrance 01Sales₹5,635₹2,27740%0.92x
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_270426_R – Copy 2SM Fragrance 01Sales₹5,000₹1,99340%💀 ZERO
ntn_retarget_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426SM Fragrance 01Retarget₹5,000₹1,98940%0.28x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 – CopySM Fragrance 01Sales₹5,500₹2,18040%0.44x
ntn_sales_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426SM Fragrance 01Sales₹10,000₹3,89339%0.29x
ntn_adv_web_Astro_destiny_report_reel_270426_ex180dpSM Fragrance 01Sales₹10,000₹3,83438%0.55x
ntn_adv_web_rtg_Astro_destiny_report_reel_270426_inc180dpSM Fragrance 01Retarget₹5,000₹1,91738%0.74x
ntn_adv_web_conv_rtg_crystal_hanuman_panchmukhi_reel_310326_RSM Fragrance 01Retarget₹4,254₹1,61538%💀 ZERO
ntn_wanda_retarget_crystal_tree_of_life_reel_clp_270426SM Fragrance 01Retarget₹5,000₹1,84137%0.76x
ntn_web_retarget_conv_new_coasters_230426SM Fragrance 01Retarget₹10,000₹3,61336%0.24x
ntn_wanda_sales_ugc_reel_clp_290426SM Fragrance 01Sales₹10,000₹3,57136%0.41x
ntn_adv_web_conv_selenite_plate_reel_250426SM Fragrance 01Sales₹15,000₹5,28535%0.18x
ntn_web_conv_sales_crystal_horses_frame_mix_230426SM Fragrance 01Sales₹3,500₹1,23135%💀 ZERO
ntn_master_dv_web_rtg_conv_multiple_reel_060426SM Fragrance 01Retarget₹25,300₹8,84835%0.96x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹2,79035%0.81x
ntn_web_conv_sales_crystal_richie_rich_reel_clp_240426SM Fragrance 01Sales₹15,000₹5,22335%0.07x
ntn_adv_web_rtg_conv_crystal_peacock_frame_270426SM Fragrance 01Retarget₹4,000₹1,38435%0.84x
ntn_adv_master_web_conv_rgt_multiple_mix_080426SM Fragrance 01Retarget₹14,000₹4,84335%0.50x
ntn_adv_web_conv_master_sale_crystal_hourglass_reel_100426_N – Copy 3SM Fragrance 01Sales₹9,800₹3,34634%0.36x
ntn_wanda_conv_sutra_range_230426SM Fragrance 01Sales₹15,000₹5,07434%0.64x
ntn_web_conv_crystal_pyrite_geode_reel_270426SM Fragrance 01Sales₹15,000₹5,07334%0.35x
ntn_adv_web_conv_rtg_hair_allday_phusphus_mist_reel_210426SM Fragrance 01Retarget₹3,300₹1,11534%💀 ZERO
ntn_adv_web_conv_rgt_skin_24k_gold_serum_reel_210426SM Fragrance 01Retarget₹3,300₹1,11534%💀 ZERO
ntn_adv_web_conv_pyrite_ring_reel_270426SM Fragrance 01Sales₹15,000₹5,05234%0.64x
ntn_tof_web_conv_sales_horses_clock_260426 – CopySM Fragrance 01Sales₹20,000₹6,72834%0.55x
ntn_adv_wanda_conv_jewellery_reel_clp_140426_RSM Fragrance 01Sales₹9,240₹3,09734%0.45x
ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 5SM Fragrance 01Retarget₹9,293₹3,06833%0.48x
ntn_adv_conv_web_loose_test_camp_2_multiple_mix_190426SM Fragrance 01Sales₹25,011₹8,24433%0.54x
ntn_adv_web_conv_rtg_selenite_plate_reel_250426SM Fragrance 01Retarget₹5,000₹1,64233%0.34x
ntn_wanda_conv_sales_mix_reel_clp_250426SM Fragrance 01Sales₹5,000₹1,62032%💀 ZERO
ds_adv_web_conv_skin_creatives_231225SM Fragrance 01Sales₹5,880₹1,90032%0.89x
ntn_tof_web_conv_crystal_pyrite_interest_240426SM Fragrance 01Sales₹3,500₹1,12832%💀 ZERO
