📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 09 May 2026, 05:35 AM IST
📅 Date

🔴 Today Live — Saturday, 09 May 2026 · last updated 09 May 2026, 05:36 IST

💰
Total Spend Today
₹162,062
of ₹1,556,452 budgeted
📦
Active Camps
182
with spend > 0
🟢
Spend ≥ 1.5x ROAS
19.7%
₹31,894 / day
🔴
Spend < 1.0x ROAS
64.1%
₹103,907 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 0.94x)
Below 1.0x
₹103,907 (64.1%)
≥ 1.0x
₹58,154 (35.9%)
≥ 1.5x
₹31,894 (19.7%)
≥ 1.75x
₹27,747 (17.1%)
≥ 2.0x
₹23,631 (14.6%)
≥ 3.0x
₹12,069 (7.4%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (8 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_wanda_sales_peacock_frame_reel_clp_050526SM Fragrance 01Sales₹2,450₹3,481142%💀 ZERO
ntn_wanda_sales_selenite_coaster_static_060526SM Fragrance 01Sales₹2,450₹1,89777%💀 ZERO
ntn_wanda_sales_xtreme_hair_growth_combo_reel_clp_060526SM Fragrance 01Sales₹2,450₹1,49261%💀 ZERO
ntn_web_retarget_ai_bot_destiny_reel_clp_030526SM Fragrance 01Retarget₹3,500₹1,92955%💀 ZERO
ntn_wanda_retarget_astro_destiny_reel_clp_300426 – CopySM Fragrance 01Retarget₹5,000₹2,21944%💀 ZERO
ntn_web_conv_crystal_sales_selenite_leaf_reel_280426SM Fragrance 01Sales₹7,500₹2,63435%💀 ZERO
ntn_adv_web_conv_rgt_skin_24k_gold_serum_reel_290326_antSM Fragrance 01Retarget₹3,300₹1,13534%💀 ZERO
ntn_wanda_loose_triderma_reel_clp_090526SM Fragrance 01Sales₹7,000₹2,23632%0.30x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience101₹1,038,701₹108,72190.4%0.83x
Loose7₹82,000₹9,1937.6%2.28x
DS4₹31,904₹2,1641.8%2.29x
Visitor 180 Day1₹5,000₹2500.2%0.00x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget36₹254,853₹19,92047.7%1.20x
NTN | Recent 0-30D21₹98,908₹16,81240.3%0.42x
Visitor 180 Day5₹21,250₹2,4625.9%1.05x
NTN | Product: Xtreme Hair (1+)3₹13,500₹1,7744.3%1.69x
NTN | Loyal Buyers 3+2₹4,970₹3880.9%0.00x
NTN | Repeat Buyers 2+1₹4,500₹2980.7%0.00x
NTN | Crystal Buyers — 30 to 180 Days1₹866₹750.2%0.00x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_inde_astro_destiny_reel_clp_300426 – CopyMotionSM Fragrance 01₹61415.34x
2brand_paras_skin_24k_gold_serum_reel_clp_090426ParasSM Fragrance 01₹5134.84x
3brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426PartnershipSM Fragrance 01₹5594.61x
4brand_inde_lotus_coaster_reel_clp_230426MotionSM Fragrance 01₹1,0774.16x
5brand_inde_testing_peacock_selenite_plate_reel_clp_140426MotionSM Fragrance 01₹1,6173.98x
6brand_paras_skin_peptides_reel_080526ParasSM Fragrance 01₹5043.89x
7brand_crystal_sleek_bracelet_reel_040426 – CopyMotionSM Fragrance 01₹5193.86x
8paras_phus_phus_reel_040526ParasSM Fragrance 01₹8683.36x
9paras_crystal_pyrite_geode_reel_230326_ant_ad3ParasSM Fragrance 01₹1,1603.08x
10paras_crystal_richie_rich_reel_clp_250326 – Copy 2ParasSM Fragrance 01₹1,5042.67x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras345228₹85,29452.6%0.98x
Partnership10059₹13,9408.6%0.66x
Motion235129₹46,88228.9%0.91x
Static3024₹5,0233.1%1.20x
Catalogue146₹8600.5%0.96x
Others23531₹10,2736.3%0.75x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📈
3-Day Rolling ROAS
1.24x
All portals · ₹4,504,591 on 3d
📊
7-Day Rolling ROAS
1.27x
All portals · ₹9,273,773 on 7d
⏳
Long-running Camps (Age > 7d)
71
Total daily budget: ₹691,883
💸
Long-runner Spend Today
