📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 30 Apr 2026, 05:35 AM IST
📅 Date

🔴 Today Live — Thursday, 30 April 2026 · last updated 30 Apr 2026, 05:35 IST

💰
Total Spend Today
₹81,750
of ₹1,024,731 budgeted
📦
Active Camps
109
with spend > 0
🟢
Spend ≥ 1.5x ROAS
37.8%
₹30,861 / day
🔴
Spend < 1.0x ROAS
54.0%
₹44,157 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.33x)
Below 1.0x
₹44,157 (54.0%)
≥ 1.0x
₹37,592 (46.0%)
≥ 1.5x
₹30,861 (37.8%)
≥ 1.75x
₹25,027 (30.6%)
≥ 2.0x
₹20,637 (25.2%)
≥ 3.0x
₹9,475 (11.6%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (3 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_conv_rgt_crystal_pyrite_rtg_bracelet_mix_310326_R – CopySM Fragrance 01Retarget₹3,500₹1,24636%💀 ZERO
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹15,000₹4,64731%💀 ZERO
ntn_adv_web_conv_rtg_seg13_premium_combos_020426SM Fragrance 01Retarget₹2,310₹70430%💀 ZERO
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience44₹529,145₹45,98181.7%0.92x
Loose5₹60,000₹3,8086.8%1.11x
DS6₹54,140₹3,5506.3%2.41x
Visitor 180 Day5₹37,500₹2,6514.7%2.33x
NTN | Product: Xtreme Hair (1+)1₹3,850₹2940.5%0.00x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget26₹230,140₹15,91362.5%2.17x
NTN | Recent 0-30D14₹70,414₹5,47921.5%2.10x
C1_C4 _Meta1₹8,000₹9453.7%0.54x
Visitor 180 Day2₹12,000₹8733.4%1.15x
NTN | Product: Xtreme Hair (1+)2₹11,000₹7452.9%0.00x
NTN | Loyal Buyers 3+1₹2,310₹7042.8%0.00x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹4982.0%0.00x
NTN | Repeat Buyers 2+1₹4,500₹3031.2%0.00x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 3MotionSM Fragrance 01₹5634.75x
2brand_crystal_selenite_range_static_clp_060426StaticSM Fragrance 01₹7853.85x
3brand_paras_crystal_peacock_frame_reel_clp_240426ParasSM Fragrance 01₹6853.33x
4inde_astro_destiny_reel_220426https://studdmuffyn.com/products/astro-guru?_pos=1MotionSM Fragrance 01₹6773.32x
5tested_richie_sutra_100426OthersSM Fragrance 01₹7893.23x
6ntn_money_magnet_exc180dp_ad3_240426OthersSM Fragrance 01₹1,2803.06x
7brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹2,3012.54x
8paras_crystal_richie_rich_reel_clp_250326 – Copy 2ParasSM Fragrance 01₹1,2722.52x
9brand_paras_skin_goat_milk_reel_080426 – CopyParasSM Fragrance 01₹7112.48x
10ntn_horse_frame_interest_ad1_240426OthersSM Fragrance 01₹6122.11x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras19899₹31,97739.1%1.12x
Partnership2512₹5,0006.1%2.52x
Motion194103₹27,36933.5%1.40x
Static3524₹5,2986.5%1.05x
Catalogue155₹9361.1%2.63x
Others24034₹11,16713.7%1.26x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975-----
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573-----
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.18

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%-----------------------——
Returning % (Master)36.60%52.58%47.04%52.96%-----------------------——
SM — New60.67%60.67%47.90%52.10%-----------------------——
SM — Returning39.33%39.33%47.82%52.18%-----------------------——
SML — New78.83%78.83%42.15%57.85%-----------------------——
SML — Returning21.17%21.17%45.24%54.76%-----------------------——
NBP — New60.36%41.21%45.90%54.10%-----------------------——
NBP — Returning39.64%58.79%44.44%55.56%-----------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00