📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 05 May 2026, 02:46 PM IST
📅 Date

🔴 Today Live — Tuesday, 05 May 2026 · last updated 05 May 2026, 14:47 IST

💰
Total Spend Today
₹533,877
of ₹1,084,596 budgeted
📦
Active Camps
125
with spend > 0
🟢
Spend ≥ 1.5x ROAS
24.5%
₹130,779 / day
🔴
Spend < 1.0x ROAS
40.4%
₹215,601 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.16x)
Below 1.0x
₹215,601 (40.4%)
≥ 1.0x
₹318,276 (59.6%)
≥ 1.5x
₹130,779 (24.5%)
≥ 1.75x
₹108,003 (20.2%)
≥ 2.0x
₹45,539 (8.5%)
≥ 3.0x
₹9,408 (1.8%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (44 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_Astro_destiny_report_reel_220426SM Fragrance 01Sales₹5,000₹3,96079%1.00x
ntn_wanda_sales_astro_baby_report_reel_clp_050526SM Fragrance 01Sales₹5,000₹2,98660%0.30x
ntn_wanda_sales_goat_milk_reel_clp_050526SM Fragrance 01Sales₹10,000₹5,96660%0.61x
ntn_tof_web_conv_crystal_horse_frame_050526SM Fragrance 01Sales₹10,000₹5,95360%0.14x
ntn_wanda_sales_astro_mangal_dosh_reel_clp_050526SM Fragrance 01Sales₹5,000₹2,84157%0.54x
ntn_adv_web_conv_sales_crystal_anxiety_free_combo_reel_050526_R – Copy 2SM Fragrance 01Sales₹10,000₹5,59456%0.72x
ntn_wanda_xtreme_hair_oil_reel_clp_050526SM Fragrance 01Sales₹10,000₹5,47455%0.43x
ntn_adv_web_jewellery_paras_camp_reel_270426SM Fragrance 01Sales₹5,000₹2,70854%0.99x
ntn_wanda_inc180dp_astro_destiny_reel_clp_300426SM Fragrance 01Sales₹5,000₹2,69454%0.72x
ntn_web_conv_crystal_sales_selenite_leaf_reel_050526SM Fragrance 01Sales₹10,000₹5,37454%0.45x
ntn_wanda_rtg_inc180dp_astro_destiny_reel_clp_020526 – CopySM Fragrance 01Retarget₹3,500₹1,81552%0.90x
ntn_wanda_sales_astro_rahu_dosh_reel_clp_050526SM Fragrance 01Sales₹5,000₹2,58752%0.73x
ntn_adv_web_jewellery_camp_reel_260426SM Fragrance 01Sales₹16,500₹8,50952%0.32x
ntn_tof_web_conv_sales_selenite_reel_260426SM Fragrance 01Sales₹15,000₹7,70651%0.60x
ntn_web_sales_skin_sunmousse_reel_clp_040526SM Fragrance 01Sales₹15,000₹7,69951%0.25x
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_050526SM Fragrance 01Sales₹10,000₹5,08851%0.18x
ntn_web_conv_rtg_skin_under_eye_goat_milk_reel_040526 – Copy 2SM Fragrance 01Retarget₹3,000₹1,52551%0.98x
ntn_wanda_retarget_xtreme_hair_growth_combo_reel_clp_050526SM Fragrance 01Retarget₹3,500₹1,77451%0.48x
ds_adv3_web_conv_sales_partnership_mix_creative_040426 – CopySM Fragrance 01Sales₹6,600₹3,27250%0.52x
ntn_wanda_rtg_inc180dp_astro_destiny_2_reel_clp_020526 – Copy 2SM Fragrance 01Retarget₹3,500₹1,73149%0.53x
ntn_adv_wanda_retarget_hair_xtremehair_booster_kit_reel_clp_050526SM Fragrance 01Retarget₹5,000₹2,45849%0.35x
ntn_adv_web_sales_conv_crystal_peacock_frame_240426SM Fragrance 01Sales₹20,000₹9,80549%0.96x
ntn_adv_web_conv_rtg_crystal_hanuman_panchmukhi_reel_310326_RSM Fragrance 01Retarget₹4,254₹2,06449%0.81x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_020526_R – Copy 2SM Fragrance 01Sales₹10,000₹4,83648%0.75x
ntn_adv_wanda_sales_conv_crystal_peacock_frame_300426SM Fragrance 01Sales₹10,000₹4,83548%0.57x
ntn_web_sales_crystal_rtg_sleek_crystal_reel_clp_050526SM Fragrance 01Retarget₹5,000₹2,41548%0.75x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_050526SM Fragrance 01Sales₹5,000₹2,40548%0.71x
ntn_web_conv_crystal_pyrite_geode_reel_270426SM Fragrance 01Sales₹15,000₹7,18848%1.00x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹9,000₹4,29748%0.72x
ntn_web_retarget_ai_bot_destiny_reel_clp_030526SM Fragrance 01Retarget₹5,000₹2,38048%0.20x
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹9,000₹4,24047%0.45x
ntn_wanda_sales_astro_destiny_reel_clp_050526SM Fragrance 01Sales₹5,000₹2,33747%0.38x
ntn_adv_web_sales_conv_crystal_bracelet_100426SM Fragrance 01Sales₹5,635₹2,58946%0.89x
