📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 05 May 2026, 05:22 PM IST
📅 Date

🔴 Today Live — Tuesday, 05 May 2026 · last updated 05 May 2026, 17:23 IST

💰
Total Spend Today
₹685,889
of ₹998,496 budgeted
📦
Active Camps
128
with spend > 0
🟢
Spend ≥ 1.5x ROAS
29.5%
₹202,633 / day
🔴
Spend < 1.0x ROAS
38.0%
₹260,460 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.23x)
Below 1.0x
₹260,460 (38.0%)
≥ 1.0x
₹425,429 (62.0%)
≥ 1.5x
₹202,633 (29.5%)
≥ 1.75x
₹144,350 (21.0%)
≥ 2.0x
₹92,832 (13.5%)
≥ 3.0x
₹4,240 (0.6%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (31 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_jewellery_paras_camp_reel_270426SM Fragrance 01Sales₹5,000₹3,51770%0.76x
ntn_adv_web_jewellery_camp_reel_260426SM Fragrance 01Sales₹16,500₹11,10167%0.24x
ds_adv3_web_conv_sales_partnership_mix_creative_040426 – CopySM Fragrance 01Sales₹6,600₹4,39267%0.38x
ntn_wanda_inc180dp_astro_destiny_reel_clp_300426SM Fragrance 01Sales₹5,000₹3,31566%0.59x
ntn_web_conv_rtg_skin_under_eye_goat_milk_reel_040526 – Copy 2SM Fragrance 01Retarget₹3,000₹1,98766%0.75x
ntn_tof_web_conv_sales_selenite_reel_260426SM Fragrance 01Sales₹15,000₹9,93766%0.93x
ntn_adv_web_rtg_conv_crystal_peacock_frame_270426SM Fragrance 01Retarget₹4,000₹2,64866%0.91x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹9,000₹5,95266%0.83x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_020526_R – Copy 2SM Fragrance 01Sales₹10,000₹6,60966%0.72x
ntn_wanda_rtg_inc180dp_astro_destiny_2_reel_clp_020526 – Copy 2SM Fragrance 01Retarget₹3,500₹2,30766%0.40x
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹9,000₹5,92566%0.32x
ntn_web_sales_skin_sunmousse_reel_clp_040526SM Fragrance 01Sales₹15,000₹9,77165%0.32x
ntn_web_retarget_crystal_richie_sutra_reel_clp_250426SM Fragrance 01Retarget₹5,500₹3,48163%0.92x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹9,000₹5,68863%0.99x
ntn_wanda_sales_astro_destiny_reel_clp_050526SM Fragrance 01Sales₹5,000₹3,15663%0.75x
ntn_adv_wanda_sales_conv_crystal_peacock_frame_300426SM Fragrance 01Sales₹10,000₹6,30563%0.44x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_050526SM Fragrance 01Sales₹5,000₹3,15063%0.85x
ntn_adv_web_conv_rtg_crystal_hanuman_panchmukhi_reel_310326_RSM Fragrance 01Retarget₹4,254₹2,67563%0.62x
ntn_adv_web_sales_conv_crystal_bracelet_100426SM Fragrance 01Sales₹5,635₹3,46962%0.88x
ntn_web_loose_conv_new_coasters_230426SM Fragrance 01Sales₹15,000₹9,22862%0.75x
ntn_adv_web_conv_sale_crystal_richie_rich_reel_020526SM Fragrance 01Sales₹10,000₹6,14661%0.89x
ntn_web_retarget_ai_bot_destiny_reel_clp_030526SM Fragrance 01Retarget₹5,000₹3,06861%0.15x
ntn_wanda_loose_astro_destiny_reel_clp_300426SM Fragrance 01Sales₹10,000₹6,07761%0.60x
ds/ntn_adv_web_master_conv_crystal_peacock_frame_070426_R – CopySM Fragrance 01Sales₹17,640₹10,67661%0.84x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_030526SM Fragrance 01Sales₹15,000₹9,01160%0.77x
ntn_adv_web_conv_retarget_goat_milk_skin_100326SM Fragrance 01Retarget₹2,887₹1,72260%0.92x
ntn_adv_web_sales_conv_phusphus_reel_040526_ex30dpSM Fragrance 01Sales₹10,000₹5,96560%0.92x
ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426SM Fragrance 01Sales₹15,000₹8,89759%0.83x
ntn_adv_web_conv_rtg_skin_time_reversal_reel_040526_inc180dpSM Fragrance 01Retarget₹5,000₹2,95259%0.76x
ntn_tof_web_conv_sales_horses_clock_260426 – CopySM Fragrance 01Sales₹20,000₹11,79859%0.99x
ntn_web_rtg_skin_sunmousse_reel_clp_040526_inc180dpSM Fragrance 01Retarget₹5,000₹2,77856%0.90x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience66₹621,626₹448,87887.5%1.20x
Loose5₹37,000₹27,2445.3%0.99x
DS5₹38,504₹23,9554.7%1.47x
Visitor 180 Day2₹20,000₹12,8252.5%1.03x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget23₹194,232₹102,10659.0%1.57x
NTN | Recent 0-30D15₹43,164₹40,19423.2%1.05x
Visitor 180 Day6₹24,000₹16,5699.6%0.85x
NTN | Product: Xtreme Hair (1+)3₹10,500₹7,5654.4%0.97x
NTN | Loyal Buyers 3+2₹4,970₹3,5492.1%1.61x
NTN | Repeat Buyers 2+1₹4,500₹2,9991.7%1.47x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_sakheena_nega_partnership_skin_am_pm_kit_reel_clp_090426PartnershipSM Fragrance 01₹1,3716.95x
2partnership_crystal_peacock_plate_reel_clp_280326 – CopyPartnershipSM Fragrance 01₹1,0474.94x
3brand_app_offer_reel_clp_050526MotionSM Fragrance 01₹1,7194.84x
4brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426PartnershipSM Fragrance 01₹1,0584.79x
5brand_paras_richierich_bracelet_reel_clp_050326 – CopyParasSM Fragrance 01₹1,0904.69x
6brand_crystal_peacock_frame_static_250426StaticSM Fragrance 01₹5324.55x
7brand_partnership_nidhi_riche_rich_bracelet_reel_clp_040426PartnershipSM Fragrance 01₹5074.38x
8brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹8744.31x
9inde_crystal_pyrite_geode_reel_230326_ant_ad2MotionSM Fragrance 01₹5984.21x
10ds_hair_catalog_plp_040426CatalogueSM Fragrance 01₹6574.10x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras232197₹334,57648.8%1.22x
Partnership8692₹96,16114.0%1.47x
Motion134127₹170,94824.9%1.01x
Static2726₹25,7653.8%1.35x
Catalogue156₹7,1211.0%2.25x
Others22639₹51,3157.5%1.39x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📈
3-Day Rolling ROAS
1.26x
All portals · ₹3,482,289 on 3d
📊
7-Day Rolling ROAS
1.22x
All portals · ₹9,079,364 on 7d
⏳
Long-running Camps (Age > 7d)
0
Total daily budget: ₹0
💸
Long-runner Spend Today
₹0
0 below 1.0x today
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----------
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203118717711955361099576--
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.181.241.301.23--

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%----------------------------——
SM — New60.67%60.67%47.90%52.10%----------------------------——
SM — Returning39.33%39.33%47.82%52.18%----------------------------——
SML — New78.83%78.83%42.15%57.85%----------------------------——
SML — Returning21.17%21.17%45.24%54.76%----------------------------——
NBP — New60.36%41.21%45.90%54.10%----------------------------——
NBP — Returning39.64%58.79%44.44%55.56%----------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-MayTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-MayTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-MayTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00