Today's Live — Meta Ads

📊 Today ROAS Performance

Total Orders

937

Total Revenue

₹850,984.61

Ad Spent

₹508,192.89

Total Active budget

₹1,494,271.00

ROAS

1.67

📍 Store Wise Breakdown

Store	Orders	Revenue (₹)	Ad Spent (₹)	Active Budget (₹)	Total Budget (₹)	ROAS
NBP	230	₹188,101.09	₹88,751.99	₹246,974.00	₹246,974.00	2.12
SM	567	₹562,233.03	₹373,187.82	₹1,128,103.00	₹1,128,103.00	1.51
SML	140	₹100,650.49	₹46,253.08	₹119,194.00	₹119,194.00	2.18

All-portal view (NBP + SM + SML) · Updated 06 May 2026, 12:04 IST · Refreshes hourly

💰

Total Spend Today

₹373,187

of ₹1,125,286 budgeted

📦

Active Camps

124

with spend > 0

🟢

Spend ≥ 1.5x ROAS

29.4%

₹109,823 / day

🔴

Spend < 1.0x ROAS

41.9%

₹156,353 on close watch

🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.21x)

Below 1.0x

₹156,353 (41.9%)

≥ 1.0x

₹216,833 (58.1%)

≥ 1.5x

₹109,823 (29.4%)

≥ 1.75x

₹75,147 (20.1%)

≥ 2.0x

₹61,438 (16.5%)

≥ 3.0x

₹26,204 (7.0%)

💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (45 camps)

Campaign	Account	Type	Budget	Spent	% Spent	ROAS
ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426	SM Fragrance 01	Retarget	₹1,732	₹1,545	89%	💀 ZERO
ntn_adv_web_conv_skin_sunkissed_exc30imp_240426	SM Fragrance 01	Sales	₹3,500	₹2,765	79%	0.35x
ntn_wanda_retarget_conv_crystal_horse_frame_060526	SM Fragrance 01	Retarget	₹5,000	₹3,319	66%	0.67x
ds_adv_web_sales_conv_mix_catalog_040426	SM Fragrance 01	Sales	₹1,524	₹1,008	66%	0.81x
ntn_wanda_sales_skin_bbsfp_reel_clp_050526	SM Fragrance 01	Sales	₹10,000	₹5,897	59%	💀 ZERO
ntn_wanda_sales_conv_skin_under_eye_goat_milk_reel_clp_060526	SM Fragrance 01	Sales	₹3,500	₹2,058	59%	0.81x
ntn_wanda_sales_richie_rich_reel_clp_060526	SM Fragrance 01	Sales	₹3,500	₹1,988	57%	0.51x
ntn_wanda_sales_xtreme_hair_growth_combo_reel_clp_060526	SM Fragrance 01	Sales	₹3,500	₹1,932	55%	💀 ZERO
ntn_adv_wanda_retarget_crystal_peacock_plate_reel_060526	SM Fragrance 01	Retarget	₹5,000	₹2,718	54%	0.51x
ntn_wanda_sales_selenite_coaster_static_060526	SM Fragrance 01	Sales	₹3,500	₹1,868	53%	💀 ZERO
ntn_web_conv_rtg_crystal_horses_frame_reel_210426	SM Fragrance 01	Retarget	₹3,000	₹1,560	52%	💀 ZERO
ntn_wanda_sales_pyrite_bracelet_reel_clp_050526	SM Fragrance 01	Sales	₹3,500	₹1,692	48%	0.60x
ntn_wanda_retarget_perfume_reel_clp_060536	SM Fragrance 01	Retarget	₹10,000	₹4,816	48%	💀 ZERO
ntn_adv_web_rtg_conv_app_offer_reel_210426	SM Fragrance 01	Retarget	₹2,500	₹1,180	47%	💀 ZERO
ntn_wanda_sales_conv_crystal_pyrite_ring_reel_clp_050526	SM Fragrance 01	Sales	₹3,500	₹1,511	43%	💀 ZERO
ntn_adv_web_Astro_destiny_report_reel_220426	SM Fragrance 01	Sales	₹5,000	₹2,016	40%	0.87x
ntn_adv_wanda_conv_sales_skin_time_reversal_reel_060526	SM Fragrance 01	Sales	₹3,500	₹1,393	40%	💀 ZERO
ntn_wanda_sales_ampm_combo_reel_clp_050526	SM Fragrance 01	Sales	₹3,500	₹1,370	39%	0.63x
ntn_wanda_sales_peacock_frame_reel_clp_050526	SM Fragrance 01	Sales	₹3,500	₹1,365	39%	💀 ZERO
ntn_adv_web_conv_rtg_seg13_latest_launches_020426	SM Fragrance 01	Retarget	₹2,475	₹930	38%	💀 ZERO
ntn_wanda_retarget_hair_mist_reel_clp_050526	SM Fragrance 01	Retarget	₹3,500	₹1,309	37%	0.77x
ntn_wanda_sales_ai_bot_reel_clp_060526	SM Fragrance 01	Sales	₹10,000	₹3,709	37%	💀 ZERO
ntn_adv_wanda_sales_conv_lipbright_reel_clp_050526	SM Fragrance 01	Sales	₹12,000	₹4,416	37%	0.90x
ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 5	SM Fragrance 01	Retarget	₹9,293	₹3,408	37%	0.64x
ntn_wanda_sales_skin_sunmousse_reel_clp_050526	SM Fragrance 01	Sales	₹10,000	₹3,654	37%	💀 ZERO
ntn_adv_web_conv_rtg_hair_xtremehair_booster_kit_reel_clp_040526_inc180dp – Copy	SM Fragrance 01	Retarget	₹5,000	₹1,817	36%	0.55x
ntn_adv_web_conv_sales_crystal_anxiety_free_combo_reel_050526_R – Copy 2	SM Fragrance 01	Sales	₹10,000	₹3,621	36%	0.21x
ntn_wanda_sales_hair_inside_out_reel_clp_060526	SM Fragrance 01	Sales	₹12,000	₹4,322	36%	💀 ZERO
ntn_adv_web_rtg_Astro_destiny_report_reel_280426 – Copy	SM Fragrance 01	Retarget	₹5,000	₹1,791	36%	💀 ZERO
ntn_adv_web_conv_retarget_goat_milk_skin_100326	SM Fragrance 01	Retarget	₹2,887	₹1,023	35%	0.46x
ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_030526 – Copy	SM Fragrance 01	Retarget	₹5,000	₹1,745	35%	0.55x
ntn_adv_web_conv_master_sales_crystal_hourglass_reel_050526_ex30dp	SM Fragrance 01	Sales	₹3,000	₹1,032	34%	💀 ZERO
ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426	SM Fragrance 01	Sales	₹20,000	₹6,811	34%	0.42x
ds_adv_web_conv_skin_creatives_231225	SM Fragrance 01	Sales	₹5,880	₹1,990	34%	0.94x
ds_tof_cbo_web_conv_skin_reel_090426	SM Fragrance 01	Sales	₹8,000	₹2,677	33%	0.57x
ntn_adv_web_conv_crystal_peacock_plate_reel_050526	SM Fragrance 01	Sales	₹20,000	₹6,644	33%	0.91x
ntn_wanda_rtg_inc180dp_astro_destiny_reel_clp_020526 – Copy	SM Fragrance 01	Retarget	₹3,500	₹1,159	33%	💀 ZERO
ntn_adv_web_sales_conv_ampm_combo_reel_040526_ex30dp	SM Fragrance 01	Sales	₹16,000	₹5,268	33%	0.58x
ntn_wanda_hair_mist_reel_clp_050526	SM Fragrance 01	Sales	₹10,000	₹3,277	33%	0.88x
AMPM_Advantage+Shopping Campaign – Copy	SM Fragrance 01	Sales	₹14,000	₹4,516	32%	0.98x
ntn_tof_web_conv_sales_selenite_reel_260426	SM Fragrance 01	Sales	₹15,000	₹4,814	32%	0.54x
ntn_adv_web_conv_sale_hair_xtremehair_booster_kit_reel_clp_040526	SM Fragrance 01	Sales	₹15,000	₹4,788	32%	0.82x
ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9	SM Fragrance 01	Retarget	₹3,000	₹929	31%	💀 ZERO
ntn_adv_web_sales_conv_crystal_peacock_frame_260426	SM Fragrance 01	Sales	₹45,000	₹13,888	31%	0.47x
ntn_tof_web_conv_sales_pyrite_bracelet_260426	SM Fragrance 01	Sales	₹9,000	₹2,714	30%	💀 ZERO