ntn_wanda_loose_astro_destiny_reel_clp_300426SM Fragrance 01Sales₹10,000₹4,58246%0.32x
ntn_adv_web_conv_sale_crystal_richie_rich_reel_020526SM Fragrance 01Sales₹10,000₹4,57846%0.49x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_030526SM Fragrance 01Sales₹15,000₹6,75545%0.75x
ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426SM Fragrance 01Sales₹15,000₹6,72345%0.75x
ds/ntn_adv_web_master_conv_crystal_peacock_frame_070426_R – CopySM Fragrance 01Sales₹17,640₹7,85345%0.95x
ntn_web_loose_conv_new_coasters_230426SM Fragrance 01Sales₹15,000₹6,63344%0.48x
ntn_adv_web_sales_conv_phusphus_reel_040526_ex30dpSM Fragrance 01Sales₹10,000₹4,28743%0.90x
ntn_adv_web_conv_rtg_seg13_premium_combos_020426SM Fragrance 01Retarget₹2,495₹1,06543%0.90x
ntn_wanda_loose_vedic_report_reel_clp_050526SM Fragrance 01Sales₹5,000₹2,11742%0.39x
ntn_web_rtg_skin_sunmousse_reel_clp_040526_inc180dpSM Fragrance 01Retarget₹5,000₹2,04341%0.76x
ntn_wanda_sales_astro_5_year_numerology_reel_clp_050526 – Copy 4SM Fragrance 01Sales₹5,000₹1,75335%0.50x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience63₹689,826₹350,20487.8%1.10x
Loose5₹42,000₹20,8175.2%0.89x
DS5₹37,904₹17,8394.5%1.70x
Visitor 180 Day2₹20,000₹10,0792.5%1.08x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget23₹199,232₹78,45658.1%1.50x
NTN | Recent 0-30D15₹51,664₹32,84224.3%1.04x
Visitor 180 Day6₹24,000₹12,7409.4%0.79x
NTN | Product: Xtreme Hair (1+)3₹10,500₹5,9734.4%1.08x
NTN | Loyal Buyers 3+2₹4,970₹2,6171.9%1.19x
NTN | Repeat Buyers 2+1₹4,500₹2,3061.7%1.18x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_sakheena_nega_partnership_skin_am_pm_kit_reel_clp_090426PartnershipSM Fragrance 01₹9808.91x
2brand_paras_richierich_bracelet_reel_clp_050326 – CopyParasSM Fragrance 01₹9025.66x
3brand_app_offer_reel_clp_050526MotionSM Fragrance 01₹1,3515.28x
4brand_static_crystal_7_horses_mix_reel_clp_060326StaticSM Fragrance 01₹1,7794.64x
5ds_hair_catalog_plp_040426CatalogueSM Fragrance 01₹5844.60x
6brand__paras_crystal_7_horses_mix_reel_clp_060326 – CopyParasSM Fragrance 01₹5144.10x
7paras_crystal_money_bowl_reel_210326_ant_ad4ParasSM Fragrance 01₹7673.86x
8brand_paras_app_offer_reel_clp_230426ParasSM Fragrance 01₹5023.78x
9partnership_ampm_combo_reel_040526 – Copy 2PartnershipSM Fragrance 01₹7713.70x
10brand_inde_koifish_coaster_reel_clp_250426MotionSM Fragrance 01₹7203.23x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras233181₹259,13648.5%1.12x
Partnership9090₹73,30513.7%1.37x
Motion151124₹136,41425.6%0.98x
Static2725₹20,0353.8%1.35x
Catalogue156₹5,4991.0%2.76x
Others22737₹39,4867.4%1.40x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----------
Ad Spend (₹)1361265842307562326865918104016912044808631277574497637376842688014347544358982998330138163317926360081256084529310101021052765987791136138213777621527728133020311871771195536109957610712181180225
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.181.241.301.231.351.32

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%----------------------------——
SM — New60.67%60.67%47.90%52.10%----------------------------——
SM — Returning39.33%39.33%47.82%52.18%----------------------------——
SML — New78.83%78.83%42.15%57.85%----------------------------——
SML — Returning21.17%21.17%45.24%54.76%----------------------------——
NBP — New60.36%41.21%45.90%54.10%----------------------------——
NBP — Returning39.64%58.79%44.44%55.56%----------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-MayTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-MayTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-MayTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00