πŸ“Š NTN Performance Dashboard

Day-wise Reporting Β· Apr 2026 Β· SM + SML + NBP

πŸ• 29 Apr 2026, 05:36 AM IST
πŸ“… Date

πŸ”΄ Today Live β€” Wednesday, 29 April 2026 Β· last updated 29 Apr 2026, 05:36 IST

πŸ’°
Total Spend Today
β‚Ή98,116
of β‚Ή1,256,693 budgeted
πŸ“¦
Active Camps
131
with spend > 0
🟒
Spend β‰₯ 1.5x ROAS
24.4%
β‚Ή23,956 / day
πŸ”΄
Spend < 1.0x ROAS
60.0%
β‚Ή58,825 on close watch
🎯 Daily Success Rate β€” spend distribution by ROAS bucket (avg ROAS today: 1.02x)
Below 1.0x
β‚Ή58,825 (60.0%)
β‰₯ 1.0x
β‚Ή39,291 (40.0%)
β‰₯ 1.5x
β‚Ή23,956 (24.4%)
β‰₯ 1.75x
β‚Ή21,464 (21.9%)
β‰₯ 2.0x
β‚Ή18,121 (18.5%)
β‰₯ 3.0x
β‚Ή6,108 (6.2%)
πŸ’€ DECISION TRIGGERED β€” β‰₯30% budget spent + ROAS ≀ 1x (1 camp)
CampaignAccountType BudgetSpent% SpentROAS
ntn_web_conv_crystal_sales_selenite_leaf_reel_280426SM Fragrance 01Salesβ‚Ή7,500β‚Ή2,66736%0.89x
🎯 Prospecting β€” audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience68β‚Ή749,245β‚Ή59,29683.6%0.79x
Loose5β‚Ή75,011β‚Ή5,5827.9%1.35x
DS5β‚Ή53,216β‚Ή3,9735.6%2.16x
Visitor 180 Day4β‚Ή30,000β‚Ή1,9562.8%1.66x
NTN | Product: Xtreme Hair (1+)1β‚Ή3,850β‚Ή1580.2%9.62x
πŸ” Retarget β€” audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget25β‚Ή226,640β‚Ή16,30060.0%1.11x
NTN | Recent 0-30D17β‚Ή83,231β‚Ή7,00825.8%1.03x
NTN | Product: Xtreme Hair (1+)2β‚Ή11,000β‚Ή1,5025.5%2.79x
C1_C4 _Meta1β‚Ή8,000β‚Ή1,1364.2%0.42x
Visitor 180 Day2β‚Ή12,000β‚Ή8863.3%2.65x
NTN | Repeat Buyers 2+1β‚Ή4,500β‚Ή3141.2%0.00x
🎨 Best Creatives Today β€” top 10 ads by ROAS (min β‚Ή500 spend)
#Ad NameTypeAccountSpentROAS
1tested_richie_sutra_100426OthersSM Fragrance 01β‚Ή9675.21x
2brand_crystal_horse_clock_230426OthersSM Fragrance 01β‚Ή1,4394.95x
3brand_inde_crystal_peacock_frame_reel_clp_250426MotionSM Fragrance 01β‚Ή5924.54x
4Paras_test_video_jewellery_reel_190426 – CopyParasSM Fragrance 01β‚Ή5894.02x
5brand_paras_skin_24k_gold_serum_reel_clp_090426ParasSM Fragrance 01β‚Ή6123.52x
6brand_paras_crystal_peacock_frame_reel_clp_280426ParasSM Fragrance 01β‚Ή6773.33x
7inde_astro_destiny_reel_220426MotionSM Fragrance 01β‚Ή7872.99x
8paras_conv_pyrite_ring_reel_170326_v1 – Copy 2ParasSM Fragrance 01β‚Ή8692.71x
9brand_inde_testing_peacock_selenite_plate_reel_clp_140426MotionSM Fragrance 01β‚Ή1,4522.55x
10paras_pyrite_bracelet_c2_ad02_060426ParasSM Fragrance 01β‚Ή1,2772.44x
πŸ“ Creative Type Mix β€” Active = currently active in Meta Β· Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (β‚Ή)% of SpendAvg ROAS
Paras240116β‚Ή42,77543.6%0.92x
Partnership2717β‚Ή5,4405.5%1.46x
Motion215115β‚Ή32,80933.4%0.89x
Static5526β‚Ή6,4346.6%0.52x
Catalogue75β‚Ή8680.9%0.99x
Others26041β‚Ή9,78810.0%1.94x
πŸ“¦
Orders
β€”
All portals
πŸ’°
Revenue
β€”
SM+SML+NBP
πŸ“’
Ad Spend
β€”
Meta Ads
🎯
ROAS
β€”
πŸ“Š Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----
Revenue (β‚Ή)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----
Ad Spend (β‚Ή)1361265842307562326865918104016912044808631277574497637376842688014347544358982998330138163317926360081256084529310101021052765987791136138213777621527728
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.17

