๐Ÿ“Š NTN Performance Dashboard

Day-wise Reporting ยท Apr 2026 ยท SM + SML + NBP

๐Ÿ• 01 May 2026, 07:32 PM IST
๐Ÿ“… Date

๐Ÿ”ด Today Live โ€” Friday, 01 May 2026 ยท last updated 01 May 2026, 19:32 IST

๐Ÿ’ฐ
Total Spend Today
โ‚น781,359
of โ‚น969,381 budgeted
๐Ÿ“ฆ
Active Camps
103
with spend > 0
๐ŸŸข
Spend โ‰ฅ 1.5x ROAS
38.0%
โ‚น296,893 / day
๐Ÿ”ด
Spend < 1.0x ROAS
35.2%
โ‚น274,860 on close watch
๐ŸŽฏ Daily Success Rate โ€” spend distribution by ROAS bucket (avg ROAS today: 1.36x)
Below 1.0x
โ‚น274,860 (35.2%)
โ‰ฅ 1.0x
โ‚น506,498 (64.8%)
โ‰ฅ 1.5x
โ‚น296,893 (38.0%)
โ‰ฅ 1.75x
โ‚น205,563 (26.3%)
โ‰ฅ 2.0x
โ‚น118,214 (15.1%)
โ‰ฅ 3.0x
โ‚น25,424 (3.3%)
๐Ÿ’€ DECISION TRIGGERED โ€” โ‰ฅ30% budget spent + ROAS โ‰ค 1x (34 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_conv_rtg_solid_perfume_reel_230426SM Fragrance 01Retargetโ‚น5,000โ‚น7,002140%0.42x
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426SM Fragrance 01Retargetโ‚น5,000โ‚น6,986140%0.69x
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Salesโ‚น20,000โ‚น27,785139%0.93x
ntn_master_adv_web_conv_rtg_crystals_selenite_plate_reel_230426 โ€“ CopySM Fragrance 01Retargetโ‚น5,000โ‚น6,928139%0.30x
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Salesโ‚น15,000โ‚น20,452136%0.46x
ds_adv_web_sales_conv_mix_catalog_040426SM Fragrance 01Salesโ‚น924โ‚น1,127122%๐Ÿ’€ ZERO
ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426SM Fragrance 01Retargetโ‚น1,732โ‚น1,986115%0.80x
ntn_web_sales_crystal_rtg_sleek_crystal_reel_clp_230426 โ€“ Copy 2SM Fragrance 01Retargetโ‚น3,850โ‚น4,337113%0.60x
ntn_adv_web_conv_crystal_peacock_plate_reel_250426SM Fragrance 01Salesโ‚น5,000โ‚น4,978100%0.55x
ntn_tof_web_conv_sales_selenite_reel_260426SM Fragrance 01Salesโ‚น15,000โ‚น14,39296%0.85x
ntn_adv_web_sales_conv_skin_triderma_mix_300326_antSM Fragrance 01Salesโ‚น13,200โ‚น12,30493%0.51x
ntn_adv_web_conv_retarget_hair_xtreme_booster_reel_310326_nSM Fragrance 01Retargetโ‚น2,750โ‚น2,51091%0.71x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 โ€“ CopySM Fragrance 01Salesโ‚น5,500โ‚น4,87589%0.41x
ntn_adv_web_conv_retarget_goat_milk_skin_100326SM Fragrance 01Retargetโ‚น2,887โ‚น2,54488%0.96x
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426SM Fragrance 01Retargetโ‚น4,500โ‚น3,92987%0.78x
ntn_adv_web_loose_conv_crystal_peacock_frame_250426SM Fragrance 01Salesโ‚น20,000โ‚น17,13886%0.86x
ntn_adv_web_conv_rtg_skin_peptides_reel_220426SM Fragrance 01Retargetโ‚น3,000โ‚น2,51684%0.59x
ds_adv1_web_conv_sales_partnership_mix_creative_200326SM Fragrance 01Salesโ‚น4,666โ‚น3,89884%0.90x
ntn_web_rtg_conv_app_offer_reel_260426 โ€“ CopySM Fragrance 01Retargetโ‚น5,000โ‚น4,14883%0.64x
ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R โ€“ Copy 9SM Fragrance 01Retargetโ‚น5,000โ‚น4,05681%0.77x
ntn_adv_web_sales_crystal_peacock_frame_280426SM Fragrance 01Salesโ‚น15,000โ‚น12,04780%0.52x
ntn_adv_web_conv_rtg_pig&hairmist_reel_220426SM Fragrance 01Retargetโ‚น2,750โ‚น2,19980%0.76x
ntn_adv_web_conv_rtg_skin_app_offer_reel_220426SM Fragrance 01Retargetโ‚น5,000โ‚น3,99780%0.71x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 โ€“ CopySM Fragrance 01Retargetโ‚น8,000โ‚น6,38980%0.76x
ntn_web_conv_crystal_richie_rich_reel_270426SM Fragrance 01Salesโ‚น20,000โ‚น15,92980%0.81x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Salesโ‚น15,000โ‚น11,89179%0.58x
