Today's Live — Meta Ads

📊 Today ROAS Performance

Total Orders

2,184

Total Revenue

₹2,120,720.45

Ad Spent

₹1,144,504.03

Total Active budget

₹1,000,049.00

ROAS

1.85

📍 Store Wise Breakdown

Store	Orders	Revenue (₹)	Ad Spent (₹)	Active Budget (₹)	Total Budget (₹)	ROAS
NBP	366	₹322,332.98	₹125,953.20	₹137,200.00	₹137,200.00	2.56
SM	1,497	₹1,566,386.28	₹932,341.59	₹771,424.00	₹771,424.00	1.68
SML	321	₹232,001.19	₹86,209.24	₹91,425.00	₹91,425.00	2.69

All-portal view (NBP + SM + SML) · Updated 01 May 2026, 23:08 IST · Refreshes hourly

💰

Total Spend Today

₹932,341

of ₹753,607 budgeted

📦

Active Camps

103

with spend > 0

🟢

Spend ≥ 1.5x ROAS

40.3%

₹376,028 / day

🔴

Spend < 1.0x ROAS

23.3%

₹217,072 on close watch

🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.40x)

Below 1.0x

₹217,072 (23.3%)

≥ 1.0x

₹715,269 (76.7%)

≥ 1.5x

₹376,028 (40.3%)

≥ 1.75x

₹203,033 (21.8%)

≥ 2.0x

₹155,069 (16.6%)

≥ 3.0x

₹19,513 (2.1%)

💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (3 camps)

Campaign	Account	Type	Budget	Spent	% Spent	ROAS
ntn_adv_web_sales_conv_skin_triderma_mix_300326_ant	SM Fragrance 01	Sales	₹13,200	₹15,324	116%	0.87x
ntn_adv_web_conv_sales_skin_ampmcombo_reel_160326_R	SM Fragrance 01	Sales	₹4,410	₹4,228	96%	0.85x
ntn_adv_web_jewellery_paras_camp_reel_270426	SM Fragrance 01	Sales	₹5,000	₹4,770	95%	0.99x

🎯 Prospecting — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Lifetime audience	43	₹410,345	₹509,398	79.4%	1.28x
DS	6	₹53,216	₹55,554	8.7%	1.83x
Loose	4	₹25,000	₹48,087	7.5%	1.27x
Visitor 180 Day	3	₹25,000	₹24,689	3.8%	1.48x
NTN \| Product: Xtreme Hair (1+)	1	₹3,850	₹3,861	0.6%	1.60x

🔁 Retarget — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Impression 30 retarget	26	₹168,240	₹193,856	66.7%	1.46x
NTN \| Recent 0-30D	12	₹36,414	₹56,950	19.6%	1.49x
Visitor 180 Day	2	₹12,000	₹11,796	4.1%	1.82x
NTN \| Product: Xtreme Hair (1+)	2	₹11,000	₹10,518	3.6%	2.85x
C1_C4 _Meta	1	₹0	₹7,050	2.4%	0.93x
NTN \| Repeat Buyers 2+	1	₹4,500	₹4,689	1.6%	1.32x
NTN \| Loyal Buyers 3+	1	₹2,310	₹3,377	1.2%	3.45x
NTN \| Crystal Buyers — 30 to 180 Days	1	₹1,732	₹2,511	0.9%	1.12x

🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)

#	Ad Name	Type	Account	Spent	ROAS
1	brand_inde_testing_pyramid_range_reel_140426	Motion	SM Fragrance 01	₹981	8.39x
2	brand_inde_astro_destiny_reel_clp_300426 – Copy	Motion	SM Fragrance 01	₹764	8.37x
3	ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 4	Motion	SM Fragrance 01	₹1,457	6.50x
4	brand_crystal_horse_clock_230426	Others	SM Fragrance 01	₹1,327	6.22x
5	brand_inde_astro_destiny_reel_clp_300426	Motion	SM Fragrance 01	₹530	4.91x
6	ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad3 – Copy	Others	SM Fragrance 01	₹1,547	4.74x
7	brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy	Paras	SM Fragrance 01	₹1,551	4.67x
8	brand_inde_astro_destiny_reel_clp_300426 – Copy	Motion	SM Fragrance 01	₹822	3.92x
9	brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy	Paras	SM Fragrance 01	₹1,621	3.75x
10	brand_paras_skin_triderma_reel_clp_300326	Paras	SM Fragrance 01	₹1,469	3.71x

📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)

Type	# Active	# Had Spend	Spent (₹)	% of Spend	Avg ROAS
Paras	154	134	₹381,151	40.9%	1.33x
Partnership	25	20	₹72,151	7.7%	1.88x
Motion	149	133	₹316,258	33.9%	1.40x
Static	21	26	₹57,854	6.2%	1.04x
Catalogue	7	11	₹11,944	1.3%	2.00x
Others	210	53	₹92,957	10.0%	1.46x