📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 30 Apr 2026, 05:13 PM IST
📅 Date

🔴 Today Live — Thursday, 30 April 2026 · last updated 30 Apr 2026, 17:14 IST

💰
Total Spend Today
₹658,356
of ₹1,024,731 budgeted
📦
Active Camps
109
with spend > 0
🟢
Spend ≥ 1.5x ROAS
32.1%
₹211,223 / day
🔴
Spend < 1.0x ROAS
44.8%
₹295,073 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.21x)
Below 1.0x
₹295,073 (44.8%)
≥ 1.0x
₹363,282 (55.2%)
≥ 1.5x
₹211,223 (32.1%)
≥ 1.75x
₹138,065 (21.0%)
≥ 2.0x
₹71,439 (10.9%)
≥ 3.0x
₹14,989 (2.3%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (45 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_conv_rgt_crystal_pyrite_rtg_bracelet_mix_310326_R – CopySM Fragrance 01Retarget₹3,500₹4,825138%0.33x
ntn_web_sale_conv_app_offer_reel_230426SM Fragrance 01Sales₹15,000₹20,341136%0.11x
ntn_master_adv_web_conv_rtg_crystals_selenite_plate_reel_230426 – CopySM Fragrance 01Retarget₹5,000₹6,665133%0.84x
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426SM Fragrance 01Retarget₹5,000₹5,994120%0.50x
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Sales₹20,000₹23,869119%0.75x
ntn_adv_web_conv_rtg_solid_perfume_reel_230426SM Fragrance 01Retarget₹5,000₹5,786116%0.38x
ntn_adv_web_conv_rtg_seg13_premium_combos_020426SM Fragrance 01Retarget₹2,310₹2,667115%0.36x
ntn_adv_web_sales_conv_crystal_bracelet_100426SM Fragrance 01Sales₹5,635₹6,445114%0.94x
ntn_web_retarget_crystal_coaster_reel_clp_290426SM Fragrance 01Retarget₹3,500₹3,965113%0.23x
ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426SM Fragrance 01Retarget₹1,732₹1,962113%0.37x
ntn_adv_web_conv_sales_neutra_charbigone_reel_090326SM Fragrance 01Sales₹2,940₹3,080105%0.64x
ntn_adv_web_sales_conv_nazar_sutra_260426SM Fragrance 01Sales₹15,000₹15,479103%0.56x
ntn_tof_web_conv_sales_selenite_reel_260426SM Fragrance 01Sales₹15,000₹12,36982%0.90x
ntn_adv_web_sales_conv_skin_triderma_mix_300326_antSM Fragrance 01Sales₹13,200₹10,25278%0.10x
ntn_wanda_retarget_astro_destiny_reel_clp_300426 – CopySM Fragrance 01Retarget₹5,000₹3,71474%0.94x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 – CopySM Fragrance 01Sales₹5,500₹4,05374%0.80x
ntn_web_retarget_conv_new_coasters_230426SM Fragrance 01Retarget₹10,000₹6,63966%1.00x
ntn_adv_web_conv_retarget_hair_xtreme_booster_reel_310326_nSM Fragrance 01Retarget₹2,750₹1,82366%0.55x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹5,24366%0.50x
ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426SM Fragrance 01Sales₹20,000₹13,09665%0.30x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Sales₹15,000₹9,77465%0.35x
ntn_adv_web_conv_rtg_pig&hairmist_reel_220426SM Fragrance 01Retarget₹2,750₹1,74964%0.49x
ntn_adv_web_conv_rtg_skin_peptides_reel_220426SM Fragrance 01Retarget₹3,000₹1,89063%💀 ZERO
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426SM Fragrance 01Retarget₹7,500₹4,67262%0.81x
ntn_adv_web_rtg_conv_crystal_peacock_frame_270426SM Fragrance 01Retarget₹4,000₹2,49162%0.42x
ntn_adv_web_conv_sales_selenite_plate_reel_250426SM Fragrance 01Sales₹10,000₹6,21562%0.94x
ntn_adv_web_conv_neutra_charbigone_mix_300326_antSM Fragrance 01Sales₹8,000₹4,96762%0.95x
ntn_web_conv_crystal_richie_rich_reel_260426_ex30imp – CopySM Fragrance 01Sales₹3,300₹2,03762%0.25x
ntn_adv_web_aarjav_call_video_reel_260426SM Fragrance 01Sales₹15,000₹9,23562%0.91x
ntn_adv_web_conv_loose_skin_ampmcombo_300426SM Fragrance 01Sales₹10,000₹6,06861%0.09x
ntn_adv_web_jewellery_paras_test_camp_reel_190426SM Fragrance 01Sales₹4,400₹2,64860%0.49x
ds_tof_master_partnership_web_conv_bracelet_creative_130326SM Fragrance 01Sales₹18,170₹10,93460%0.98x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹15,000₹8,90859%0.67x
