📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 27 Apr 2026, 07:36 PM IST
📅 Date

🔴 Today Live — Monday, 27 April 2026 · last updated 27 Apr 2026, 19:36 IST

💰
Total Spend Today
₹885,644
of ₹1,084,045 budgeted
📦
Active Camps
131
with spend > 0
🟢
Spend ≥ 1.5x ROAS
20.3%
₹179,846 / day
🔴
Spend < 1.0x ROAS
37.8%
₹335,137 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.19x)
Below 1.0x
₹335,137 (37.8%)
≥ 1.0x
₹550,507 (62.2%)
≥ 1.5x
₹179,846 (20.3%)
≥ 1.75x
₹98,883 (11.2%)
≥ 2.0x
₹84,485 (9.5%)
≥ 3.0x
₹13,946 (1.6%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (37 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_adv_web_conv_master_sale_crystal_hourglass_reel_100426_N – Copy 3SM Fragrance 01Sales₹9,800₹15,763161%0.98x
ntn_adv_web_Astro_destiny_report_reel_270426_ex180dpSM Fragrance 01Sales₹10,000₹9,58096%0.27x
ntn_wanda_sales_crystal_horse_clocks_reel_clp_270426SM Fragrance 01Sales₹15,000₹14,35896%0.46x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹15,000₹13,78192%0.28x
ntn_adv_retarget_wanda_crystal_multiple_static_270426SM Fragrance 01Retarget₹5,000₹4,54391%0.66x
ntn_adv_web_Astro_destiny_report_reel_270426_looseSM Fragrance 01Sales₹5,000₹4,41188%0.73x
ntn_adv_sales_web_conv_selenite_plate_reel_270426SM Fragrance 01Sales₹15,000₹13,08487%0.40x
ntn_web_conv_crystal_pyrite_geode_reel_270426SM Fragrance 01Sales₹15,000₹12,82886%0.80x
ntn_web_conv_crystal_pyrite_keychain_270426SM Fragrance 01Sales₹15,000₹12,81185%0.26x
ntn_adv_web_conv_pyrite_ring_reel_270426SM Fragrance 01Sales₹15,000₹12,80585%0.56x
ntn_adv_web_conv_sales_selenite_plate_reel_270426SM Fragrance 01Sales₹5,000₹4,26285%0.82x
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_270426_R – Copy 2SM Fragrance 01Sales₹5,000₹4,25785%0.87x
ntn_sales_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426SM Fragrance 01Sales₹10,000₹8,40984%0.80x
ntn_wanda_retarget_crystal_tree_of_life_reel_clp_270426SM Fragrance 01Retarget₹5,000₹4,08782%0.40x
ntn_adv_web_rtg_conv_crystal_peacock_frame_270426SM Fragrance 01Retarget₹4,000₹3,19980%0.87x
ntn_adv_web_sales_conv_crystal_peacock_frame_ex30imp_260426SM Fragrance 01Sales₹3,000₹2,37979%0.82x
ntn_tof_web_conv_crystal_pyrite_interest_240426SM Fragrance 01Sales₹3,500₹2,75579%0.86x
ntn_wanda_conv_sales_mix_reel_clp_250426SM Fragrance 01Sales₹5,000₹3,92579%0.77x
ntn_adv_web_sales_conv_crystal_peacock_frame_240426SM Fragrance 01Sales₹20,000₹15,58178%0.89x
ntn_adv_web_conv_astro_bot_inc180dp_240426SM Fragrance 01Sales₹5,000₹3,88078%0.55x
ntn_adv_web_aarjav_call_video_reel_260426SM Fragrance 01Sales₹15,000₹11,63978%0.75x
ntn_adv_web_conv_sales_neutra_charbigone_reel_090326SM Fragrance 01Sales₹2,940₹2,25677%0.98x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Sales₹15,000₹11,45976%0.40x
ntn_tof_web_conv_sales_pyrite_bracelet_260426_imp180exSM Fragrance 01Sales₹3,500₹2,66276%0.68x
ntn_tof_web_conv_retarget_selenite_mix_c11_home_060426 – CopySM Fragrance 01Retarget₹8,400₹6,38876%0.70x
ntn_adv_web_conv_app_offer_inc180dp_240426SM Fragrance 01Sales₹2,500₹1,89776%💀 ZERO
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹6,00775%0.87x
ntn_adv_web_conv_retarget_crystal_half_n_half_reel_250326_RSM Fragrance 01Retarget₹2,500₹1,87575%0.47x
ntn_web_rtg_conv_app_offer_reel_260426 – CopySM Fragrance 01Retarget₹5,000₹3,74575%0.80x
ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426SM Fragrance 01Sales₹20,000₹14,84874%0.94x
ntn_adv_web_conv_app_offer_reel_exc30imp_240426SM Fragrance 01Sales₹3,500₹2,59374%0.63x
ntn_web_retarget_conv_new_coasters_230426SM Fragrance 01Retarget₹10,000₹7,16672%0.53x
ntn_adv_web_conv_selenite_plate_reel_250426SM Fragrance 01Sales₹15,000₹10,74872%0.49x
ntn_adv_web_loose_conv_crystal_peacock_frame_250426SM Fragrance 01Sales₹20,000₹13,83669%0.72x
ntn_adv_web_conv_retarget_goatmilk_skin_20022026 – CopySM Fragrance 01Retarget₹2,070₹1,41568%0.79x
ntn_tof_web_conv_crystal_money_magnet_exc180dp_240426SM Fragrance 01Sales₹15,000₹9,84966%0.82x
ntn_adv_web_conv_crystal_peacock_plate_reel_250426SM Fragrance 01Sales₹5,000₹2,79056%0.42x
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience66₹653,990₹572,07983.3%1.09x
Loose6₹50,000₹46,3976.8%0.81x
DS5₹51,292₹38,3175.6%1.52x
Visitor 180 Day5₹35,000₹27,1634.0%0.72x
NTN | Product: Xtreme Hair (1+)1₹3,500₹2,7380.4%3.90x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget22₹175,993₹104,51052.5%1.67x
NTN | Recent 0-30D19₹81,095₹69,03434.7%1.23x
Visitor 180 Day2₹12,000₹9,5444.8%1.57x
C1_C4 _Meta1₹8,000₹6,0073.0%0.87x
NTN | Product: Xtreme Hair (1+)1₹5,000₹3,9312.0%1.55x
NTN | Repeat Buyers 2+1₹4,500₹3,2431.6%1.87x
NTN | Loyal Buyers 3+1₹2,100₹1,5310.8%4.53x
NTN | Crystal Buyers — 30 to 180 Days1₹1,575₹1,1450.6%1.06x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_paras_crystal_peacock_frame_reel_clp_250426ParasSM Fragrance 01₹5128.69x
2brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹1,1446.01x
3Paras_test_video_jewellery_reel_190426 – CopyParasSM Fragrance 01₹2,8925.97x
4tested_pyramid_braceletOthersSM Fragrance 01₹8975.65x
5ntn_triderma_inc180dp_ad2_240426OthersSM Fragrance 01₹9535.33x
6paras_skin_peptides_reel_220426 – CopyParasSM Fragrance 01₹1,2804.96x
7static_nazar_sutra_creative_04_050426StaticSM Fragrance 01₹1,0344.80x
8brand_partnership_himanshu_dutta_pyramid_pyrite_bracelet_reel_clp_040426PartnershipSM Fragrance 01₹5204.67x
9ntn_rtg_seg13_premium_combos_020426_ad2OthersSM Fragrance 01₹1,5314.53x
10brand_hair_xtreme_booster_kit_reel_080426 – Copy 3MotionSM Fragrance 01₹7874.25x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras200154₹365,94741.3%1.21x
Partnership2622₹74,6488.4%1.31x
Motion176146₹274,08230.9%1.05x
Static4859₹68,1307.7%1.24x
Catalogue76₹7,4310.8%2.17x
Others25763₹95,40310.8%1.28x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975--
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573--
Ad Spend (₹)13612658423075623268659181040169120448086312775744976373768426880143475443589829983301381633179263600812560845293101010210527659877911361382
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.25

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
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SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%--------------------——
Returning % (Master)36.60%52.58%47.04%52.96%--------------------——
SM — New60.67%60.67%47.90%52.10%--------------------——
SM — Returning39.33%39.33%47.82%52.18%--------------------——
SML — New78.83%78.83%42.15%57.85%--------------------——
SML — Returning21.17%21.17%45.24%54.76%--------------------——
NBP — New60.36%41.21%45.90%54.10%--------------------——
NBP — Returning39.64%58.79%44.44%55.56%--------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00