ntn_adv_web_Astro_destiny_report_reel_270426_looseSM Fragrance 01Salesโ‚น5,000โ‚น3,96379%0.28x
ntn_adv_web_rtg_Astro_destiny_report_reel_270426_inc180dpSM Fragrance 01Retargetโ‚น5,000โ‚น3,96279%0.85x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Salesโ‚น15,000โ‚น11,72978%0.79x
ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R โ€“ CopySM Fragrance 01Retargetโ‚น16,500โ‚น12,76077%0.59x
ntn_adv_web_jewellery_paras_camp_reel_270426SM Fragrance 01Salesโ‚น5,000โ‚น3,85877%0.96x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R โ€“ Copy 2SM Fragrance 01Salesโ‚น15,000โ‚น11,33476%0.78x
ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 โ€“ CopySM Fragrance 01Retargetโ‚น10,000โ‚น7,44374%0.97x
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426SM Fragrance 01Retargetโ‚น7,500โ‚น5,18769%0.96x
๐ŸŽฏ Prospecting โ€” audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience43โ‚น515,845โ‚น428,95379.4%1.28x
DS6โ‚น54,140โ‚น44,9308.3%1.84x
Loose4โ‚น50,000โ‚น42,5707.9%1.25x
Visitor 180 Day3โ‚น25,000โ‚น20,5743.8%1.62x
NTN | Product: Xtreme Hair (1+)1โ‚น3,850โ‚น3,1130.6%1.37x
๐Ÿ” Retarget โ€” audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget26โ‚น226,840โ‚น161,01266.8%1.35x
NTN | Recent 0-30D12โ‚น54,164โ‚น47,57419.7%1.41x
Visitor 180 Day2โ‚น12,000โ‚น9,3433.9%1.36x
NTN | Product: Xtreme Hair (1+)2โ‚น11,000โ‚น8,3003.4%2.65x
C1_C4 _Meta1โ‚น8,000โ‚น6,3892.6%0.76x
NTN | Repeat Buyers 2+1โ‚น4,500โ‚น3,9291.6%0.78x
NTN | Loyal Buyers 3+1โ‚น2,310โ‚น2,6801.1%4.35x
NTN | Crystal Buyers โ€” 30 to 180 Days1โ‚น1,732โ‚น1,9860.8%0.80x
๐ŸŽจ Best Creatives Today โ€” top 10 ads by ROAS (min โ‚น500 spend)
#Ad NameTypeAccountSpentROAS
1brand_inde_testing_pyramid_range_reel_140426MotionSM Fragrance 01โ‚น62213.21x
2brand_crystal_horse_clock_230426OthersSM Fragrance 01โ‚น8879.30x
3ntn_adv_web_conv_selenite_plate_reel_170326_v1 โ€“ Copy 4MotionSM Fragrance 01โ‚น1,0747.35x
4brand_paras_xtremehairboosterkit_reel_clp_070326 โ€“ CopyParasSM Fragrance 01โ‚น1,2125.97x
5brand_inde_astro_destiny_reel_clp_300426 โ€“ CopyMotionSM Fragrance 01โ‚น6614.87x
6ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad3 โ€“ CopyOthersSM Fragrance 01โ‚น1,0034.65x
7brand_paras_crystal_peacock_frame_reel_clp_240426ParasSM Fragrance 01โ‚น2,7604.18x
8ntn_rtg_seg13_premium_combos_020426_ad2OthersSM Fragrance 01โ‚น2,6564.08x
9brand_paras_xtremehairboosterkit_reel_clp_070326 โ€“ CopyParasSM Fragrance 01โ‚น1,3144.00x
10brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01โ‚น8293.69x
๐Ÿ“ Creative Type Mix โ€” Active = currently active in Meta ยท Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (โ‚น)% of SpendAvg ROAS
Paras190127โ‚น319,19040.8%1.26x
Partnership2520โ‚น61,3867.9%1.89x
Motion184128โ‚น266,02034.0%1.40x
Static2625โ‚น48,0726.2%0.96x
Catalogue1511โ‚น9,8361.3%1.62x
Others23752โ‚น77,1559.9%1.45x
๐Ÿ“ฆ
Orders
โ€”
All portals
๐Ÿ’ฐ
Revenue
โ€”
SM+SML+NBP
๐Ÿ“ข
Ad Spend
โ€”
Meta Ads
๐ŸŽฏ
ROAS
โ€”
๐Ÿ“Š Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975------
Revenue (โ‚น)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573------
Ad Spend (โ‚น)136126584230756232686591810401691204480863127757449763737684268801434754435898299833013816331792636008125608452931010102105276598779113613821377762152772813302031187177
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.181.24

๐Ÿ“ก Meta Ads KPIs โ€” All Portals at a Glance

Select a date above
๐Ÿ“Š Media Metrics