ntn_adv_web_Astro_destiny_report_reel_270426_looseSM Fragrance 01Sales₹5,000₹2,95659%0.63x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹15,000₹8,78259%0.96x
ntn_adv_web_Astro_destiny_report_reel_270426_ex180dpSM Fragrance 01Sales₹10,000₹5,77158%0.47x
ntn_tof_web_conv_crystal_money_magnet_exc180dp_240426SM Fragrance 01Sales₹15,000₹8,55157%0.65x
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426SM Fragrance 01Retarget₹4,500₹2,55957%0.57x
ds_tof_web_conv_skin_reel_090426SM Fragrance 01Sales₹16,500₹9,27356%0.98x
ntn_adv_web_rtg_conv_app_offer_reel_220426 – CopySM Fragrance 01Retarget₹5,500₹3,05756%0.42x
ntn_adv_web_jewellery_camp_reel_260426SM Fragrance 01Sales₹16,500₹9,05955%0.35x
ntn_adv_web_jewellery_paras_camp_reel_270426SM Fragrance 01Sales₹5,000₹2,62252%0.61x
ntn_adv_web_conv_retarget_skin_roll_on_reel_020426_RSM Fragrance 01Retarget₹2,750₹1,43852%0.39x
ntn_adv_web_conv_rgt_skin_time_reversal_reel_310326 – Copy 3SM Fragrance 01Retarget₹7,273₹3,74251%0.62x
ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426SM Fragrance 01Sales₹15,000₹7,38649%0.92x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience44₹529,145₹362,14278.4%1.09x
Loose5₹60,000₹41,3038.9%1.35x
DS6₹54,140₹32,8227.1%1.26x
Visitor 180 Day5₹37,500₹23,5265.1%1.06x
NTN | Product: Xtreme Hair (1+)1₹3,850₹2,4110.5%1.25x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget26₹230,140₹126,04064.3%1.48x
NTN | Recent 0-30D14₹70,414₹44,36222.6%1.40x
Visitor 180 Day2₹12,000₹7,3353.7%1.87x
NTN | Product: Xtreme Hair (1+)2₹11,000₹5,9783.0%1.48x
C1_C4 _Meta1₹8,000₹5,2432.7%0.50x
NTN | Loyal Buyers 3+1₹2,310₹2,6671.4%0.36x
NTN | Repeat Buyers 2+1₹4,500₹2,5591.3%0.57x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹1,9621.0%0.37x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_paras_app_reel_clp_210426ParasSM Fragrance 01₹5638.32x
2brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01₹6356.33x
3ntn_web_conv_skin_24k_gold_serum_reel_290326_ant_ad2 – CopyMotionSM Fragrance 01₹8455.91x
4brand_inde_astro_destiny_reel_clp_300426MotionSM Fragrance 01₹1,5445.00x
5brand_crystal_hanuman_panchmukhi_reel_210326MotionSM Fragrance 01₹2,2634.91x
6Retarget_NTN198_Under Eye Goat Milk_paras_st1_180dp – Copy 2ParasSM Fragrance 01₹7464.53x
7brand_crystal_peacock_frame_static_260426StaticSM Fragrance 01₹5504.47x
8ntn_web_conv_skin_24k_gold_serum_reel_290326_ant_ad2MotionSM Fragrance 01₹1,1073.94x
9ntn_web_conv_skin_app_offer_reel_290326_ant_ad1MotionSM Fragrance 01₹2,2423.79x
10brand_paras_hair_reel_clp_140326ParasSM Fragrance 01₹1,8743.67x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras198131₹247,87237.7%1.23x
Partnership2518₹46,2887.0%1.47x
Motion194132₹238,82236.3%1.25x
Static3527₹52,9958.0%1.04x
Catalogue159₹7,5821.2%1.39x
Others24043₹64,7959.8%0.82x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975-----
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573-----
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.18

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%-----------------------——
Returning % (Master)36.60%52.58%47.04%52.96%-----------------------——
SM — New60.67%60.67%47.90%52.10%-----------------------——
SM — Returning39.33%39.33%47.82%52.18%-----------------------——
SML — New78.83%78.83%42.15%57.85%-----------------------——
SML — Returning21.17%21.17%45.24%54.76%-----------------------——
NBP — New60.36%41.21%45.90%54.10%-----------------------——
NBP — Returning39.64%58.79%44.44%55.56%-----------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00