📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 01 May 2026, 07:32 PM IST
📅 Date

🔴 Today Live — Friday, 01 May 2026 · last updated 01 May 2026, 19:32 IST

💰
Total Spend Today
₹781,359
of ₹969,381 budgeted
📦
Active Camps
103
with spend > 0
🟢
Spend ≥ 1.5x ROAS
38.0%
₹296,893 / day
🔴
Spend < 1.0x ROAS
35.2%
₹274,860 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.36x)
Below 1.0x
₹274,860 (35.2%)
≥ 1.0x
₹506,498 (64.8%)
≥ 1.5x
₹296,893 (38.0%)
≥ 1.75x
₹205,563 (26.3%)
≥ 2.0x
₹118,214 (15.1%)
≥ 3.0x
₹25,424 (3.3%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (34 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_conv_rtg_solid_perfume_reel_230426SM Fragrance 01Retarget₹5,000₹7,002140%0.42x
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426SM Fragrance 01Retarget₹5,000₹6,986140%0.69x
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Sales₹20,000₹27,785139%0.93x
ntn_master_adv_web_conv_rtg_crystals_selenite_plate_reel_230426 – CopySM Fragrance 01Retarget₹5,000₹6,928139%0.30x
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹15,000₹20,452136%0.46x
ds_adv_web_sales_conv_mix_catalog_040426SM Fragrance 01Sales₹924₹1,127122%💀 ZERO
ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426SM Fragrance 01Retarget₹1,732₹1,986115%0.80x
ntn_web_sales_crystal_rtg_sleek_crystal_reel_clp_230426 – Copy 2SM Fragrance 01Retarget₹3,850₹4,337113%0.60x
ntn_adv_web_conv_crystal_peacock_plate_reel_250426SM Fragrance 01Sales₹5,000₹4,978100%0.55x
ntn_tof_web_conv_sales_selenite_reel_260426SM Fragrance 01Sales₹15,000₹14,39296%0.85x
ntn_adv_web_sales_conv_skin_triderma_mix_300326_antSM Fragrance 01Sales₹13,200₹12,30493%0.51x
ntn_adv_web_conv_retarget_hair_xtreme_booster_reel_310326_nSM Fragrance 01Retarget₹2,750₹2,51091%0.71x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 – CopySM Fragrance 01Sales₹5,500₹4,87589%0.41x
ntn_adv_web_conv_retarget_goat_milk_skin_100326SM Fragrance 01Retarget₹2,887₹2,54488%0.96x
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426SM Fragrance 01Retarget₹4,500₹3,92987%0.78x
ntn_adv_web_loose_conv_crystal_peacock_frame_250426SM Fragrance 01Sales₹20,000₹17,13886%0.86x
ntn_adv_web_conv_rtg_skin_peptides_reel_220426SM Fragrance 01Retarget₹3,000₹2,51684%0.59x
ds_adv1_web_conv_sales_partnership_mix_creative_200326SM Fragrance 01Sales₹4,666₹3,89884%0.90x
ntn_web_rtg_conv_app_offer_reel_260426 – CopySM Fragrance 01Retarget₹5,000₹4,14883%0.64x
ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9SM Fragrance 01Retarget₹5,000₹4,05681%0.77x
ntn_adv_web_sales_crystal_peacock_frame_280426SM Fragrance 01Sales₹15,000₹12,04780%0.52x
ntn_adv_web_conv_rtg_pig&hairmist_reel_220426SM Fragrance 01Retarget₹2,750₹2,19980%0.76x
ntn_adv_web_conv_rtg_skin_app_offer_reel_220426SM Fragrance 01Retarget₹5,000₹3,99780%0.71x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹6,38980%0.76x
ntn_web_conv_crystal_richie_rich_reel_270426SM Fragrance 01Sales₹20,000₹15,92980%0.81x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Sales₹15,000₹11,89179%0.58x
ntn_adv_web_Astro_destiny_report_reel_270426_looseSM Fragrance 01Sales₹5,000₹3,96379%0.28x
ntn_adv_web_rtg_Astro_destiny_report_reel_270426_inc180dpSM Fragrance 01Retarget₹5,000₹3,96279%0.85x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹15,000₹11,72978%0.79x
ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R – CopySM Fragrance 01Retarget₹16,500₹12,76077%0.59x
ntn_adv_web_jewellery_paras_camp_reel_270426SM Fragrance 01Sales₹5,000₹3,85877%0.96x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹15,000₹11,33476%0.78x
ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 – CopySM Fragrance 01Retarget₹10,000₹7,44374%0.97x
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426SM Fragrance 01Retarget₹7,500₹5,18769%0.96x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience43₹515,845₹428,95379.4%1.28x
DS6₹54,140₹44,9308.3%1.84x
Loose4₹50,000₹42,5707.9%1.25x
Visitor 180 Day3₹25,000₹20,5743.8%1.62x
NTN | Product: Xtreme Hair (1+)1₹3,850₹3,1130.6%1.37x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget26₹226,840₹161,01266.8%1.35x
NTN | Recent 0-30D12₹54,164₹47,57419.7%1.41x
Visitor 180 Day2₹12,000₹9,3433.9%1.36x
NTN | Product: Xtreme Hair (1+)2₹11,000₹8,3003.4%2.65x
C1_C4 _Meta1₹8,000₹6,3892.6%0.76x
NTN | Repeat Buyers 2+1₹4,500₹3,9291.6%0.78x
NTN | Loyal Buyers 3+1₹2,310₹2,6801.1%4.35x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹1,9860.8%0.80x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_inde_testing_pyramid_range_reel_140426MotionSM Fragrance 01₹62213.21x
2brand_crystal_horse_clock_230426OthersSM Fragrance 01₹8879.30x
3ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 4MotionSM Fragrance 01₹1,0747.35x
4brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,2125.97x
5brand_inde_astro_destiny_reel_clp_300426 – CopyMotionSM Fragrance 01₹6614.87x
6ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad3 – CopyOthersSM Fragrance 01₹1,0034.65x
7brand_paras_crystal_peacock_frame_reel_clp_240426ParasSM Fragrance 01₹2,7604.18x
8ntn_rtg_seg13_premium_combos_020426_ad2OthersSM Fragrance 01₹2,6564.08x
9brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,3144.00x
10brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01₹8293.69x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras190127₹319,19040.8%1.26x
Partnership2520₹61,3867.9%1.89x
Motion184128₹266,02034.0%1.40x
Static2625₹48,0726.2%0.96x
Catalogue1511₹9,8361.3%1.62x
Others23752₹77,1559.9%1.45x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573------
Ad Spend (₹)136126584230756232686591810401691204480863127757449763737684268801434754435898299833013816331792636008125608452931010102105276598779113613821377762152772813302031187177
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.181.24

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%------------------------——
SM — New60.67%60.67%47.90%52.10%------------------------——
SM — Returning39.33%39.33%47.82%52.18%------------------------——
SML — New78.83%78.83%42.15%57.85%------------------------——
SML — Returning21.17%21.17%45.24%54.76%------------------------——
NBP — New60.36%41.21%45.90%54.10%------------------------——
NBP — Returning39.64%58.79%44.44%55.56%------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00