📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 06 May 2026, 09:09 PM IST
📅 Date

🔴 Today Live — Wednesday, 06 May 2026 · last updated 06 May 2026, 21:11 IST

💰
Total Spend Today
₹837,215
of ₹433,331 budgeted
📦
Active Camps
124
with spend > 0
🟢
Spend ≥ 1.5x ROAS
31.5%
₹263,696 / day
🔴
Spend < 1.0x ROAS
36.7%
₹306,851 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.29x)
Below 1.0x
₹306,851 (36.7%)
≥ 1.0x
₹530,363 (63.3%)
≥ 1.5x
₹263,696 (31.5%)
≥ 1.75x
₹164,918 (19.7%)
≥ 2.0x
₹109,340 (13.1%)
≥ 3.0x
₹10,910 (1.3%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (8 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_wanda_sales_xtreme_hair_growth_combo_reel_clp_060526SM Fragrance 01Sales₹3,500₹2,24064%💀 ZERO
ntn_wanda_sales_selenite_coaster_static_060526SM Fragrance 01Sales₹3,500₹2,19263%💀 ZERO
ntn_wanda_sales_ai_bot_reel_clp_060526SM Fragrance 01Sales₹10,000₹4,45645%💀 ZERO
ntn_wanda_sales_peacock_frame_reel_clp_050526SM Fragrance 01Sales₹3,500₹1,55344%💀 ZERO
ntn_wanda_sales_skin_sunmousse_reel_clp_050526SM Fragrance 01Sales₹10,000₹4,32943%💀 ZERO
ntn_wanda_sales_hair_inside_out_reel_clp_060526SM Fragrance 01Sales₹12,000₹5,15243%0.20x
ntn_web_retarget_ai_bot_destiny_reel_clp_030526SM Fragrance 01Retarget₹5,000₹1,66133%💀 ZERO
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹9,000₹2,74330%0.44x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience67₹231,336₹539,32787.7%1.16x
DS5₹22,380₹32,2705.2%1.49x
Loose3₹0₹29,6734.8%1.26x
Visitor 180 Day2₹5,000₹13,9612.3%1.66x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget22₹134,136₹130,16458.6%1.74x
NTN | Recent 0-30D14₹18,504₹54,12724.4%1.05x
Visitor 180 Day5₹10,000₹18,8698.5%1.79x
NTN | Product: Xtreme Hair (1+)2₹5,000₹8,3203.7%1.20x
NTN | Loyal Buyers 3+2₹2,475₹4,5612.1%1.85x
NTN | Repeat Buyers 2+1₹4,500₹3,5761.6%2.31x
NTN | Crystal Buyers — 30 to 180 Days1₹0₹2,3601.1%0.36x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1paras_under_eye_goat_milk_reel_040526ParasSM Fragrance 01₹1,3246.84x
2brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01₹6436.08x
3tested_richie_sutra_100426OthersSM Fragrance 01₹7944.92x
4brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426PartnershipSM Fragrance 01₹1,4674.61x
5brand_partnership_srishti_7horse_clock_reel_clp_040426PartnershipSM Fragrance 01₹5384.55x
6paras_crystal_money_bowl_reel_210326_ant_ad4ParasSM Fragrance 01₹7944.37x
7partnership_skin_time_reversal_reel_clp_060326 – Copy 4PartnershipSM Fragrance 01₹7704.26x
8brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,3684.08x
9brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,2454.04x
10partnership_ampm_combo_reel_040526 – Copy 3PartnershipSM Fragrance 01₹1,5113.57x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras114218₹446,32353.3%1.31x
Partnership4085₹104,07012.4%1.07x
Motion47108₹172,09020.5%1.28x
Static731₹35,2694.2%1.61x
Catalogue010₹10,0331.2%1.29x
Others21145₹69,8308.3%1.31x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📈
3-Day Rolling ROAS
1.19x
All portals · ₹4,235,693 on 3d
📊
7-Day Rolling ROAS
1.33x
All portals · ₹8,647,733 on 7d
⏳
Long-running Camps (Age > 7d)
22
Total daily budget: ₹146,440
💸
Long-runner Spend Today
₹149,217
6 below 1.0x today
⏳ Long-Running Campaigns (Age > 7 days) · 22 camps · ₹146,440 daily budget · ₹149,217 spent today · blended Today ROAS 1.85x · 7D ROAS 2.24x · 10 (45.5%) below 1.5x today