πŸ“‘ Meta Ads KPIs β€” All Portals at a Glance

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πŸ“Š Media Metrics
πŸ‘
Impressions
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SM β€” SML β€” NBP β€”
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Reach (Unique)
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SM β€” SML β€” NBP β€”
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Frequency
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SM β€” SML β€” NBP β€”
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CPM (β‚Ή)
β€”
SM β€” SML β€” NBP β€”
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CPR / 1L Reach (β‚Ή)
β€”
SM β€” SML β€” NBP β€”
πŸŽ₯ Video & Engagement
▢️
Thumbstop %
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SM β€” SML β€” NBP β€”
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Hold Rate %
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SM β€” SML β€” NBP β€”
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CTR %
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SM β€” SML β€” NBP β€”
πŸ–±
CPC (β‚Ή)
β€”
SM β€” SML β€” NBP β€”
πŸ”— Funnel Metrics
πŸ–±
Outbound Clicks
β€”
SM β€” SML β€” NBP β€”
🌐
LPV
β€”
SM β€” SML β€” NBP β€”
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ATC
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SM β€” SML β€” NBP β€”
πŸ“‰
ATC Rate %
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SM β€” SML β€” NBP β€”
🎯
LP CVR %
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SM β€” SML β€” NBP β€”
πŸ›’ Conversions & Revenue
βœ…
Purchases (Meta)
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SM β€” SML β€” NBP β€”
πŸ’°
Revenue (Meta β‚Ή)
β€”
SM β€” SML β€” NBP β€”
🎯
ROAS
β€”
SM β€” SML β€” NBP β€”
πŸ“¦
CPP (β‚Ή)
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SM β€” SML β€” NBP β€”
πŸ’³
Ad Spend (β‚Ή)
β€”
SM β€” SML β€” NBP β€”
πŸ“‹ Full KPI Comparison β€” All Portals
KPI SM SML NBP Total
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πŸ“ˆ ROAS Trend
πŸ“¦ Orders by Date
πŸ“‘ CPM by Portal
πŸ‘₯ New vs Returning β€” with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------β€”β€”
Returning % (Master)36.60%52.58%47.04%52.96%----------------------β€”β€”
SM β€” New60.67%60.67%47.90%52.10%----------------------β€”β€”
SM β€” Returning39.33%39.33%47.82%52.18%----------------------β€”β€”
SML β€” New78.83%78.83%42.15%57.85%----------------------β€”β€”
SML β€” Returning21.17%21.17%45.24%54.76%----------------------β€”β€”
NBP β€” New60.36%41.21%45.90%54.10%----------------------β€”β€”
NBP β€” Returning39.64%58.79%44.44%55.56%----------------------β€”β€”
🎨 Creative Performance β€” historical (yesterday)
TypeROASSpend (β‚Ή)
Inde1.59xβ‚Ή689585.00
Paras2.02xβ‚Ή207587.00
Partnership1.93xβ‚Ή56668.00
Static2.1xβ‚Ή7676.00
Catalogue4.52xβ‚Ή5800.00
Grand Total1.72xβ‚Ή967315.00
πŸͺ Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-β‚Ή40000-β‚Ή40000
LooseLooseβ‚Ή12500β‚Ή43397β‚Ή2500β‚Ή58397
Purchase ExcludeSale 30--β‚Ή18500β‚Ή18500
Purchase ExcludeSale 120--β‚Ή15500.31β‚Ή15500.31
TOF 1Impressions 90 + All Purchasersβ‚Ή42500β‚Ή50000-β‚Ή92500
TOF 1All Puchasers-β‚Ή56750β‚Ή23500β‚Ή80250
TOF 1Sale 180-β‚Ή50850-β‚Ή50850
TOF 1SM Lifetime Audience + Sale 180-β‚Ή21000-β‚Ή21000
TOF 1Impressions 180 + All Purchasers-β‚Ή11400-β‚Ή11400
TOF 1Impressions 30 + All Purchasers-β‚Ή7500-β‚Ή7500
TOF 1Impressions 45 + All Purchasers-β‚Ή2500-β‚Ή2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasersβ‚Ή2000β‚Ή494500β‚Ή13000β‚Ή509500
TOF 2Impressions 7 + All Purchasers-β‚Ή4500-β‚Ή4500
TOF 2Impressions 365 + All Purchasers-β‚Ή2500-β‚Ή2500
TOF 3Sale 180 + All Purchasers + Visitors 180-β‚Ή30000-β‚Ή30000
