Today's Live — Meta Ads

📊 Today ROAS Performance

Total Orders

1,512

Total Revenue

₹1,480,800.51

Ad Spent

₹812,058.78

Total Active budget

₹1,216,323.00

ROAS

1.82

📍 Store Wise Breakdown

Store	Orders	Revenue (₹)	Ad Spent (₹)	Active Budget (₹)	Total Budget (₹)	ROAS
NBP	244	₹217,427.90	₹82,435.41	₹137,200.00	₹137,200.00	2.64
SM	1,037	₹1,097,995.94	₹669,689.68	₹987,198.00	₹987,198.00	1.64
SML	231	₹165,376.67	₹59,933.69	₹91,925.00	₹91,925.00	2.76

All-portal view (NBP + SM + SML) · Updated 01 May 2026, 17:10 IST · Refreshes hourly

💰

Total Spend Today

₹669,645

of ₹969,381 budgeted

📦

Active Camps

103

with spend > 0

🟢

Spend ≥ 1.5x ROAS

37.9%

₹253,605 / day

🔴

Spend < 1.0x ROAS

35.5%

₹237,923 on close watch

🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.35x)

Below 1.0x

₹237,923 (35.5%)

≥ 1.0x

₹431,722 (64.5%)

≥ 1.5x

₹253,605 (37.9%)

≥ 1.75x

₹176,193 (26.3%)

≥ 2.0x

₹103,277 (15.4%)

≥ 3.0x

₹18,263 (2.7%)

💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (35 camps)

Campaign	Account	Type	Budget	Spent	% Spent	ROAS
ntn_web_conv_sales_crystal_richie_rich_reel_230426	SM Fragrance 01	Sales	₹20,000	₹24,276	121%	0.93x
ntn_master_adv_web_conv_rtg_crystals_selenite_plate_reel_230426 – Copy	SM Fragrance 01	Retarget	₹5,000	₹6,053	121%	0.34x
ntn_adv_web_conv_rtg_solid_perfume_reel_230426	SM Fragrance 01	Retarget	₹5,000	₹6,037	121%	0.49x
ntn_web_conv_rtg_crystal_buddha_idol_reel_230426	SM Fragrance 01	Retarget	₹5,000	₹5,916	118%	0.81x
ntn_web_sale_conv_app_offer_reel_230426	SM Fragrance 01	Sales	₹15,000	₹17,378	116%	0.54x
ds_adv_web_sales_conv_mix_catalog_040426	SM Fragrance 01	Sales	₹924	₹949	103%	💀 ZERO
ntn_web_sales_crystal_rtg_sleek_crystal_reel_clp_230426 – Copy 2	SM Fragrance 01	Retarget	₹3,850	₹3,682	96%	0.71x
ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426	SM Fragrance 01	Retarget	₹1,732	₹1,650	95%	0.96x
ntn_adv_web_conv_crystal_peacock_plate_reel_250426	SM Fragrance 01	Sales	₹5,000	₹4,363	87%	0.62x
ntn_tof_web_conv_sales_selenite_reel_260426	SM Fragrance 01	Sales	₹15,000	₹12,402	83%	0.76x
ntn_adv_web_sales_conv_skin_triderma_mix_300326_ant	SM Fragrance 01	Sales	₹13,200	₹10,251	78%	0.47x
ntn_adv_web_conv_sales_richierich_bracelet_reel_250426 – Copy	SM Fragrance 01	Sales	₹5,500	₹4,159	76%	0.48x
ntn_adv_web_conv_retarget_hair_xtreme_booster_reel_310326_n	SM Fragrance 01	Retarget	₹2,750	₹2,054	75%	0.87x
ntn_adv_web_loose_conv_crystal_peacock_frame_250426	SM Fragrance 01	Sales	₹20,000	₹14,745	74%	0.78x
ntn_adv_web_conv_retarget_goat_milk_skin_100326	SM Fragrance 01	Retarget	₹2,887	₹2,114	73%	0.71x
ntn_adv_web_conv_rtg_skin_peptides_reel_220426	SM Fragrance 01	Retarget	₹3,000	₹2,164	72%	0.69x
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426	SM Fragrance 01	Retarget	₹4,500	₹3,240	72%	0.94x
ds_adv1_web_conv_sales_partnership_mix_creative_200326	SM Fragrance 01	Sales	₹4,666	₹3,332	71%	0.71x
ntn_web_rtg_conv_app_offer_reel_260426 – Copy	SM Fragrance 01	Retarget	₹5,000	₹3,533	71%	0.76x
ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9	SM Fragrance 01	Retarget	₹5,000	₹3,502	70%	0.67x
ntn_adv_web_conv_rtg_pig&hairmist_reel_220426	SM Fragrance 01	Retarget	₹2,750	₹1,922	70%	0.52x
ntn_adv_retarget_wanda_crystal_multiple_static_260426	SM Fragrance 01	Retarget	₹3,000	₹2,092	70%	0.39x
ntn_web_conv_crystal_richie_rich_reel_270426	SM Fragrance 01	Sales	₹20,000	₹13,833	69%	0.74x
ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426	SM Fragrance 01	Sales	₹15,000	₹10,333	69%	0.48x
ntn_adv_web_rtg_Astro_destiny_report_reel_270426_inc180dp	SM Fragrance 01	Retarget	₹5,000	₹3,415	68%	0.82x
ntn_adv_web_Astro_destiny_report_reel_270426_loose	SM Fragrance 01	Sales	₹5,000	₹3,413	68%	0.33x
ntn_adv_web_sales_crystal_peacock_frame_280426	SM Fragrance 01	Sales	₹15,000	₹10,238	68%	0.61x
ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – Copy	SM Fragrance 01	Retarget	₹8,000	₹5,456	68%	0.70x
ntn_tof_web_conv_sales_pyrite_bracelet_260426	SM Fragrance 01	Sales	₹15,000	₹10,164	68%	0.91x
ntn_adv_web_conv_sales_skin_ampmcombo_reel_160326_R	SM Fragrance 01	Sales	₹4,410	₹2,979	68%	0.91x
ntn_adv_web_conv_rtg_skin_app_offer_reel_220426	SM Fragrance 01	Retarget	₹5,000	₹3,262	65%	0.87x
ntn_adv_web_conv_rtg_crystal_pyrite_bracelet_mix_310326_R – Copy	SM Fragrance 01	Retarget	₹16,500	₹10,671	65%	0.62x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2	SM Fragrance 01	Sales	₹15,000	₹9,572	64%	0.54x
ntn_tof_web_conv_retarget_pyrite_bracelet_c10_060426 – Copy	SM Fragrance 01	Retarget	₹10,000	₹6,260	63%	0.92x
ntn_adv_web_conv_rtg_crystal_hourglass_reel_280426	SM Fragrance 01	Retarget	₹7,500	₹4,323	58%	0.98x

