📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 07 May 2026, 08:09 AM IST
📅 Date

🔴 Today Live — Thursday, 07 May 2026 · last updated 07 May 2026, 08:11 IST

💰
Total Spend Today
₹147,516
of ₹1,201,686 budgeted
📦
Active Camps
133
with spend > 0
🟢
Spend ≥ 1.5x ROAS
24.6%
₹36,234 / day
🔴
Spend < 1.0x ROAS
52.6%
₹77,522 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.04x)
Below 1.0x
₹77,522 (52.6%)
≥ 1.0x
₹69,994 (47.4%)
≥ 1.5x
₹36,234 (24.6%)
≥ 1.75x
₹28,347 (19.2%)
≥ 2.0x
₹24,007 (16.3%)
≥ 3.0x
₹5,662 (3.8%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (0 camps)
CampaignAccountType BudgetSpent% SpentROAS
✅ No camps currently triggering the close decision rule.
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience70₹779,611₹98,45289.6%0.96x
DS4₹31,904₹4,7134.3%1.81x
Loose3₹37,000₹4,1763.8%1.89x
Visitor 180 Day2₹20,000₹2,5092.3%1.19x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget30₹230,578₹25,24967.0%1.31x
NTN | Recent 0-30D13₹56,891₹6,93918.4%0.60x
Visitor 180 Day5₹24,000₹2,5206.7%0.22x
NTN | Product: Xtreme Hair (1+)2₹10,500₹1,2143.2%0.00x
NTN | Repeat Buyers 2+1₹4,500₹7341.9%1.13x
NTN | Loyal Buyers 3+2₹4,970₹6231.7%1.38x
NTN | Crystal Buyers — 30 to 180 Days1₹1,732₹3821.0%0.00x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_paras_richierich_bracelet_reel_clp_050326 – CopyParasSM Fragrance 01₹5995.72x
2ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 3MotionSM Fragrance 01₹9335.40x
3ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad4OthersSM Fragrance 01₹1,2313.51x
4paras_ampm_combo_reel_040526ParasSM Fragrance 01₹7963.32x
5paras_crystal_anxiety_free_combo_reel_210326_ant_ad2ParasSM Fragrance 01₹1,2343.31x
6brand_paras_skin_goat_milk_reel_080426 – CopyParasSM Fragrance 01₹1,2283.26x
7brand__paras_skin_pitglow_reel_clp_25022026 – CopyParasSM Fragrance 01₹7733.26x
8brand_paras_am_pm_skin_reel_clp_090426ParasSM Fragrance 01₹8912.91x
9brand_paras_skin_24k_gold_serum_reel_clp_050526ParasSM Fragrance 01₹2,8932.76x
10partnership_ampm_combo_reel_040526 – Copy 3PartnershipSM Fragrance 01₹6732.63x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras275215₹85,56857.8%1.07x
Partnership7161₹13,3109.0%1.09x
Motion161106₹31,56321.3%1.04x
Static2823₹4,4333.0%1.05x
Catalogue149₹1,1840.8%0.00x
Others22936₹11,9068.0%0.91x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📈
3-Day Rolling ROAS
1.19x
All portals · ₹4,235,693 on 3d
📊
7-Day Rolling ROAS
1.33x
All portals · ₹8,647,733 on 7d
⏳
Long-running Camps (Age > 7d)
79
Total daily budget: ₹753,075
💸
Long-runner Spend Today
₹609,657
40 below 1.0x today
⏳ Long-Running Campaigns (Age > 7 days) · 79 camps · ₹753,075 daily budget · ₹609,657 spent today · blended Today ROAS 1.29x · 7D ROAS 1.53x · 56 (70.9%) below 1.5x today
Portal Account Campaign Age Budget Today Spend Today ROAS 7D ROAS
SMSM Fragrance 01ds_bof_bof_web_conv_retarget_roas2.1_mix_allcategory_04042632d₹56,925₹17,8481.92x1.66x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_peacock_frame_26042610d₹45,000₹30,1480.64x1.32x
SMLSML CL 07ntn_adv_web_conv_sales_skin_lip_reel_020226294d₹26,500₹23,9102.32x2.58x
SMSM Fragrance 01ntn_master_dv_web_rtg_conv_multiple_reel_06042630d₹25,300₹30,2071.93x1.47x
SMSM Fragrance 01ntn_web_conv_crystal_richie_rich_reel_26042610d₹25,000₹20,0761.31x1.31x
SMLSML CL 06ntn_adv_web_conv_sale_hair_all_day_phus_phus_reel_25012026607d₹21,974₹20,9962.24x2.66x
SMSM Fragrance 01ntn_adv_sale_wanda_conv_crystal_horseclock_reel_23042613d₹20,000₹14,8240.75x1.06x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_peacock_frame_24042612d₹20,000₹16,6341.17x1.15x
SMSM Fragrance 01ntn_tof_web_conv_sales_horses_clock_260426 – Copy10d₹20,000₹15,1990.98x1.22x
SMSM Fragrance 01ds/ntn_adv_web_master_conv_crystal_peacock_frame_070426_R – Copy29d₹17,640₹14,2901.15x1.29x
SMSM Fragrance 01ds/ntn_master_adv_web_conv_crystals_selenite_plate_reel_23032634d₹17,500₹14,1931.19x1.66x
SMSM Fragrance 01ds_tof_web_conv_skin_reel_09042627d₹16,500₹18,5771.78x1.66x
SMSM Fragrance 01ntn_adv_web_jewellery_camp_reel_26042610d₹16,500₹12,9060.72x1.01x
NBPNBP Hair/Perfumentn_adv_web_retarget_hair_xtremehair_mix_03032664d₹16,000₹18,0222.30x2.01x
NBPNBP Skinmad1_trifecta_cp_test33d₹16,000₹15,8252.25x1.81x
SMSM Fragrance 01ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_2704269d₹15,000₹5,0470.17x0.93x
