📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 28 Apr 2026, 05:21 PM IST
📅 Date

🔴 Today Live — Tuesday, 28 April 2026 · last updated 28 Apr 2026, 17:21 IST

💰
Total Spend Today
₹946,446
of ₹1,180,343 budgeted
📦
Active Camps
161
with spend > 0
🟢
Spend ≥ 1.5x ROAS
23.0%
₹217,643 / day
🔴
Spend < 1.0x ROAS
50.8%
₹480,839 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.05x)
Below 1.0x
₹480,839 (50.8%)
≥ 1.0x
₹465,607 (49.2%)
≥ 1.5x
₹217,643 (23.0%)
≥ 1.75x
₹139,316 (14.7%)
≥ 2.0x
₹82,472 (8.7%)
≥ 3.0x
₹6,575 (0.7%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (47 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_sales_conv_crystal_bracelet_100426SM Fragrance 01Sales₹5,635₹6,196110%0.61x
ntn_wanda_sales_gold_jewellery_reel_clp_280426SM Fragrance 01Sales₹15,000₹16,137108%0.49x
ntn_adv_wanda_conv_jewellery_reel_clp_140426_RSM Fragrance 01Sales₹9,240₹8,99697%0.70x
ntn_web_conv_crystal_pyrite_priyanshu_reel_260426SM Fragrance 01Sales₹7,000₹6,79897%0.56x
ntn_adv_web_conv_rgt_hair_xtremehair_booster_kit_reel_clp_130326 – Copy 3SM Fragrance 01Retarget₹5,500₹5,28196%0.85x
ntn_web_retarget_crystal_richie_sutra_reel_clp_250426SM Fragrance 01Retarget₹5,500₹5,21195%0.78x
ntn_wanda_sales_crystal_owl_clock_250426SM Fragrance 01Sales₹10,500₹9,88394%0.78x
ntn_wanda_sales_jewellery_mix_280426SM Fragrance 01Sales₹12,500₹11,73494%0.28x
ntn_adv_web_conv_rtg_seg11_value_combo_020426SM Fragrance 01Retarget₹2,817₹2,63994%0.33x
ntn_web_conv_crystal_sales_selenite_leaf_reel_280426SM Fragrance 01Sales₹7,500₹6,18682%0.61x
ntn_web_retarget_crystal_hanumanji_miniature_reel_clp_280426SM Fragrance 01Retarget₹7,500₹6,17082%0.21x
ntn_adv_web_sales_conv_home_decor_frames_280426SM Fragrance 01Sales₹10,000₹8,17082%0.81x
ntn_adv_conv_web_loose_test_camp_2_multiple_mix_190426SM Fragrance 01Sales₹25,011₹20,10380%0.24x
ntn_adv_web_sales_astro_destiny_report_reel_280426SM Fragrance 01Sales₹7,500₹5,98480%0.54x
ntn_adv_web_sales_crystal_peacock_frame_280426SM Fragrance 01Sales₹15,000₹11,60377%0.78x
ntn_web_conv_sales_crystal_richie_rich_reel_280426SM Fragrance 01Sales₹5,000₹3,81976%0.22x
ntn_sales_adv_web_conv_crystal_selenite_koifish_coaster_reel_280426SM Fragrance 01Sales₹10,000₹7,62476%0.32x
ntn_tof_web_conv_crystal_money_magnet_exc180dp_240426SM Fragrance 01Sales₹15,000₹11,12974%0.57x
ntn_tof_web_conv_sales_sutra_range_220426SM Fragrance 01Sales₹12,000₹8,81573%0.90x
ntn_adv_web_conv_sales_selenite_plate_reel_270426SM Fragrance 01Sales₹5,000₹3,64773%0.93x
ntn_web_conv_crystal_pyrite_geode_reel_270426SM Fragrance 01Sales₹15,000₹10,89573%0.95x
ntn_adv_sales_web_conv_selenite_plate_reel_270426SM Fragrance 01Sales₹15,000₹10,86272%0.82x
ntn_wanda_conv_sutra_range_230426SM Fragrance 01Sales₹15,000₹10,77772%0.40x
ntn_web_conv_crystal_richie_rich_reel_260426_ex30imp – CopySM Fragrance 01Sales₹3,300₹2,31970%0.86x
ntn_retarget_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426SM Fragrance 01Retarget₹5,000₹3,50070%0.73x
ntn_adv_web_Astro_destiny_report_reel_270426_ex180dpSM Fragrance 01Sales₹10,000₹6,99270%0.79x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_230426SM Fragrance 01Sales₹3,500₹2,43970%0.39x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹15,000₹10,42469%0.56x
ntn_adv_retarget_wanda_crystal_multiple_static_260426SM Fragrance 01Retarget₹3,000₹2,07569%0.72x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_220426_R – Copy 2SM Fragrance 01Sales₹12,000₹8,27069%0.97x
ntn_wanda_retarget_crystal_owl_clock_250426SM Fragrance 01Retarget₹5,000₹3,42969%0.55x
ntn_tof_web_conv_crystal_horse_frame_interest_240426SM Fragrance 01Sales₹3,500₹2,38468%0.45x
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_270426_R – Copy 2SM Fragrance 01Sales₹5,000₹3,39768%0.52x