🎯 Prospecting — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Lifetime audience	43	₹515,845	₹369,397	79.3%	1.27x
DS	6	₹54,140	₹38,659	8.3%	1.76x
Loose	4	₹50,000	₹36,666	7.9%	1.18x
Visitor 180 Day	3	₹25,000	₹18,306	3.9%	1.59x
NTN \| Product: Xtreme Hair (1+)	1	₹3,850	₹2,572	0.6%	1.27x

🔁 Retarget — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Impression 30 retarget	26	₹226,840	₹135,610	66.5%	1.33x
NTN \| Recent 0-30D	12	₹54,164	₹40,918	20.1%	1.35x
Visitor 180 Day	2	₹12,000	₹8,065	4.0%	1.51x
NTN \| Product: Xtreme Hair (1+)	2	₹11,000	₹6,869	3.4%	3.20x
C1_C4 _Meta	1	₹8,000	₹5,456	2.7%	0.70x
NTN \| Repeat Buyers 2+	1	₹4,500	₹3,240	1.6%	0.94x
NTN \| Loyal Buyers 3+	1	₹2,310	₹2,232	1.1%	4.72x
NTN \| Crystal Buyers — 30 to 180 Days	1	₹1,732	₹1,650	0.8%	0.96x

🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)

#	Ad Name	Type	Account	Spent	ROAS
1	brand_crystal_horse_clock_230426	Others	SM Fragrance 01	₹748	11.03x
2	ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 4	Motion	SM Fragrance 01	₹924	8.04x
3	brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy	Paras	SM Fragrance 01	₹1,027	7.04x
4	brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy	Paras	SM Fragrance 01	₹1,118	4.70x
5	ntn_rtg_seg13_premium_combos_020426_ad2	Others	SM Fragrance 01	₹2,208	4.40x
6	brand_inde_astro_destiny_reel_clp_300426	Motion	SM Fragrance 01	₹746	4.10x
7	brand_skin_roll_on_reel_clp_010426 – Copy 2	Motion	SM Fragrance 01	₹869	4.10x
8	brand_paras_skin_goatmilk_reel_clp_26022026	Paras	SM Fragrance 01	₹1,082	3.95x
9	brand_paras_crystal_peacock_frame_reel_clp_300426	Paras	SM Fragrance 01	₹664	3.79x
10	brand_partnership_spiritualitywithnishtha_crystal_peacock_frame_reel_clp_250426	Partnership	SM Fragrance 01	₹2,466	3.77x

📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)

Type	# Active	# Had Spend	Spent (₹)	% of Spend	Avg ROAS
Paras	190	127	₹272,275	40.7%	1.22x
Partnership	25	20	₹51,408	7.7%	1.97x
Motion	184	127	₹229,319	34.2%	1.39x
Static	26	25	₹42,171	6.3%	0.89x
Catalogue	15	11	₹8,268	1.2%	1.53x
Others	237	52	₹66,246	9.9%	1.47x