₹681,788
31 below 1.0x today
⏳ Long-Running Campaigns (Age > 7 days) · 71 camps · ₹691,883 daily budget · ₹681,788 spent today · blended Today ROAS 1.14x · 7D ROAS 1.37x · 53 (74.6%) below 1.5x today
Portal Account Campaign Age Budget Today Spend Today ROAS 7D ROAS
SMSM Fragrance 01ds_bof_bof_web_conv_retarget_roas2.1_mix_allcategory_04042634d₹56,925₹30,9091.97x1.85x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_peacock_frame_26042612d₹45,000₹60,4491.12x1.23x
SMSM Fragrance 01ntn_master_dv_web_rtg_conv_multiple_reel_06042632d₹25,300₹24,9471.48x1.47x
SMSM Fragrance 01ntn_web_conv_crystal_richie_rich_reel_26042612d₹25,000₹25,4471.46x1.28x
SMSM Fragrance 01ntn_adv_sale_wanda_conv_crystal_horseclock_reel_23042615d₹20,000₹21,8371.33x1.04x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_peacock_frame_24042614d₹20,000₹21,5010.92x1.00x
SMSM Fragrance 01ntn_tof_web_conv_sales_horses_clock_260426 – Copy12d₹20,000₹22,3581.07x1.13x
SMSM Fragrance 01ds/ntn_adv_web_master_conv_crystal_peacock_frame_070426_R – Copy31d₹17,640₹20,0880.83x1.23x
SMSM Fragrance 01ds/ntn_master_adv_web_conv_crystals_selenite_plate_reel_23032636d₹17,500₹16,1920.92x1.45x
SMSM Fragrance 01ds_tof_web_conv_skin_reel_09042629d₹16,500₹15,7351.85x1.79x
SMSM Fragrance 01ntn_adv_web_jewellery_camp_reel_26042612d₹16,500₹17,5991.30x1.03x
NBPNBP Hair/Perfumentn_adv_web_retarget_hair_xtremehair_mix_03032666d₹16,000₹15,2701.92x2.41x
NBPNBP Skinmad1_trifecta_cp_test35d₹16,000₹16,1150.73x1.86x
SMSM Fragrance 01ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_27042611d₹15,000₹13,2230.00x0.65x
SMSM Fragrance 01ntn_tof_web_conv_crystal_money_magnet_exc180dp_24042614d₹15,000₹6,8700.08x0.94x
SMSM Fragrance 01ntn_tof_web_conv_sales_selenite_reel_26042612d₹15,000₹6,7620.36x1.10x
SMSM Fragrance 01ntn_web_conv_crystal_pyrite_geode_reel_27042611d₹15,000₹16,0920.91x0.91x
SMSM Fragrance 01ntn_web_loose_conv_new_coasters_23042615d₹15,000₹16,5130.61x1.47x
SMSM Fragrance 01ntn_adv_master_web_conv_rgt_multiple_mix_08042630d₹14,000₹15,2531.01x1.01x
SMSM Fragrance 01ntn_adv_web_conv_rgt_multiple_mix_080426 – Copy30d₹13,200₹12,3851.50x1.87x
SMSM Fragrance 01ntn_adv_web_loose_conv_crystal_peacock_frame_25042613d₹12,000₹13,4581.13x1.30x
SMSM Fragrance 01ds_bof_bof_web_conv_retarget_mix_catalog_04042634d₹10,395₹11,4161.11x1.71x
SMSM Fragrance 01ntn_adv_wanda_sales_conv_crystal_peacock_frame_3004268d₹10,000₹9,6451.73x1.17x
SMSM Fragrance 01ntn_adv_web_conv_sales_selenite_plate_reel_25042613d₹10,000₹10,4051.66x1.48x
SMSM Fragrance 01ntn_wanda_loose_astro_destiny_reel_clp_3004268d₹10,000₹9,5990.77x1.59x
SMSM SKINntn_adv_wanda_conv_crystal_peacock_frame_sales_reel_21042617d₹10,000₹14,3241.21x1.55x
SMSM Fragrance 01ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R – Copy38d₹9,900₹9,4051.54x1.39x
SMSM Fragrance 01ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 538d₹9,293₹10,2171.30x1.62x
SMSM Fragrance 01ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 211d₹9,000₹8,2591.53x1.51x
SMSM Fragrance 01ntn_adv_web_sales_crystal_peacock_frame_28042610d₹9,000₹6,7880.38x1.10x
SMSM Fragrance 01ntn_tof_web_conv_sales_pyrite_bracelet_26042612d₹9,000₹9,2450.66x0.93x
SMSM Fragrance 01ntn_web_sale_conv_app_offer_reel_23042615d₹9,000₹10,9310.08x0.61x
