📊 NTN Performance Dashboard

Day-wise Reporting · Apr 2026 · SM + SML + NBP

🕐 29 Apr 2026, 05:13 PM IST
📅 Date

🔴 Today Live — Wednesday, 29 April 2026 · last updated 29 Apr 2026, 17:13 IST

💰
Total Spend Today
₹788,144
of ₹1,008,093 budgeted
📦
Active Camps
140
with spend > 0
🟢
Spend ≥ 1.5x ROAS
20.9%
₹164,420 / day
🔴
Spend < 1.0x ROAS
48.6%
₹383,161 on close watch
🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.08x)
Below 1.0x
₹383,161 (48.6%)
≥ 1.0x
₹404,983 (51.4%)
≥ 1.5x
₹164,420 (20.9%)
≥ 1.75x
₹129,498 (16.4%)
≥ 2.0x
₹79,274 (10.1%)
≥ 3.0x
₹17,017 (2.2%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (31 camps)
CampaignAccountType BudgetSpent% SpentROAS
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426SM Fragrance 01Retarget₹5,000₹6,006120%0.78x
ntn_web_retarget_crystal_coaster_reel_clp_290426SM Fragrance 01Retarget₹3,500₹3,998114%0.57x
ntn_tof_web_conv_sales_selenite_leaf+selenite_reel_230426SM Fragrance 01Sales₹15,000₹15,381103%0.64x
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Sales₹3,500₹3,47199%0.83x
ntn_web_conv_sales_crystal_richie_rich_reel_230426SM Fragrance 01Sales₹20,000₹17,47987%0.46x
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426SM Fragrance 01Retarget₹7,500₹5,24570%0.87x
ntn_adv_web_conv_rtg_solid_perfume_reel_230426SM Fragrance 01Retarget₹5,000₹3,46269%0.55x
ntn_adv_conv_web_loose_test_camp_2_multiple_mix_190426SM Fragrance 01Sales₹25,011₹17,21369%0.62x
ntn_web_retarget_conv_new_coasters_230426SM Fragrance 01Retarget₹10,000₹6,76568%0.64x
ntn_wanda_conv_sutra_range_230426SM Fragrance 01Sales₹15,000₹10,09767%0.68x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – CopySM Fragrance 01Retarget₹8,000₹5,26966%0.93x
ntn_adv_web_Astro_destiny_report_reel_270426_ex180dpSM Fragrance 01Sales₹10,000₹6,55266%0.54x
ntn_web_retarget_crystal_richie_sutra_reel_clp_250426SM Fragrance 01Retarget₹5,500₹3,59565%0.98x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426SM Fragrance 01Sales₹15,000₹9,60764%0.66x
ntn_adv_web_conv_rtg_skin_app_offer_reel_220426SM Fragrance 01Retarget₹5,000₹3,20164%0.74x
ntn_adv_wanda_conv_jewellery_reel_clp_140426_RSM Fragrance 01Sales₹9,240₹5,79963%0.73x
ntn_adv_master_web_conv_rgt_multiple_mix_080426SM Fragrance 01Retarget₹14,000₹8,70662%0.77x
ntn_adv_web_conv_rtg_selenite_coaster_reel_310326_n – Copy 5SM Fragrance 01Retarget₹9,293₹5,71061%0.52x
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_230426SM Fragrance 01Sales₹3,500₹2,13961%0.67x
ntn_adv_web_sales_conv_crystal_bracelet_100426SM Fragrance 01Sales₹5,635₹3,41161%0.91x
ntn_wanda_retarget_crystal_tree_of_life_reel_clp_270426SM Fragrance 01Retarget₹5,000₹3,02661%0.86x
ntn_web_conv_crystal_richie_rich_reel_270426SM Fragrance 01Sales₹20,000₹12,10161%0.74x
ntn_adv_web_conv_sales_skin_ampmcombo_reel_160326_RSM Fragrance 01Sales₹4,410₹2,66160%0.87x
