🔴 Today's Live — Meta Ads

Friday, 01 May 2026 · SM portal · Live data from Meta Marketing API

Last updated: 01 May 2026, 17:10 IST · Open in Sheets ↗

📊 Today ROAS Performance

Total Orders

1,512

Total Revenue

₹1,480,800.51

Ad Spent

₹812,058.78

Total Active budget

₹1,216,323.00

ROAS

1.82

📍 Store Wise Breakdown

StoreOrdersRevenue (₹)Ad Spent (₹) Active Budget (₹)Total Budget (₹)ROAS
NBP 244 ₹217,427.90 ₹82,435.41 ₹137,200.00 ₹137,200.00 2.64
SM 1,037 ₹1,097,995.94 ₹669,689.68 ₹987,198.00 ₹987,198.00 1.64
SML 231 ₹165,376.67 ₹59,933.69 ₹91,925.00 ₹91,925.00 2.76

All-portal view (NBP + SM + SML) · Updated 01 May 2026, 17:10 IST · Refreshes hourly

💰
Total Spend Today
₹669,645
of ₹969,381 budgeted
📦
Active Camps
103
with spend > 0
🟢
Spend ≥ 1.5x ROAS
37.9%
₹253,605 / day
🔴
Spend < 1.0x ROAS
35.5%
₹237,923 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.35x)
Below 1.0x
₹237,923 (35.5%)
≥ 1.0x
₹431,722 (64.5%)
≥ 1.5x
₹253,605 (37.9%)
≥ 1.75x
₹176,193 (26.3%)
≥ 2.0x
₹103,277 (15.4%)
≥ 3.0x
₹18,263 (2.7%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (35 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Sales₹20,000₹24,276121%0.93x
ntn_master_adv_web_conv_rtg_crystals_selenite_plate_reel_230426 – CopySM Fragrance 01Retarget₹5,000₹6,053121%0.34x
ntn_adv_web_conv_rtg_solid_perfume_reel_230426SM Fragrance 01Retarget₹5,000₹6,037121%0.49x
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426SM Fragrance 01Retarget₹5,000₹5,916118%0.81x
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹15,000₹17,378116%0.54x
ds_adv_web_sales_conv_mix_catalog_040426SM Fragrance 01Sales₹924₹949103%💀 ZERO
ntn_web_sales_crystal_rtg_sleek_crystal_reel_clp_230426 – Copy 2SM Fragrance 01Retarget₹3,850₹3,68296%0.71x
ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426SM Fragrance 01Retarget₹1,732₹1,65095%0.96x
ntn_adv_web_conv_crystal_peacock_plate_reel_250426SM Fragrance 01Sales₹5,000₹4,36387%0.62x
ntn_tof_web_conv_sales_selenite_reel_260426SM Fragrance 01Sales₹15,000₹12,40283%0.76x
ntn_adv_web_sales_conv_skin_triderma_mix_300326_antSM Fragrance 01Sales₹13,200₹10,25178%0.47x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 – CopySM Fragrance 01Sales₹5,500₹4,15976%0.48x
ntn_adv_web_conv_retarget_hair_xtreme_booster_reel_310326_nSM Fragrance 01Retarget₹2,750₹2,05475%0.87x
ntn_adv_web_loose_conv_crystal_peacock_frame_250426SM Fragrance 01Sales₹20,000₹14,74574%0.78x
ntn_adv_web_conv_retarget_goat_milk_skin_100326SM Fragrance 01Retarget₹2,887₹2,11473%0.71x
ntn_adv_web_conv_rtg_skin_peptides_reel_220426SM Fragrance 01Retarget₹3,000₹2,16472%0.69x
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426SM Fragrance 01Retarget₹4,500₹3,24072%0.94x
ds_adv1_web_conv_sales_partnership_mix_creative_200326SM Fragrance 01Sales₹4,666₹3,33271%0.71x
ntn_web_rtg_conv_app_offer_reel_260426 – CopySM Fragrance 01Retarget₹5,000₹3,53371%0.76x
ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9SM Fragrance 01Retarget₹5,000₹3,50270%0.67x
ntn_adv_web_conv_rtg_pig&hairmist_reel_220426SM Fragrance 01Retarget₹2,750₹1,92270%0.52x
ntn_adv_retarget_wanda_crystal_multiple_static_260426SM Fragrance 01Retarget₹3,000₹2,09270%0.39x
ntn_web_conv_crystal_richie_rich_reel_270426SM Fragrance 01Sales₹20,000₹13,83369%0.74x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Sales₹15,000₹10,33369%0.48x
ntn_adv_web_rtg_Astro_destiny_report_reel_270426_inc180dpSM Fragrance 01Retarget₹5,000₹3,41568%0.82x
ntn_adv_web_Astro_destiny_report_reel_270426_looseSM Fragrance 01Sales₹5,000₹3,41368%0.33x
ntn_adv_web_sales_crystal_peacock_frame_280426SM Fragrance 01Sales₹15,000₹10,23868%0.61x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹5,45668%0.70x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹15,000₹10,16468%0.91x
ntn_adv_web_conv_sales_skin_ampmcombo_reel_160326_RSM Fragrance 01Sales₹4,410₹2,97968%0.91x
ntn_adv_web_conv_rtg_skin_app_offer_reel_220426SM Fragrance 01Retarget₹5,000₹3,26265%0.87x
ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R – CopySM Fragrance 01Retarget₹16,500₹10,67165%0.62x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹15,000₹9,57264%0.54x
ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 – CopySM Fragrance 01Retarget₹10,000₹6,26063%0.92x
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426SM Fragrance 01Retarget₹7,500₹4,32358%0.98x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience43₹515,845₹369,39779.3%1.27x
DS6₹54,140₹38,6598.3%1.76x
Loose4₹50,000₹36,6667.9%1.18x
Visitor 180 Day3₹25,000₹18,3063.9%1.59x
NTN | Product: Xtreme Hair (1+)1₹3,850₹2,5720.6%1.27x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget26₹226,840₹135,61066.5%1.33x
NTN | Recent 0-30D12₹54,164₹40,91820.1%1.35x
Visitor 180 Day2₹12,000₹8,0654.0%1.51x
NTN | Product: Xtreme Hair (1+)2₹11,000₹6,8693.4%3.20x
C1_C4 _Meta1₹8,000₹5,4562.7%0.70x
NTN | Repeat Buyers 2+1₹4,500₹3,2401.6%0.94x
NTN | Loyal Buyers 3+1₹2,310₹2,2321.1%4.72x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹1,6500.8%0.96x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_crystal_horse_clock_230426OthersSM Fragrance 01₹74811.03x
2ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 4MotionSM Fragrance 01₹9248.04x
3brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,0277.04x
4brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,1184.70x
5ntn_rtg_seg13_premium_combos_020426_ad2OthersSM Fragrance 01₹2,2084.40x
6brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01₹7464.10x
7brand_skin_roll_on_reel_clp_010426 – Copy 2MotionSM Fragrance 01₹8694.10x
8brand_paras_skin_goatmilk_reel_clp_26022026ParasSM Fragrance 01₹1,0823.95x
9brand_paras_crystal_peacock_frame_reel_clp_300426ParasSM Fragrance 01₹6643.79x
10brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹2,4663.77x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras190127₹272,27540.7%1.22x
Partnership2520₹51,4087.7%1.97x
Motion184127₹229,31934.2%1.39x
Static2625₹42,1716.3%0.89x
Catalogue1511₹8,2681.2%1.53x
Others23752₹66,2469.9%1.47x