SMSM Fragrance 01ds_tof_cbo_web_conv_skin_reel_09042629d₹8,000₹8,7720.37x1.13x
SMSM Fragrance 01ntn_adv_web_rtg_conv_crystal_peacock_frame_260426_180dp12d₹7,000₹7,6560.88x1.11x
SMSM Fragrance 01ntn_master_adv_web_conv_crystal_7_horses_mix_110426_R37d₹6,000₹5,7992.41x1.60x
SMSM Fragrance 01ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 – Copy31d₹6,000₹5,5501.34x1.27x
NBPNBP Skinntn_adv_web_conv_sale_skin_mix_reel_26042612d₹5,940₹5,3480.67x2.06x
SMSM Fragrance 01ds_adv_web_conv_skin_creatives_23122535d₹5,880₹4,7620.56x1.34x
SMSM Fragrance 01ntn_adv_web_sales_conv_crystal_bracelet_10042628d₹5,635₹6,7640.92x1.17x
SMSM Fragrance 01ntn_adv_web_conv_rgt_hair_xtremehair_booster_kit_reel_21042617d₹5,500₹6,0991.02x0.92x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_growth_combo_reel_clp_21042617d₹5,500₹6,3140.91x1.53x
NBPNBP Hair/Perfumetesting_ntn_web_sale_hair_phusphus_reel_clp_21042617d₹5,500₹6,1270.51x1.75x
SMSM Fragrance 01ntn_adv_web_conv_sales_mix_skin_pitglow_creatives_31032636d₹5,336₹5,2332.54x2.38x
SMSM Fragrance 01ntn_adv_web_Astro_destiny_report_reel_22042616d₹5,000₹4,0920.72x1.47x
SMSM Fragrance 01ntn_adv_web_rtg_Astro_destiny_report_reel_280426 – Copy10d₹5,000₹5,7041.29x1.55x
SMSM Fragrance 01ntn_adv_web_sales_conv_skin_triderma_mix_300326_ant38d₹5,000₹4,3201.32x1.18x
SMSM Fragrance 01ntn_wanda_inc180dp_astro_destiny_reel_clp_3004268d₹5,000₹4,0930.52x1.36x
SMSM Fragrance 01ntn_adv_web_conv_rtg_seg12_routine_upgrade_02042636d₹4,500₹4,2311.69x1.13x
NBPNBP Hair/Perfumetesting_ntn_web_retarget_hair_boosterkit_reel_clp_21042617d₹4,400₹4,4541.03x1.59x
NBPNBP Skintesting_ntn_web_retarget_ampm_boosterkit_reel_clp_21042617d₹4,320₹4,2260.54x1.74x

Showing top 50 by daily budget · per the same-day kill protocol, anything below 1.5x today (Day 7+) is a kill candidate.

📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May7-May8-May
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975--------------
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573--------------
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382137776215277281330203118717711955361099576107121811802251418163124898214869031768706
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.171.181.241.301.231.351.321.271.361.241.15

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May7-May8-May7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%--------------------------------——
Returning % (Master)36.60%52.58%47.04%52.96%--------------------------------——
SM — New60.67%60.67%47.90%52.10%--------------------------------——
SM — Returning39.33%39.33%47.82%52.18%--------------------------------——
SML — New78.83%78.83%42.15%57.85%--------------------------------——
SML — Returning21.17%21.17%45.24%54.76%--------------------------------——
NBP — New60.36%41.21%45.90%54.10%--------------------------------——
NBP — Returning39.64%58.79%44.44%55.56%--------------------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May7-May8-MayTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May7-May8-MayTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr29-Apr30-Apr1-May2-May3-May4-May5-May6-May7-May8-MayTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00