📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 29 Apr 2026, 02:44 PM IST
📅 Date

🔴 Today Live — Wednesday, 29 April 2026 · last updated 29 Apr 2026, 14:44 IST

💰
Total Spend Today
₹635,431
of ₹1,175,493 budgeted
📦
Active Camps
140
with spend > 0
🟢
Spend ≥ 1.5x ROAS
23.3%
₹148,271 / day
🔴
Spend < 1.0x ROAS
51.2%
₹325,411 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.08x)
Below 1.0x
₹325,411 (51.2%)
≥ 1.0x
₹310,020 (48.8%)
≥ 1.5x
₹148,271 (23.3%)
≥ 1.75x
₹100,249 (15.8%)
≥ 2.0x
₹54,492 (8.6%)
≥ 3.0x
₹9,880 (1.6%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (52 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_230426_R – CopySM Fragrance 01Sales₹3,500₹3,824109%0.34x
ntn_wanda_conv_sales_crystal_pyramid_bracelet_reel_clp_230426SM Fragrance 01Sales₹10,000₹9,85799%0.63x
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426SM Fragrance 01Retarget₹5,000₹4,83597%0.97x
ntn_web_retarget_crystal_coaster_reel_clp_290426SM Fragrance 01Retarget₹3,500₹3,33295%0.68x
ntn_tof_web_conv_sales_selenite_leaf+selenite_reel_230426SM Fragrance 01Sales₹15,000₹12,38883%0.67x
ntn_web_sales_crystal_nazarsutra_reel_clp_250426SM Fragrance 01Sales₹20,000₹15,60078%0.35x
ntn_adv_web_conv_rtg_skin_dirtoff_reel_230426SM Fragrance 01Retarget₹3,000₹2,31677%💀 ZERO
ntn_adv_wanda_conv_sales_jewellery_mix_clp_230426SM Fragrance 01Sales₹3,500₹2,17062%💀 ZERO
ntn_adv_web_Astro_destiny_report_reel_220426SM Fragrance 01Sales₹5,000₹3,06161%0.15x
ntn_adv_web_rtg_Astro_destiny_report_reel_270426_inc180dpSM Fragrance 01Retarget₹5,000₹3,04961%0.69x
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Sales₹20,000₹11,52758%0.46x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 – CopySM Fragrance 01Sales₹5,500₹3,16758%0.30x
ntn_wanda_sales_ugc_reel_clp_290426SM Fragrance 01Sales₹10,000₹5,50755%0.27x
ntn_sales_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426SM Fragrance 01Sales₹10,000₹5,40654%0.40x
ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426SM Fragrance 01Sales₹15,000₹8,07654%0.87x
ntn_adv_web_conv_crystal_peacock_plate_reel_250426SM Fragrance 01Sales₹5,000₹2,68454%0.95x
ntn_web_retarget_conv_new_coasters_230426SM Fragrance 01Retarget₹10,000₹5,35254%0.81x
ntn_wanda_conv_sutra_range_230426SM Fragrance 01Sales₹15,000₹7,95153%0.70x
ntn_adv_web_Astro_destiny_report_reel_270426_ex180dpSM Fragrance 01Sales₹10,000₹5,29053%0.51x
ntn_adv_conv_web_loose_test_camp_2_multiple_mix_190426SM Fragrance 01Sales₹25,011₹13,17653%0.41x
ntn_retarget_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426SM Fragrance 01Retarget₹5,000₹2,59552%0.48x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹4,13852%0.68x
ntn_adv_web_conv_selenite_plate_reel_250426SM Fragrance 01Sales₹15,000₹7,72552%0.49x
ntn_adv_web_conv_rtg_selenite_plate_reel_250426SM Fragrance 01Retarget₹5,000₹2,51050%0.22x
ntn_adv_wanda_conv_jewellery_reel_clp_140426_RSM Fragrance 01Sales₹9,240₹4,61050%0.59x
ntn_adv_web_conv_pyrite_ring_reel_270426SM Fragrance 01Sales₹15,000₹7,40549%0.57x
ntn_adv_web_conv_master_sale_crystal_hourglass_reel_100426_N – Copy 3SM Fragrance 01Sales₹9,800₹4,77749%0.52x
ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 5SM Fragrance 01Retarget₹9,293₹4,50849%0.66x
ntn_adv_master_web_conv_rgt_multiple_mix_080426SM Fragrance 01Retarget₹14,000₹6,75948%0.74x
ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9SM Fragrance 01Retarget₹5,000₹2,40148%0.76x
ntn_adv_web_conv_rtg_skin_app_offer_reel_220426SM Fragrance 01Retarget₹5,000₹2,40048%0.99x
ntn_web_conv_crystal_pyrite_geode_reel_270426SM Fragrance 01Sales₹15,000₹7,19548%0.86x
ntn_adv_web_conv_rtg_hair_allday_phusphus_mist_reel_210426SM Fragrance 01Retarget₹3,300₹1,57948%0.41x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Sales₹15,000₹7,17848%0.52x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_230426SM Fragrance 01Sales₹3,500₹1,66648%0.86x