ntn_wanda_conv_sales_crystal_pyramid_bracelet_reel_clp_260426 – CopySM Fragrance 01Sales₹7,500₹4,52260%0.66x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2SM Fragrance 01Sales₹15,000₹9,03560%0.67x
ntn_web_conv_crystal_pyrite_geode_reel_270426SM Fragrance 01Sales₹15,000₹8,94460%0.96x
ntn_adv_web_conv_rtg_crystal_hanuman_panchmukhi_reel_310326_RSM Fragrance 01Retarget₹4,254₹2,37256%0.85x
ntn_tof_web_conv_sales_pyrite_bracelet_260426SM Fragrance 01Sales₹15,000₹8,36356%0.60x
ntn_tof_web_conv_jewellery_interest_240426SM Fragrance 01Sales₹3,500₹1,91255%0.83x
ntn_adv_web_sales_conv_nazar_sutra_260426SM Fragrance 01Sales₹15,000₹7,99053%0.78x
ntn_web_conv_crystal_pyrite_priyanshu_reel_260426SM Fragrance 01Sales₹7,000₹2,21932%💀 ZERO
🎯 Prospecting — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Lifetime audience74₹537,745₹485,64882.8%0.97x
Loose6₹65,011₹48,5058.3%0.96x
DS5₹53,216₹32,3785.5%1.94x
Visitor 180 Day4₹27,500₹17,9213.1%1.11x
NTN | Product: Xtreme Hair (1+)1₹3,850₹2,1270.4%2.50x
🔁 Retarget — audiences by spend
Audience# CampsBudgetSpent% BlockROAS
Impression 30 retarget27₹214,790₹126,44162.7%1.25x
NTN | Recent 0-30D17₹70,481₹51,71325.7%1.09x
NTN | Product: Xtreme Hair (1+)2₹11,000₹8,0504.0%1.68x
Visitor 180 Day2₹12,000₹7,5663.8%1.50x
C1_C4 _Meta1₹8,000₹5,2692.6%0.93x
NTN | Repeat Buyers 2+1₹4,500₹2,5191.2%1.86x
🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)
#Ad NameTypeAccountSpentROAS
1brand_partnership_himanshu_dutta_pyramid_pyrite_bracelet_reel_clp_180326PartnershipSM Fragrance 01₹1,3755.90x
2brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426PartnershipSM Fragrance 01₹5144.58x
3brand_paras_xtremehairboosterkit_reel_clp_070326 – CopyParasSM Fragrance 01₹6074.54x
4brand__paras_skin_pitglow_reel_clp_25022026 – CopyParasSM Fragrance 01₹1,9724.08x
5brand_inde_selenite_plates_range_reel_clp_270426MotionSM Fragrance 01₹6073.92x
6brand_skin_roll_on_reel_clp_010426 – Copy 2MotionSM Fragrance 01₹1,4873.89x
7ntn_horse_frame_interest_ad1_240426OthersSM Fragrance 01₹1,9453.59x
8ntn_web_conv_skin_app_offer_reel_290326_ant_ad1MotionSM Fragrance 01₹3,4003.40x
9paras_skin_peptides_reel_220426 – CopyParasSM Fragrance 01₹1,0003.39x
10ntn_pyrite_bracelet_c5_ad03_060426OthersSM Fragrance 01₹2,6233.33x
📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)
Type# Active# Had SpendSpent (₹)% of SpendAvg ROAS
Paras190166₹305,15538.7%1.13x
Partnership2524₹64,9028.2%1.54x
Motion158150₹275,83935.0%0.93x
Static3448₹58,7557.5%0.76x
Catalogue76₹6,0300.8%1.40x
Others23765₹77,4629.8%1.24x
📦
Orders
—
All portals
💰
Revenue
—
SM+SML+NBP
📢
Ad Spend
—
Meta Ads
🎯
ROAS
—
📊 Orders & Revenue Summary
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr
Orders2330212617542080204221972166202519861954206319712110195019671861172418931829191220061975----
Revenue (₹)2250955197305816862381943699191906120828371972071184603317936361799078189001318379491923693179513718062961710133160768117731171692125172281318432651794573----