ntn_web_loose_conv_new_coasters_230426SM Fragrance 01Sales₹15,000₹4,80332%0.82x
ntn_tof_web_conv_jewellery_interest_240426SM Fragrance 01Sales₹3,500₹1,11332%💀 ZERO
ntn_web_conv_sales_crystal_richie_rich_reel_280426SM Fragrance 01Sales₹5,000₹1,58332%💀 ZERO
ntn_adv_web_conv_sales_crystal_money_bowl_reel_220426_R – Copy 2SM Fragrance 01Sales₹12,000₹3,77931%💀 ZERO
ntn_adv_web_sales_conv_nazar_sutra_260426SM Fragrance 01Sales₹15,000₹4,72231%💀 ZERO
ntn_adv_web_conv_retarget_goat_milk_skin_100326SM Fragrance 01Retarget₹2,887₹90631%0.62x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience74₹753,045₹274,35983.7%0.91x
Loose6₹80,011₹25,1847.7%0.82x
DS5₹53,216₹17,4255.3%1.69x
Visitor 180 Day4₹30,000₹9,5452.9%1.16x
NTN | Product: Xtreme Hair (1+)1₹3,850₹1,2420.4%2.64x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget27₹236,640₹71,25962.5%1.00x
NTN | Recent 0-30D17₹83,231₹29,46025.8%1.08x
NTN | Product: Xtreme Hair (1+)2₹11,000₹5,1424.5%1.21x
Visitor 180 Day2₹12,000₹3,9863.5%1.78x
C1_C4 _Meta1₹8,000₹2,7902.4%0.81x
NTN | Repeat Buyers 2+1₹4,500₹1,3731.2%3.42x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_partnership_himanshu_dutta_pyramid_pyrite_bracelet_reel_clp_180326PartnershipSM Fragrance 01₹8409.66x
2ntn_rtg_seg12_routine_upgrade_020426_ad4OthersSM Fragrance 01₹9255.07x
3brand_inde_selenite_plates_range_reel_clp_270426MotionSM Fragrance 01₹8354.99x
4ntn_horse_frame_interest_ad1_240426OthersSM Fragrance 01₹1,2594.62x
5brand_skin_roll_on_reel_clp_010426 – Copy 2MotionSM Fragrance 01₹1,0414.03x
6ntn_web_conv_neutra_charbigone_mix_300326_ant_ad4OthersSM Fragrance 01₹5653.56x
7brand_paras_xtremehairboosterkit_reel_clp_070326ParasSM Fragrance 01₹1,0383.35x
8Paras_test_video_jewellery_reel_190426 – CopyParasSM Fragrance 01₹1,8343.35x
9brand_paras_skin_bb_spf50_reel_080426 – CopyParasSM Fragrance 01₹5412.80x
10brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹2,0532.77x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras224155₹179,62540.7%0.91x
Partnership2721₹33,6677.6%1.58x
Motion208143₹152,21134.5%0.91x
Static5341₹31,2497.1%0.64x
Catalogue75₹3,1950.7%1.02x
Others25957₹41,8219.5%1.38x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----
Ad Spend (₹)1361265842307562326865918104016912044808631277574497637376842688014347544358982998330138163317926360081256084529310101021052765987791136138213777621527728
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.17

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------——
Returning % (Master)36.60%52.58%47.04%52.96%----------------------——
SM — New60.67%60.67%47.90%52.10%----------------------——
SM — Returning39.33%39.33%47.82%52.18%----------------------——
SML — New78.83%78.83%42.15%57.85%----------------------——
SML — Returning21.17%21.17%45.24%54.76%----------------------——
NBP — New60.36%41.21%45.90%54.10%----------------------——
NBP — Returning39.64%58.79%44.44%55.56%----------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00