SMSM Fragrance 01ntn_tof_web_conv_crystal_money_magnet_exc180dp_24042612d₹15,000₹9,5401.04x1.08x
SMSM Fragrance 01ntn_tof_web_conv_sales_selenite_reel_26042610d₹15,000₹11,0760.51x1.14x
SMSM Fragrance 01ntn_web_conv_crystal_pyrite_geode_reel_2704269d₹15,000₹10,2170.66x1.01x
SMSM Fragrance 01ntn_web_loose_conv_new_coasters_23042613d₹15,000₹12,5510.93x1.53x
SMSM Fragrance 01ntn_adv_master_web_conv_rgt_multiple_mix_08042628d₹14,000₹11,1381.12x0.94x
SMSM Fragrance 01ntn_adv_web_conv_rgt_multiple_mix_080426 – Copy28d₹13,200₹14,6971.65x1.84x
SMSM Fragrance 01ntn_adv_web_loose_conv_crystal_peacock_frame_25042611d₹12,000₹9,2761.16x1.28x
SMSM Fragrance 01ds_bof_bof_web_conv_retarget_mix_catalog_04042632d₹10,395₹8,5800.82x1.74x
SMSM Fragrance 01ntn_adv_web_conv_sales_selenite_plate_reel_25042611d₹10,000₹8,6730.98x1.33x
SMSM Fragrance 01ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R – Copy36d₹9,900₹10,9481.09x0.96x
SMSM Fragrance 01ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 536d₹9,293₹7,3610.98x1.54x
SMLSML Hairntn_adv_web_conv_sale_skin_am_pm_combo_reel_131025205d₹9,200₹9,3682.32x2.21x
SMSM Fragrance 01ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 29d₹9,000₹9,4190.75x1.31x
SMSM Fragrance 01ntn_adv_web_sales_crystal_peacock_frame_2804268d₹9,000₹7,0731.23x1.17x
SMSM Fragrance 01ntn_tof_web_conv_sales_pyrite_bracelet_26042610d₹9,000₹3,4800.23x0.86x
SMSM Fragrance 01ntn_web_sale_conv_app_offer_reel_23042613d₹9,000₹2,7910.00x0.40x
SMSM Fragrance 01ds_tof_cbo_web_conv_skin_reel_09042627d₹8,000₹6,4841.18x1.51x
SMSM Fragrance 01ntn_adv_web_rtg_conv_crystal_peacock_frame_260426_180dp10d₹7,000₹5,3540.44x1.28x
SMLSML Skinntn_web_conv_rgt_skin_am_pm_reel_090326 – Copy58d₹6,900₹6,0211.55x2.42x
SMLSML Skinntn_adv_web_conv_rgt_skin_time_reversal_combo_310326_R36d₹6,612₹5,4181.57x2.70x
SMSM Fragrance 01ntn_master_adv_web_conv_crystal_7_horses_mix_110426_R35d₹6,000₹6,4351.79x1.22x
SMSM Fragrance 01ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 – Copy29d₹6,000₹6,3300.29x1.14x
NBPNBP Skinntn_adv_web_conv_sale_skin_mix_reel_26042610d₹5,940₹4,3310.77x2.41x
SMSM Fragrance 01ds_adv_web_conv_skin_creatives_23122533d₹5,880₹6,6361.67x1.56x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_bracelet_10042626d₹5,635₹4,6130.92x1.44x
SMSM Fragrance 01ntn_adv_web_conv_rgt_hair_xtremehair_booster_kit_reel_21042615d₹5,500₹4,1010.72x1.22x
SMSM Fragrance 01ntn_web_retarget_crystal_richie_sutra_reel_clp_25042611d₹5,500₹3,9830.00x0.43x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_growth_combo_reel_clp_21042615d₹5,500₹3,2281.37x1.75x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_phusphus_reel_clp_21042615d₹5,500₹4,1331.59x1.65x
SMSM Fragrance 01ntn_adv_web_conv_sales_mix_skin_pitglow_creatives_31032634d₹5,336₹5,7722.01x2.27x
SMSM Fragrance 01ntn_adv_web_Astro_destiny_report_reel_22042614d₹5,000₹6,7102.06x1.62x
SMSM Fragrance 01ntn_adv_web_jewellery_paras_camp_reel_2704269d₹5,000₹5,3821.62x1.00x
SMSM Fragrance 01ntn_adv_web_rtg_Astro_destiny_report_reel_280426 – Copy8d₹5,000₹3,9171.01x1.60x
SMSM Fragrance 01ntn_adv_web_sales_conv_skin_triderma_mix_300326_ant36d₹5,000₹5,7290.93x0.90x

Showing top 50 by daily budget · per the same-day kill protocol, anything below 1.5x today (Day 7+) is a kill candidate.

📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975------------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573------------
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203-------
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.18-------

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%------------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%------------------------------——
SM — New60.67%60.67%47.90%52.10%------------------------------——
SM — Returning39.33%39.33%47.82%52.18%------------------------------——
SML — New78.83%78.83%42.15%57.85%------------------------------——
SML — Returning21.17%21.17%45.24%54.76%------------------------------——
NBP — New60.36%41.21%45.90%54.10%------------------------------——
NBP — Returning39.64%58.79%44.44%55.56%------------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-MayTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-MayTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-MayTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00