TOF 3Sale 180 + All Purchasers + Impressions 365-β‚Ή24000-β‚Ή24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Totalβ‚Ή57000β‚Ή838897β‚Ή73000.31β‚Ή968897.31
🎯 C1-C6 Cohort Pending % β€” Master file Β· per-portal Β· actuals vs targets (lower is better β€” edit targets in GHA sheet β†’ 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-22%27%5%------------------β€”β€”
C2-62%55%60%------------------β€”β€”
C3-84%79%74%------------------β€”β€”
C4-58%69%68%------------------β€”β€”
C5-70%73%73%------------------β€”β€”
C6-92%94%94%------------------β€”β€”
Total-77%77%75%------------------β€”β€”
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-59%53%44%------------------β€”β€”
C2-92%87%86%------------------β€”β€”
C3-94%91%90%------------------β€”β€”
C4-95%89%89%------------------β€”β€”
C5-95%96%95%------------------β€”β€”
C6-96%95%88%------------------β€”β€”
Total-93%90%88%------------------β€”β€”
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-69%24%7%------------------β€”β€”
C2-65%45%36%------------------β€”β€”
C3-76%71%66%------------------β€”β€”
C4-76%64%52%------------------β€”β€”
C5-75%79%78%------------------β€”β€”
C6-93%98%97%------------------β€”β€”
Total-83%79%75%------------------β€”β€”
πŸ›οΈ Products β€” SM Β· 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0xβ‚Ή2000.00
AM PM Eye Care Combo3.17xβ‚Ή8000.00
AM PM Pigmentation Combo2.82xβ‚Ή9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79xβ‚Ή15000.00
Coaster0xβ‚Ή2500.00
Lip Bright & Lip peel of mask3.96xβ‚Ή22000.00
Peacock PyriteΓ’β‚¬β€œLapis Crystal Clock1.76xβ‚Ή3500.00
Prem Sutra3.07xβ‚Ή2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72xβ‚Ή2500.00
Richie Rich Dual Bead Bracelet0xβ‚Ή2500.00
Selenite Crystal Recharging Leaf1.92xβ‚Ή3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65xβ‚Ή2500.00
Time Reversal Trifecta2.81xβ‚Ή5000.00
Xtreme Hair Growth Combo1.85xβ‚Ή5000.00
Astro Destiny-β‚Ή-
Lip Bright | Lip Peel Of Mask-β‚Ή-
Peacock Pyrite–Lapis Crystal Clock-β‚Ή-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-β‚Ή-
Grand Total2.108571429xβ‚Ή86000.00
πŸ›οΈ Products β€” SML Β· 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0xβ‚Ή2000.00
AM PM Eye Care Combo3.17xβ‚Ή8000.00
AM PM Pigmentation Combo2.82xβ‚Ή9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79xβ‚Ή15000.00
Coaster0xβ‚Ή2500.00
Lip Bright & Lip peel of mask3.96xβ‚Ή22000.00
Peacock PyriteΓ’β‚¬β€œLapis Crystal Clock1.76xβ‚Ή3500.00
Prem Sutra3.07xβ‚Ή2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72xβ‚Ή2500.00
Richie Rich Dual Bead Bracelet0xβ‚Ή2500.00
Selenite Crystal Recharging Leaf1.92xβ‚Ή3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65xβ‚Ή2500.00
Time Reversal Trifecta2.81xβ‚Ή5000.00
Xtreme Hair Growth Combo1.85xβ‚Ή5000.00
Astro Destiny-β‚Ή-
Lip Bright | Lip Peel Of Mask-β‚Ή-
Peacock Pyrite–Lapis Crystal Clock-β‚Ή-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-β‚Ή-
Grand Total2.108571429xβ‚Ή86000.00
πŸ›οΈ Products β€” NBP Β· 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32xβ‚Ή20000.00
Koi Fish Karma Chakra Selenite Coaster0.89xβ‚Ή2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0xβ‚Ή2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0xβ‚Ή2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71xβ‚Ή4500.00
Sutra Range0xβ‚Ή2000.00
Time Reversal Booster Kit2.42xβ‚Ή10000.00
Xtreme Hair Growth Combo2.84xβ‚Ή30000.00
Ayurvedic Phus Phus Rice Hair Mist-β‚Ή-
Glass Skin Pit Glow Roll On Deo-β‚Ή-
Offer-β‚Ή-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-β‚Ή-
Sun Kissed Mousse | Mango Mania | Spf50++-β‚Ή-
Time Reversal Trifecta-β‚Ή-
Under Eye Goat Milk | Puffy Eyes-β‚Ή-
Grand Total1.43xβ‚Ή72500.00