Portal Account Campaign Age Budget Today Spend Today ROAS 7D ROAS
SMLSML CL 07ntn_adv_web_conv_sales_skin_lip_reel_020226293d₹23,000₹24,3222.45x2.61x
SMLSML CL 06ntn_adv_web_conv_sale_hair_all_day_phus_phus_reel_25012026606d₹18,974₹19,1921.90x2.68x
NBPNBP Hair/Perfumentn_adv_web_retarget_hair_xtremehair_mix_03032663d₹16,000₹17,3502.17x1.93x
NBPNBP Skinmad1_trifecta_cp_test32d₹16,000₹17,0421.06x1.69x
SMLSML Hairntn_adv_web_conv_sale_skin_am_pm_combo_reel_131025204d₹9,200₹10,0202.19x2.19x
SMLSML Skinntn_adv_web_conv_rgt_skin_time_reversal_combo_310326_R35d₹6,612₹7,2252.71x2.69x
SMLSML Skinntn_web_conv_rgt_skin_am_pm_reel_090326 – Copy57d₹5,951₹6,8441.91x2.45x
NBPNBP Skinntn_adv_web_conv_sale_skin_mix_reel_2604269d₹5,940₹5,5602.37x2.77x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_growth_combo_reel_clp_21042614d₹5,500₹4,8921.56x1.82x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_phusphus_reel_clp_21042614d₹5,500₹4,7051.25x1.41x
NBPNBP Hair/Perfumetesting_ntn_web_retarget_hair_boosterkit_reel_clp_21042614d₹4,400₹3,8190.00x2.07x
NBPNBP Skintesting_ntn_web_retarget_ampm_boosterkit_reel_clp_21042614d₹4,320₹4,2490.31x2.01x
NBPNBP Skinntn_adv_web_conv_sale_skin_sun_kissed_reel_2604269d₹4,000₹2,6670.36x1.67x
SMLSML Hairntn_adv_web_conv_sale_crystal_sutra_nazar_030426_R32d₹3,795₹4,0311.88x2.76x
SMLSML Hairntn_sale_web_hair_xtreme_hair_growth_combo_reel_2604269d₹3,162₹3,1484.69x3.35x
NBPNBP Skinntn_adv_sales_web_skin_boosterkit_reel_2604269d₹3,024₹3,3761.89x1.93x
NBPNBP Skinntn_web_sale_skin_ampmcombo_reel_clp_22042613d₹2,970₹2,9101.74x2.22x
NBPNBP Skinntn_web_retarget_lip_bright_reel_clp_21042614d₹2,592₹2,6841.46x2.08x
NBPNBP Skinntn_web_sale_skin_peptide_reel_clp_22042613d₹2,500₹2,3940.00x1.32x
NBPNBP Skinntn_web_sale_sunkissed_reel_clp_22042613d₹2,000₹1,9831.28x1.39x
SMLSML Hairmad2_astro_interested_wealth28d₹500₹3200.00x0.41x
SMLSML Hairmad2_astro_re23d₹500₹4840.00x0.92x

Showing top 22 by daily budget · per the same-day kill protocol, anything below 1.5x today (Day 7+) is a kill candidate.

📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975-----------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573-----------
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203------
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.18------

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
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SM — SML — NBP —
🎯
Reach (Unique)
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SM — SML — NBP —
🔁
Frequency
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SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%-----------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%-----------------------------——
SM — New60.67%60.67%47.90%52.10%-----------------------------——
SM — Returning39.33%39.33%47.82%52.18%-----------------------------——
SML — New78.83%78.83%42.15%57.85%-----------------------------——
SML — Returning21.17%21.17%45.24%54.76%-----------------------------——
NBP — New60.36%41.21%45.90%54.10%-----------------------------——
NBP — Returning39.64%58.79%44.44%55.56%-----------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-MayTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-MayTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-MayTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00