🔴 Today's Live — Meta Ads

Friday, 01 May 2026 · SM portal · Live data from Meta Marketing API

Last updated: 01 May 2026, 23:08 IST · Open in Sheets ↗

📊 Today ROAS Performance

Total Orders

2,184

Total Revenue

₹2,120,720.45

Ad Spent

₹1,144,504.03

Total Active budget

₹1,000,049.00

ROAS

1.85

📍 Store Wise Breakdown

StoreOrdersRevenue (₹)Ad Spent (₹) Active Budget (₹)Total Budget (₹)ROAS
NBP 366 ₹322,332.98 ₹125,953.20 ₹137,200.00 ₹137,200.00 2.56
SM 1,497 ₹1,566,386.28 ₹932,341.59 ₹771,424.00 ₹771,424.00 1.68
SML 321 ₹232,001.19 ₹86,209.24 ₹91,425.00 ₹91,425.00 2.69

All-portal view (NBP + SM + SML) · Updated 01 May 2026, 23:08 IST · Refreshes hourly

💰
Total Spend Today
₹932,341
of ₹753,607 budgeted
📦
Active Camps
103
with spend > 0
🟢
Spend ≥ 1.5x ROAS
40.3%
₹376,028 / day
🔴
Spend < 1.0x ROAS
23.3%
₹217,072 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.40x)
Below 1.0x
₹217,072 (23.3%)
≥ 1.0x
₹715,269 (76.7%)
≥ 1.5x
₹376,028 (40.3%)
≥ 1.75x
₹203,033 (21.8%)
≥ 2.0x
₹155,069 (16.6%)
≥ 3.0x
₹19,513 (2.1%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (3 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_sales_conv_skin_triderma_mix_300326_antSM Fragrance 01Sales₹13,200₹15,324116%0.87x
ntn_adv_web_conv_sales_skin_ampmcombo_reel_160326_RSM Fragrance 01Sales₹4,410₹4,22896%0.85x
ntn_adv_web_jewellery_paras_camp_reel_270426SM Fragrance 01Sales₹5,000₹4,77095%0.99x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience43₹410,345₹509,39879.4%1.28x
DS6₹53,216₹55,5548.7%1.83x
Loose4₹25,000₹48,0877.5%1.27x
Visitor 180 Day3₹25,000₹24,6893.8%1.48x
NTN | Product: Xtreme Hair (1+)1₹3,850₹3,8610.6%1.60x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget26₹168,240₹193,85666.7%1.46x
NTN | Recent 0-30D12₹36,414₹56,95019.6%1.49x
Visitor 180 Day2₹12,000₹11,7964.1%1.82x
NTN | Product: Xtreme Hair (1+)2₹11,000₹10,5183.6%2.85x
C1_C4 _Meta1₹0₹7,0502.4%0.93x
NTN | Repeat Buyers 2+1₹4,500₹4,6891.6%1.32x
NTN | Loyal Buyers 3+1₹2,310₹3,3771.2%3.45x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹2,5110.9%1.12x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_inde_testing_pyramid_range_reel_140426MotionSM Fragrance 01₹9818.39x
2brand_inde_astro_destiny_reel_clp_300426 – CopyMotionSM Fragrance 01₹7648.37x
3ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 4MotionSM Fragrance 01₹1,4576.50x
4brand_crystal_horse_clock_230426OthersSM Fragrance 01₹1,3276.22x
5brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01₹5304.91x
6ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad3 – CopyOthersSM Fragrance 01₹1,5474.74x
7brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,5514.67x
8brand_inde_astro_destiny_reel_clp_300426 – CopyMotionSM Fragrance 01₹8223.92x
9brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,6213.75x
10brand_paras_skin_triderma_reel_clp_300326ParasSM Fragrance 01₹1,4693.71x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras154134₹381,15140.9%1.33x
Partnership2520₹72,1517.7%1.88x
Motion149133₹316,25833.9%1.40x
Static2126₹57,8546.2%1.04x
Catalogue711₹11,9441.3%2.00x
Others21053₹92,95710.0%1.46x