Ad Spend (₹)1361265842307562326865918104016912044808631277574497637376842688014347544358982998330138163317926360081256084529310101021052765987791136138213777621527728
ROAS1.652.343.002.241.841.732.282.442.352.632.362.442.142.152.212.16002.082.041.821.71.191.251.211.17

📡 Meta Ads KPIs — All Portals at a Glance

Select a date above
📊 Media Metrics
👁
Impressions
—
SM — SML — NBP —
🎯
Reach (Unique)
—
SM — SML — NBP —
🔁
Frequency
—
SM — SML — NBP —
💸
CPM (₹)
—
SM — SML — NBP —
📌
CPR / 1L Reach (₹)
—
SM — SML — NBP —
🎥 Video & Engagement
▶️
Thumbstop %
—
SM — SML — NBP —
⏱
Hold Rate %
—
SM — SML — NBP —
📊
CTR %
—
SM — SML — NBP —
🖱
CPC (₹)
—
SM — SML — NBP —
🔗 Funnel Metrics
🖱
Outbound Clicks
—
SM — SML — NBP —
🌐
LPV
—
SM — SML — NBP —
🛒
ATC
—
SM — SML — NBP —
📉
ATC Rate %
—
SM — SML — NBP —
🎯
LP CVR %
—
SM — SML — NBP —
🛒 Conversions & Revenue
✅
Purchases (Meta)
—
SM — SML — NBP —
💰
Revenue (Meta ₹)
—
SM — SML — NBP —
🎯
ROAS
—
SM — SML — NBP —
📦
CPP (₹)
—
SM — SML — NBP —
💳
Ad Spend (₹)
—
SM — SML — NBP —
📋 Full KPI Comparison — All Portals
KPI SM SML NBP Total
Select a date to load data
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
Metric2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-Apr7-day AvgToday vs Avg
New % (Master)63.40%47.42%45.89%54.11%----------------------——
Returning % (Master)36.60%52.58%47.04%52.96%----------------------——
SM — New60.67%60.67%47.90%52.10%----------------------——
SM — Returning39.33%39.33%47.82%52.18%----------------------——
SML — New78.83%78.83%42.15%57.85%----------------------——
SML — Returning21.17%21.17%45.24%54.76%----------------------——
NBP — New60.36%41.21%45.90%54.10%----------------------——
NBP — Returning39.64%58.79%44.44%55.56%----------------------——
🎨 Creative Performance — historical (yesterday)
TypeROASSpend (₹)
Inde1.59x₹689585.00
Paras2.02x₹207587.00
Partnership1.93x₹56668.00
Static2.1x₹7676.00
Catalogue4.52x₹5800.00
Grand Total1.72x₹967315.00
🏪 Sales Block Opening Report
TOFRemarksNBPSMSMLGrand Total
Impressions ExcludeImpressions 90-₹40000-₹40000
LooseLoose₹12500₹43397₹2500₹58397
Purchase ExcludeSale 30--₹18500₹18500
Purchase ExcludeSale 120--₹15500.31₹15500.31
TOF 1Impressions 90 + All Purchasers₹42500₹50000-₹92500
TOF 1All Puchasers-₹56750₹23500₹80250
TOF 1Sale 180-₹50850-₹50850
TOF 1SM Lifetime Audience + Sale 180-₹21000-₹21000
TOF 1Impressions 180 + All Purchasers-₹11400-₹11400
TOF 1Impressions 30 + All Purchasers-₹7500-₹7500
TOF 1Impressions 45 + All Purchasers-₹2500-₹2500
TOF 1Impressions 90 + Sale 30 + All Purchasers----
TOF 1Visitors 30 + All Purchasers----
TOF 2Sale 180 + All Purchasers₹2000₹494500₹13000₹509500
TOF 2Impressions 7 + All Purchasers-₹4500-₹4500
TOF 2Impressions 365 + All Purchasers-₹2500-₹2500
TOF 3Sale 180 + All Purchasers + Visitors 180-₹30000-₹30000
TOF 3Sale 180 + All Purchasers + Impressions 365-₹24000-₹24000
