📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 28 Apr 2026, 05:33 AM IST
📅 Date

🔴 Today Live — Tuesday, 28 April 2026 · last updated 28 Apr 2026, 05:33 IST

💰
Total Spend Today
₹141,700
of ₹1,454,356 budgeted
📦
Active Camps
161
with spend > 0
🟢
Spend ≥ 1.5x ROAS
23.7%
₹33,557 / day
🔴
Spend < 1.0x ROAS
72.8%
₹103,135 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 0.91x)
Below 1.0x
₹103,135 (72.8%)
≥ 1.0x
₹38,565 (27.2%)
≥ 1.5x
₹33,557 (23.7%)
≥ 1.75x
₹25,659 (18.1%)
≥ 2.0x
₹24,521 (17.3%)
≥ 3.0x
₹12,171 (8.6%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (1 camp)
CampaignAccountType BudgetSpent% SpentROAS
ntn_web_sales_crystal_sleek_crystal_reel_clp_280426 – CopySM Fragrance 01Sales₹7,500₹2,49133%💀 ZERO
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience82₹865,685₹90,48681.5%0.81x
Loose5₹75,011₹8,3027.5%0.16x
DS10₹88,939₹7,8847.1%0.96x
Visitor 180 Day5₹35,000₹4,0593.7%0.42x
NTN | Product: Xtreme Hair (1+)1₹3,850₹3220.3%0.00x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget23₹216,640₹13,78645.0%2.17x
NTN | Recent 0-30D25₹122,384₹12,85341.9%1.01x
C1_C4 _Meta2₹12,830₹1,4634.8%0.00x
NTN | Product: Xtreme Hair (1+)2₹11,000₹7122.3%0.00x
Visitor 180 Day2₹12,000₹6812.2%1.64x
NTN | Loyal Buyers 3+2₹4,785₹5721.9%0.00x
NTN | Repeat Buyers 2+1₹4,500₹4091.3%2.09x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹1650.5%0.00x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_paras_app_reel_clp_210426ParasSM Fragrance 01₹6636.52x
2Paras_test_video_jewellery_reel_190426 – CopyParasSM Fragrance 01₹5006.18x
3paras_crystal_pyrite_geode_reel_230326_ant_ad1ParasSM Fragrance 01₹8855.30x
4brand_crystal_horse_clock_230426OthersSM Fragrance 01₹1,0345.11x
5brand_paras_peacock_plate_reel_clp_230326 – Copy 2ParasSM Fragrance 01₹1,2174.49x
6paras_horses_clock_020426_ad2ParasSM Fragrance 01₹1,7114.00x
7brand_inde_jewellery_reel_clp_280426MotionSM Fragrance 01₹5273.16x
8paras_crystal_money_bowl_reel_220426ParasSM Fragrance 01₹1,0492.98x
9brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹2,6502.36x
10Paras_test_video_jewellery_reel_190426 – CopyParasSM Fragrance 01₹5562.32x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras252141₹58,16241.0%1.11x
Partnership4221₹8,6026.1%1.23x
Motion259165₹51,74436.5%0.52x
Static6249₹8,5246.0%0.32x
Catalogue159₹8140.6%2.25x
Others26651₹13,8519.8%1.37x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975---
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573---
Ad Spend (₹)136126584230756232686591810401691204480863127757449763737684268801434754435898299833013816331792636008125608452931010102105276598779113613821377762
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.21

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
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SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
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SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
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SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%---------------------——
Returning % (Master)36.60%52.58%47.04%52.96%---------------------——
SM — New60.67%60.67%47.90%52.10%---------------------——
SM — Returning39.33%39.33%47.82%52.18%---------------------——
SML — New78.83%78.83%42.15%57.85%---------------------——
SML — Returning21.17%21.17%45.24%54.76%---------------------——
NBP — New60.36%41.21%45.90%54.10%---------------------——
NBP — Returning39.64%58.79%44.44%55.56%---------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00