๐Ÿ‘
Impressions
โ€”
SM โ€” SML โ€” NBP โ€”
๐ŸŽฏ
Reach (Unique)
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ”
Frequency
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ’ธ
CPM (โ‚น)
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ“Œ
CPR / 1L Reach (โ‚น)
โ€”
SM โ€” SML โ€” NBP โ€”
๐ŸŽฅ Video & Engagement
โ–ถ๏ธ
Thumbstop %
โ€”
SM โ€” SML โ€” NBP โ€”
โฑ
Hold Rate %
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ“Š
CTR %
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ–ฑ
CPC (โ‚น)
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ”— Funnel Metrics
๐Ÿ–ฑ
Outbound Clicks
โ€”
SM โ€” SML โ€” NBP โ€”
๐ŸŒ
LPV
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ›’
ATC
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ“‰
ATC Rate %
โ€”
SM โ€” SML โ€” NBP โ€”
๐ŸŽฏ
LP CVR %
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ›’ Conversions & Revenue
โœ…
Purchases (Meta)
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ’ฐ
Revenue (Meta โ‚น)
โ€”
SM โ€” SML โ€” NBP โ€”
๐ŸŽฏ
ROAS
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ“ฆ
CPP (โ‚น)
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ’ณ
Ad Spend (โ‚น)
โ€”
SM โ€” SML โ€” NBP โ€”
๐Ÿ“‹ Full KPI Comparison โ€” All Portals
KPI SM SML NBP Total
Select a date to load data
๐Ÿ“ˆ ROAS Trend
๐Ÿ“ฆ Orders by Date
๐Ÿ“ก CPM by Portal
๐Ÿ‘ฅ New vs Returning โ€” with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%------------------------โ€”โ€”
Returning % (Master)36.60%52.58%47.04%52.96%------------------------โ€”โ€”
SM โ€” New60.67%60.67%47.90%52.10%------------------------โ€”โ€”
SM โ€” Returning39.33%39.33%47.82%52.18%------------------------โ€”โ€”
SML โ€” New78.83%78.83%42.15%57.85%------------------------โ€”โ€”
SML โ€” Returning21.17%21.17%45.24%54.76%------------------------โ€”โ€”
NBP โ€” New60.36%41.21%45.90%54.10%------------------------โ€”โ€”
NBP โ€” Returning39.64%58.79%44.44%55.56%------------------------โ€”โ€”
๐ŸŽจ Creative Performance โ€” historical (yesterday)
TypeROASSpend (โ‚น)
Inde1.59xโ‚น689585.00
Paras2.02xโ‚น207587.00
Partnership1.93xโ‚น56668.00
Static2.1xโ‚น7676.00
Catalogue4.52xโ‚น5800.00
Grand Total1.72xโ‚น967315.00
๐Ÿช Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-โ‚น40000-โ‚น40000
LooseLooseโ‚น12500โ‚น43397โ‚น2500โ‚น58397
Purchase ExcludeSale 30--โ‚น18500โ‚น18500
Purchase ExcludeSale 120--โ‚น15500.31โ‚น15500.31
TOF 1Impressions 90 + All Purchasersโ‚น42500โ‚น50000-โ‚น92500
TOF 1All Puchasers-โ‚น56750โ‚น23500โ‚น80250
TOF 1Sale 180-โ‚น50850-โ‚น50850
TOF 1SM Lifetime Audience + Sale 180-โ‚น21000-โ‚น21000
TOF 1Impressions 180 + All Purchasers-โ‚น11400-โ‚น11400
TOF 1Impressions 30 + All Purchasers-โ‚น7500-โ‚น7500
TOF 1Impressions 45 + All Purchasers-โ‚น2500-โ‚น2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasersโ‚น2000โ‚น494500โ‚น13000โ‚น509500
TOF 2Impressions 7 + All Purchasers-โ‚น4500-โ‚น4500
TOF 2Impressions 365 + All Purchasers-โ‚น2500-โ‚น2500
TOF 3Sale 180 + All Purchasers + Visitors 180-โ‚น30000-โ‚น30000
TOF 3Sale 180 + All Purchasers + Impressions 365-โ‚น24000-โ‚น24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Totalโ‚น57000โ‚น838897โ‚น73000.31โ‚น968897.31
๐ŸŽฏ C1-C6 Cohort Pending % โ€” Master file ยท per-portal ยท actuals vs targets (lower is better โ€” edit targets in GHA sheet โ†’ 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-AprTargetvs Target
C1-22%27%5%------------------โ€”โ€”
