Today's Live — Meta Ads

📊 Today ROAS Performance

Total Orders

1,448

Total Revenue

₹1,416,035.61

Ad Spent

₹758,636.94

Total Active budget

₹1,173,958.00

ROAS

1.87

📍 Store Wise Breakdown

Store	Orders	Revenue (₹)	Ad Spent (₹)	Active Budget (₹)	Total Budget (₹)	ROAS
NBP	362	₹304,380.94	₹142,478.90	₹210,620.00	₹210,620.00	2.14
SM	912	₹989,078.26	₹567,491.81	₹884,413.00	₹884,413.00	1.74
SML	174	₹122,576.41	₹48,666.23	₹78,925.00	₹78,925.00	2.52

All-portal view (NBP + SM + SML) · Updated 04 May 2026, 16:48 IST · Refreshes hourly

💰

Total Spend Today

₹565,514

of ₹878,596 budgeted

📦

Active Camps

100

with spend > 0

🟢

Spend ≥ 1.5x ROAS

40.7%

₹230,322 / day

🔴

Spend < 1.0x ROAS

32.2%

₹182,212 on close watch

🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.41x)

Below 1.0x

₹182,212 (32.2%)

≥ 1.0x

₹383,301 (67.8%)

≥ 1.5x

₹230,322 (40.7%)

≥ 1.75x

₹168,058 (29.7%)

≥ 2.0x

₹92,851 (16.4%)

≥ 3.0x

₹20,033 (3.5%)

💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (18 camps)

Campaign	Account	Type	Budget	Spent	% Spent	ROAS
ntn_web_sales_skin_sunmousse_reel_clp_040526	SM Fragrance 01	Sales	₹15,000	₹14,884	99%	0.87x
ntn_adv_web_sales_conv_ampm_combo_reel_040526_ex30dp	SM Fragrance 01	Sales	₹16,000	₹12,613	79%	0.94x
ntn_adv_web_rtg_conv_phusphus_reel_040526_inc180imp	SM Fragrance 01	Retarget	₹3,000	₹2,136	71%	0.74x
ntn_web_conv_sales_skin_under_eye_goat_milk_reel_040526	SM Fragrance 01	Sales	₹12,000	₹8,143	68%	0.94x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_030526	SM Fragrance 01	Sales	₹15,000	₹9,743	65%	0.51x
ntn_web_retarget_ai_bot_destiny_reel_clp_030526	SM Fragrance 01	Retarget	₹5,000	₹3,240	65%	0.95x
ntn_wanda_rtg_inc180dp_astro_destiny_reel_clp_020526 – Copy	SM Fragrance 01	Retarget	₹3,500	₹2,210	63%	💀 ZERO
ntn_adv_web_rtg_Astro_destiny_report_reel_280426 – Copy	SM Fragrance 01	Retarget	₹5,000	₹3,145	63%	0.97x
ntn_adv_web_sales_conv_skin_triderma_mix_300326_ant	SM Fragrance 01	Sales	₹13,200	₹8,181	62%	0.87x
ntn_web_loose_conv_new_coasters_230426	SM Fragrance 01	Sales	₹15,000	₹9,257	62%	0.90x
ntn_adv_web_conv_sale_hair_xtremehair_booster_kit_reel_clp_040526	SM Fragrance 01	Sales	₹15,000	₹9,020	60%	0.84x
ds_tof_cbo_web_conv_skin_reel_090426	SM Fragrance 01	Sales	₹8,000	₹4,580	57%	0.93x
ntn_adv_web_jewellery_paras_camp_reel_270426	SM Fragrance 01	Sales	₹5,000	₹2,726	55%	0.90x
ntn_adv_master_web_conv_rgt_multiple_mix_080426	SM Fragrance 01	Retarget	₹14,000	₹7,618	54%	0.98x
ntn_adv_web_conv_rgt_hair_xtremehair_booster_kit_reel_210426	SM Fragrance 01	Retarget	₹5,500	₹2,920	53%	0.91x
ntn_adv_web_rtg_conv_crystal_peacock_frame_030526	SM Fragrance 01	Retarget	₹2,500	₹1,324	53%	💀 ZERO
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426	SM Fragrance 01	Retarget	₹4,500	₹2,353	52%	0.53x
ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426	SM Fragrance 01	Sales	₹15,000	₹7,610	51%	0.79x

🎯 Prospecting — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Lifetime audience	43	₹514,826	₹334,179	82.2%	1.34x
Loose	4	₹37,000	₹42,371	10.4%	0.81x
DS	5	₹37,904	₹17,712	4.4%	2.56x
Visitor 180 Day	2	₹20,000	₹12,156	3.0%	1.95x

🔁 Retarget — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Impression 30 retarget	22	₹185,732	₹89,746	56.4%	1.71x
NTN \| Recent 0-30D	10	₹32,664	₹30,672	19.3%	1.45x
Visitor 180 Day	7	₹27,500	₹22,104	13.9%	1.47x
NTN \| Product: Xtreme Hair (1+)	3	₹13,500	₹8,594	5.4%	1.05x
ADD to cart 7 days	1	₹0	₹3,819	2.4%	0.33x
NTN \| Repeat Buyers 2+	1	₹4,500	₹2,353	1.5%	0.53x
NTN \| Loyal Buyers 3+	2	₹4,970	₹1,801	1.1%	3.39x

🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)

#	Ad Name	Type	Account	Spent	ROAS
1	partnership_under_eye_goat_milk_reel_040526 – Copy	Partnership	SM Fragrance 01	₹543	6.30x
2	brand_skin_triderma_reel_clp_090426	Motion	SM Fragrance 01	₹2,618	5.01x
3	tested_pyramid_bracelet	Others	SM Fragrance 01	₹1,552	4.58x
4	paras_ampm_combo_reel_040526	Paras	SM Fragrance 01	₹2,375	4.46x
5	brand_paras_skin_24k_gold_serum_reel_clp_090426	Paras	SM Fragrance 01	₹2,991	4.34x
6	brand_paras_crystal_peacock_frame_reel_clp_250426	Paras	SM Fragrance 01	₹3,650	4.08x
7	brand_paras_skin_triderma_reel_clp_300326	Paras	SM Fragrance 01	₹1,106	4.06x
8	paras_crystal_money_bowl_reel_210326_ant_ad2	Paras	SM Fragrance 01	₹2,485	3.96x
9	partnership_skin_time_reversal_reel_clp_060326 – Copy 3	Partnership	SM Fragrance 01	₹1,356	3.83x
10	brand__paras_skin_time_reversal_reel_clp_060326	Paras	SM Fragrance 01	₹1,065	3.69x

📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)

Type	# Active	# Had Spend	Spent (₹)	% of Spend	Avg ROAS
Paras	189	151	₹275,706	48.7%	1.49x
Partnership	78	97	₹85,502	15.1%	1.31x
Motion	124	94	₹133,845	23.7%	1.21x
Static	25	24	₹23,585	4.2%	1.07x
Catalogue	15	7	₹6,623	1.2%	2.14x
Others	226	37	₹40,642	7.2%	1.80x