ntn_adv_web_conv_rtg_crystal_hanuman_panchmukhi_reel_310326_RSM Fragrance 01Retarget₹4,254₹2,01447%1.00x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹15,000₹7,05747%0.71x
ds_adv_web_conv_skin_creatives_231225SM Fragrance 01Sales₹5,880₹2,71746%0.94x
ntn_tof_web_conv_sales_horses_clock_260426 – CopySM Fragrance 01Sales₹20,000₹9,04645%0.91x
ntn_web_conv_crystal_richie_rich_reel_270426SM Fragrance 01Sales₹20,000₹9,01745%0.51x
ntn_adv_web_aarjav_call_video_reel_260426SM Fragrance 01Sales₹15,000₹6,65244%0.57x
ntn_web_conv_crystal_rtg_pyrite_keychain_230426SM Fragrance 01Retarget₹5,000₹2,19944%0.42x
ntn_wanda_conv_sales_crystal_pyramid_bracelet_reel_clp_260426 – CopySM Fragrance 01Sales₹7,500₹3,27544%0.79x
ntn_adv_web_conv_retarget_hair_xtreme_booster_reel_310326_nSM Fragrance 01Retarget₹2,750₹1,19443%💀 ZERO
ntn_adv_web_conv_app_offer_reel_exc30imp_240426SM Fragrance 01Sales₹3,500₹1,47142%💀 ZERO
ntn_adv_web_conv_rtg_solid_perfume_reel_230426SM Fragrance 01Retarget₹5,000₹2,09242%0.50x
ntn_adv_web_conv_retarget_goat_milk_skin_100326SM Fragrance 01Retarget₹2,887₹1,20742%0.46x
ntn_sales_wanda_jewellery_reel_clp_290426SM Fragrance 01Sales₹15,000₹6,25642%0.37x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹15,000₹6,23942%0.66x
ntn_adv_web_sales_conv_nazar_sutra_260426SM Fragrance 01Sales₹15,000₹6,16941%💀 ZERO
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience74₹670,545₹394,19783.1%0.95x
Loose6₹70,011₹38,0068.0%0.90x
DS5₹53,216₹25,5615.4%1.90x
Visitor 180 Day4₹27,500₹14,5803.1%1.21x
NTN | Product: Xtreme Hair (1+)1₹3,850₹1,7380.4%2.47x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget27₹231,640₹101,01462.6%1.28x
NTN | Recent 0-30D17₹83,231₹41,27625.6%1.16x
NTN | Product: Xtreme Hair (1+)2₹11,000₹6,8254.2%1.85x
Visitor 180 Day2₹12,000₹6,1653.8%1.56x
C1_C4 _Meta1₹8,000₹4,1382.6%0.68x
NTN | Repeat Buyers 2+1₹4,500₹1,9261.2%2.44x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_partnership_himanshu_dutta_pyramid_pyrite_bracelet_reel_clp_180326PartnershipSM Fragrance 01₹1,1127.30x
2brand_inde_selenite_plates_range_reel_clp_270426MotionSM Fragrance 01₹5114.66x
3ntn_horse_frame_interest_ad1_240426OthersSM Fragrance 01₹1,6014.36x
4brand__paras_skin_pitglow_reel_clp_25022026 – CopyParasSM Fragrance 01₹1,4493.86x
5ntn_rtg_seg12_routine_upgrade_020426_ad4OthersSM Fragrance 01₹1,3033.60x
6brand_inde_selenite_plates_range_reel_clp_270426MotionSM Fragrance 01₹1,2113.44x
7ntn_pyrite_bracelet_c5_ad03_060426OthersSM Fragrance 01₹2,0353.41x
8ntn_web_conv_skin_app_offer_reel_290326_ant_ad1MotionSM Fragrance 01₹2,6223.36x
9brand_skin_roll_on_reel_clp_010426 – Copy 2MotionSM Fragrance 01₹1,2503.35x
10brand_paras_xtremehairboosterkit_reel_clp_070326ParasSM Fragrance 01₹1,4233.16x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras215163₹249,83439.3%1.13x
Partnership2722₹51,9448.2%1.55x
Motion184149₹219,64634.6%0.90x
Static4745₹47,0897.4%0.74x
Catalogue76₹4,7050.7%1.22x
Others25061₹62,2119.8%1.35x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----
Ad Spend (₹)1361265842307562326865918104016912044808631277574497637376842688014347544358982998330138163317926360081256084529310101021052765987791136138213777621527728
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.17

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------——
Returning % (Master)36.60%52.58%47.04%52.96%----------------------——
SM — New60.67%60.67%47.90%52.10%----------------------——
SM — Returning39.33%39.33%47.82%52.18%----------------------——
SML — New78.83%78.83%42.15%57.85%----------------------——
SML — Returning21.17%21.17%45.24%54.76%----------------------——
NBP — New60.36%41.21%45.90%54.10%----------------------——
NBP — Returning39.64%58.79%44.44%55.56%----------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00