C2-62%55%60%------------------โ€”โ€”
C3-84%79%74%------------------โ€”โ€”
C4-58%69%68%------------------โ€”โ€”
C5-70%73%73%------------------โ€”โ€”
C6-92%94%94%------------------โ€”โ€”
Total-77%77%75%------------------โ€”โ€”
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-AprTargetvs Target
C1-59%53%44%------------------โ€”โ€”
C2-92%87%86%------------------โ€”โ€”
C3-94%91%90%------------------โ€”โ€”
C4-95%89%89%------------------โ€”โ€”
C5-95%96%95%------------------โ€”โ€”
C6-96%95%88%------------------โ€”โ€”
Total-93%90%88%------------------โ€”โ€”
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-AprTargetvs Target
C1-69%24%7%------------------โ€”โ€”
C2-65%45%36%------------------โ€”โ€”
C3-76%71%66%------------------โ€”โ€”
C4-76%64%52%------------------โ€”โ€”
C5-75%79%78%------------------โ€”โ€”
C6-93%98%97%------------------โ€”โ€”
Total-83%79%75%------------------โ€”โ€”
๐Ÿ›๏ธ Products โ€” SM ยท 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0xโ‚น2000.00
AM PM Eye Care Combo3.17xโ‚น8000.00
AM PM Pigmentation Combo2.82xโ‚น9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79xโ‚น15000.00
Coaster0xโ‚น2500.00
Lip Bright & Lip peel of mask3.96xโ‚น22000.00
Peacock Pyriteรขโ‚ฌโ€œLapis Crystal Clock1.76xโ‚น3500.00
Prem Sutra3.07xโ‚น2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72xโ‚น2500.00
Richie Rich Dual Bead Bracelet0xโ‚น2500.00
Selenite Crystal Recharging Leaf1.92xโ‚น3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65xโ‚น2500.00
Time Reversal Trifecta2.81xโ‚น5000.00
Xtreme Hair Growth Combo1.85xโ‚น5000.00
Astro Destiny-โ‚น-
Lip Bright | Lip Peel Of Mask-โ‚น-
Peacock Pyriteโ€“Lapis Crystal Clock-โ‚น-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-โ‚น-
Grand Total2.108571429xโ‚น86000.00
๐Ÿ›๏ธ Products โ€” SML ยท 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0xโ‚น2000.00
AM PM Eye Care Combo3.17xโ‚น8000.00
AM PM Pigmentation Combo2.82xโ‚น9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79xโ‚น15000.00
Coaster0xโ‚น2500.00
Lip Bright & Lip peel of mask3.96xโ‚น22000.00
Peacock Pyriteรขโ‚ฌโ€œLapis Crystal Clock1.76xโ‚น3500.00
Prem Sutra3.07xโ‚น2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72xโ‚น2500.00
Richie Rich Dual Bead Bracelet0xโ‚น2500.00
Selenite Crystal Recharging Leaf1.92xโ‚น3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65xโ‚น2500.00
Time Reversal Trifecta2.81xโ‚น5000.00
Xtreme Hair Growth Combo1.85xโ‚น5000.00
Astro Destiny-โ‚น-
Lip Bright | Lip Peel Of Mask-โ‚น-
Peacock Pyriteโ€“Lapis Crystal Clock-โ‚น-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-โ‚น-
Grand Total2.108571429xโ‚น86000.00
๐Ÿ›๏ธ Products โ€” NBP ยท 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32xโ‚น20000.00
Koi Fish Karma Chakra Selenite Coaster0.89xโ‚น2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0xโ‚น2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0xโ‚น2000.00
Pyrite Prosperity Flow Hourglass โ€“ Luxe Wood & Brass (6 Inch)1.71xโ‚น4500.00
Sutra Range0xโ‚น2000.00
Time Reversal Booster Kit2.42xโ‚น10000.00
Xtreme Hair Growth Combo2.84xโ‚น30000.00
Ayurvedic Phus Phus Rice Hair Mist-โ‚น-
Glass Skin Pit Glow Roll On Deo-โ‚น-
Offer-โ‚น-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-โ‚น-
Sun Kissed Mousse | Mango Mania | Spf50++-โ‚น-
Time Reversal Trifecta-โ‚น-
Under Eye Goat Milk | Puffy Eyes-โ‚น-
Grand Total1.43xโ‚น72500.00