TOF 3Impressions 90 + Visitors 180 + Sale 180+ All Purchasers----
TOF 3Visitors 180 + All Purchasers + Sale 180----
TOF AllImpressions 365 + Visitors 180 + Sale 180+ All Purchasers----
Grand Total₹57000₹838897₹73000.31₹968897.31
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
SM Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-22%27%5%------------------——
C2-62%55%60%------------------——
C3-84%79%74%------------------——
C4-58%69%68%------------------——
C5-70%73%73%------------------——
C6-92%94%94%------------------——
Total-77%77%75%------------------——
SML Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-59%53%44%------------------——
C2-92%87%86%------------------——
C3-94%91%90%------------------——
C4-95%89%89%------------------——
C5-95%96%95%------------------——
C6-96%95%88%------------------——
Total-93%90%88%------------------——
NBP Cohort2-Apr3-Apr4-Apr5-Apr6-Apr7-Apr8-Apr09-Apr10-Apr11-Apr12-Apr13-Apr14-Apr15-Apr16-Apr17-Apr18-Apr19-Apr21-Apr22-Apr23-Apr24-Apr25-Apr26-Apr27-Apr28-AprTargetvs Target
C1-69%24%7%------------------——
C2-65%45%36%------------------——
C3-76%71%66%------------------——
C4-76%64%52%------------------——
C5-75%79%78%------------------——
C6-93%98%97%------------------——
Total-83%79%75%------------------——
🛍️ Products — SM · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — SML · 4-Apr
ProductROASBudget
7 Running Rainbow Horses Richie Rich Clock0x₹2000.00
AM PM Eye Care Combo3.17x₹8000.00
AM PM Pigmentation Combo2.82x₹9500.00
Ayurvedic Phus Phus Overnight Hair Growth Rice Mist2.79x₹15000.00
Coaster0x₹2500.00
Lip Bright & Lip peel of mask3.96x₹22000.00
Peacock Pyrite–Lapis Crystal Clock1.76x₹3500.00
Prem Sutra3.07x₹2500.00
Pyrite Lord Ganesha on Selenite Coaster I Miniature Series2.72x₹2500.00
Richie Rich Dual Bead Bracelet0x₹2500.00
Selenite Crystal Recharging Leaf1.92x₹3500.00
Sita-Hanumana Ashok Vatika Pyrite Plate2.65x₹2500.00
Time Reversal Trifecta2.81x₹5000.00
Xtreme Hair Growth Combo1.85x₹5000.00
Astro Destiny-₹-
Lip Bright | Lip Peel Of Mask-₹-
Peacock Pyrite–Lapis Crystal Clock-₹-
Xtreme Phus Phus All Day Hair Regrowth Rice Mist-₹-
Grand Total2.108571429x₹86000.00
🛍️ Products — NBP · 4-Apr
ProductROASBudget
AM/PM Booster Kit [Wt. 165ml]3.32x₹20000.00
Koi Fish Karma Chakra Selenite Coaster0.89x₹2000.00
Lord Hanumana on Pyrite Geode I Miniature Series0x₹2000.00
Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame]0x₹2000.00
Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch)1.71x₹4500.00
Sutra Range0x₹2000.00
Time Reversal Booster Kit2.42x₹10000.00
Xtreme Hair Growth Combo2.84x₹30000.00
Ayurvedic Phus Phus Rice Hair Mist-₹-
Glass Skin Pit Glow Roll On Deo-₹-
Offer-₹-
Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3)-₹-
Sun Kissed Mousse | Mango Mania | Spf50++-₹-
Time Reversal Trifecta-₹-
Under Eye Goat Milk | Puffy Eyes-₹-
Grand Total1.43x₹72500.00