ntn_adv_web_conv_neutra_charbigone_mix_300326_antSM Fragrance 01Sales₹8,000₹5,43168%0.90x
ntn_wanda_retarget_crystal_tree_of_life_reel_clp_270426SM Fragrance 01Retarget₹5,000₹3,39268%0.64x
ntn_web_conv_crystal_richie_rich_reel_260426SM Fragrance 01Sales₹25,000₹16,94168%0.99x
ntn_adv_web_rtg_conv_crystal_peacock_frame_270426SM Fragrance 01Retarget₹4,000₹2,69867%0.96x
ntn_adv_sales_web_jewellery_paras_camp_reel_270426SM Fragrance 01Sales₹20,000₹13,34867%0.66x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹5,25766%0.77x
ntn_web_conv_sales_crystal_richie_rich_reel_clp_240426SM Fragrance 01Sales₹15,000₹9,82165%0.66x
ntn_adv_web_conv_pyrite_ring_reel_270426SM Fragrance 01Sales₹15,000₹9,74265%0.61x
ntn_adv_web_rtg_conv_crystal_peacock_frame_260426_180dpSM Fragrance 01Retarget₹7,000₹4,49564%0.83x
ntn_web_loose_conv_new_coasters_230426SM Fragrance 01Sales₹15,000₹9,63364%0.66x
ntn_tof_web_conv_jewellery_interest_240426SM Fragrance 01Sales₹3,500₹2,21163%1.00x
ntn_adv_web_conv_sales_selenite_plate_reel_250426SM Fragrance 01Sales₹10,000₹6,14561%0.69x
ntn_adv_web_conv_rtg_selenite_plate_reel_250426SM Fragrance 01Retarget₹5,000₹3,01660%0.54x
ntn_adv_web_conv_selenite_plate_reel_250426SM Fragrance 01Sales₹15,000₹8,43756%0.58x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience82₹698,245₹579,63380.8%0.92x
DS10₹53,216₹60,4428.4%1.24x
Loose5₹65,011₹50,3747.0%0.81x
Visitor 180 Day5₹27,500₹22,5893.2%0.65x
NTN | Product: Xtreme Hair (1+)1₹3,850₹3,9190.5%1.27x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget23₹209,790₹116,97351.0%1.70x
NTN | Recent 0-30D25₹87,231₹80,29935.0%1.08x
C1_C4 _Meta2₹8,000₹9,0423.9%0.54x
NTN | Product: Xtreme Hair (1+)2₹11,000₹8,9303.9%1.52x
Visitor 180 Day2₹12,000₹7,9373.5%1.04x
NTN | Repeat Buyers 2+1₹4,500₹2,9561.3%1.36x
NTN | Loyal Buyers 3+2₹0₹2,6781.2%0.81x
NTN | Crystal Buyers — 30 to 180 Days1₹0₹6670.3%3.65x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1tested_prem_sutra_100426OthersSM Fragrance 01₹1,0847.74x
2brand_partnership_himanshu_dutta_pyramid_pyrite_bracelet_reel_clp_180326PartnershipSM Fragrance 01₹1,7835.06x
3brand_partnership_arjun_chadha_peacock_pyrite_frame_reel_180326PartnershipSM Fragrance 01₹5225.03x
4brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹6664.97x
5tested_pyramid_braceletOthersSM Fragrance 01₹6554.53x
6brand_crystal_selenite_range_static_clp_060426StaticSM Fragrance 01₹1,7273.99x
7brand_skin_roll_on_reel_clp_010426 – Copy 2MotionSM Fragrance 01₹2,4613.69x
8ntn_rtg_seg2_ampm_to_tr_020426_ad3OthersSM Fragrance 01₹6673.65x
9brand_paras_crystal_peacock_plate_reel_clp_280326ParasSM Fragrance 01₹2,4123.37x
10brand_paras_skin_goatmilk_reel_clp_26022026ParasSM Fragrance 01₹1,3263.36x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras221176₹391,51641.4%1.15x
Partnership2532₹81,5578.6%0.93x
Motion188193₹321,08733.9%0.94x
Static5259₹61,5116.5%1.06x
Catalogue710₹7,5900.8%1.53x
Others23867₹83,1838.8%1.06x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975---
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573---
Ad Spend (₹)136126584230756232686591810401691204480863127757449763737684268801434754435898299833013816331792636008125608452931010102105276598779113613821377762
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.21

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%---------------------——
Returning % (Master)36.60%52.58%47.04%52.96%---------------------——
SM — New60.67%60.67%47.90%52.10%---------------------——
SM — Returning39.33%39.33%47.82%52.18%---------------------——
SML — New78.83%78.83%42.15%57.85%---------------------——
SML — Returning21.17%21.17%45.24%54.76%---------------------——
NBP — New60.36%41.21%45.90%54.10%---------------------——
NBP — Returning39.64%58.79%44.44%55.56%---------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00