🎯 Prospecting — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Lifetime audience	67	₹717,611	₹246,214	88.7%	1.05x
DS	5	₹38,504	₹13,606	4.9%	1.43x
Loose	3	₹37,000	₹12,200	4.4%	1.45x
Visitor 180 Day	2	₹20,000	₹5,669	2.0%	2.00x

🔁 Retarget — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Impression 30 retarget	22	₹195,078	₹52,941	55.4%	1.83x
NTN \| Recent 0-30D	14	₹71,391	₹26,807	28.1%	0.90x
Visitor 180 Day	5	₹24,000	₹7,626	8.0%	1.94x
NTN \| Product: Xtreme Hair (1+)	2	₹10,500	₹3,367	3.5%	0.88x
NTN \| Loyal Buyers 3+	2	₹4,970	₹1,860	1.9%	0.67x
NTN \| Crystal Buyers — 30 to 180 Days	1	₹1,732	₹1,545	1.6%	0.00x
NTN \| Repeat Buyers 2+	1	₹4,500	₹1,346	1.4%	3.32x

🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)

#	Ad Name	Type	Account	Spent	ROAS
1	brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426	Partnership	SM Fragrance 01	₹574	11.78x
2	paras_under_eye_goat_milk_reel_040526	Paras	SM Fragrance 01	₹613	9.01x
3	partnership_ampm_combo_reel_040526 – Copy 3	Partnership	SM Fragrance 01	₹658	5.13x
4	brand_paras_app_offer_reel_clp_260426	Paras	SM Fragrance 01	₹717	3.98x
5	paras_phus_phus_reel_040526	Paras	SM Fragrance 01	₹649	3.78x
6	ntn_rtg_seg12_routine_upgrade_020426_ad4	Others	SM Fragrance 01	₹802	3.54x
7	brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy	Paras	SM Fragrance 01	₹1,200	3.52x
8	brand_paras_skin_goatmilk_reel_clp_26022026	Paras	SM Fragrance 01	₹860	3.49x
9	brand_paras_hair_reel_clp_060526	Paras	SM Fragrance 01	₹2,165	3.42x
10	partnership_ampm_combo_reel_040526 – Copy 2	Partnership	SM Fragrance 01	₹787	3.34x

📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)

Type	# Active	# Had Spend	Spent (₹)	% of Spend	Avg ROAS
Paras	268	208	₹203,590	54.6%	1.23x
Partnership	85	85	₹45,355	12.2%	1.11x
Motion	143	100	₹74,270	19.9%	1.23x
Static	33	31	₹15,358	4.1%	1.19x
Catalogue	14	9	₹4,544	1.2%	1.07x
Others	229	42	₹30,064	8.1%	1.20x