🔴 Today Live — Thursday, 07 May 2026 · last updated 07 May 2026, 12:16 IST
Total Spend Today
₹404,535
of ₹1,201,686 budgeted
Active Camps
133
with spend > 0
Spend ≥ 1.5x ROAS
24.7%
₹99,956 / day
Spend < 1.0x ROAS
49.3%
₹199,269 on close watch
🎯 Daily Success Rate
Below 1.0x
₹199,269 (49.3%)
≥ 1.0x
₹205,266 (50.7%)
≥ 1.5x
₹99,956 (24.7%)
≥ 1.75x
₹71,776 (17.7%)
≥ 2.0x
₹54,355 (13.4%)
≥ 3.0x
₹7,205 (1.8%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (50 camps)
| Campaign | Account | Type | Budget | Spent | % Spent | ROAS |
|---|---|---|---|---|---|---|
| ntn_adv_web_conv_skin_sunkissed_exc30imp_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹2,046 | 58% | 0.47x |
| ntn_adv_web_conv_rtg_seg2_ampm_to_tr_020426 | SM Fragrance 01 | Retarget | ₹1,732 | ₹946 | 55% | 💀 ZERO |
| ntn_adv_wanda_retarget_crystal_peacock_plate_reel_060526 | SM Fragrance 01 | Retarget | ₹5,000 | ₹2,591 | 52% | 0.45x |
| ntn_wanda_sales_ai_bot_destiny_reel_clp_070526 – Copy | SM Fragrance 01 | Sales | ₹15,000 | ₹6,985 | 47% | 0.23x |
| ntn_wanda_sales_ai_bot_destiny_reel_clp_070526 | SM Fragrance 01 | Sales | ₹20,000 | ₹9,143 | 46% | 0.21x |
| ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426 | SM Fragrance 01 | Sales | ₹20,000 | ₹9,010 | 45% | 0.86x |
| ntn_tof_web_conv_crystal_peacock_frame_interest_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,568 | 45% | 0.88x |
| ntn_tof_web_conv_sales_pyrite_bracelet_260426 | SM Fragrance 01 | Sales | ₹9,000 | ₹3,911 | 43% | 0.67x |
| ntn_web_retarget_ai_bot_destiny_reel_clp_070526 | SM Fragrance 01 | Retarget | ₹3,500 | ₹1,520 | 43% | 0.31x |
| ntn_web_sales_ai_bot_destiny_reel_clp_070526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,508 | 43% | 💀 ZERO |
| ntn_wanda_sales_skin_brow_grow_reel_clp_050526 | SM Fragrance 01 | Sales | ₹10,000 | ₹4,301 | 43% | 0.58x |
| ntn_adv_web_conv_rtg_skin_brow_grow_reel_070526 | SM Fragrance 01 | Retarget | ₹3,500 | ₹1,438 | 41% | 0.79x |
| ntn_wanda_rtg_skin_oooh_reel_clp_070526 | SM Fragrance 01 | Retarget | ₹4,500 | ₹1,807 | 40% | 💀 ZERO |
| ntn_adv_wanda_sales_conv_lipbright_reel_clp_050526 | SM Fragrance 01 | Sales | ₹12,000 | ₹4,686 | 39% | 0.76x |
| ntn_adv_wanda_rtg_conv_hair_24/7_phusphuscombo_reel_070526 – Copy | SM Fragrance 01 | Retarget | ₹4,500 | ₹1,757 | 39% | 0.63x |
| ntn_adv_web_Astro_destiny_report_reel_220426 | SM Fragrance 01 | Sales | ₹5,000 | ₹1,947 | 39% | 0.26x |
| ntn_adv_web_jewellery_paras_camp_reel_270426 | SM Fragrance 01 | Sales | ₹5,000 | ₹1,931 | 39% | 0.57x |
| ntn_tof_web_conv_crystal_money_magnet_exc180dp_240426 | SM Fragrance 01 | Sales | ₹15,000 | ₹5,593 | 37% | 0.70x |
| ntn_wanda_sales_charbigone_reel_clp_070526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,302 | 37% | 0.51x |
| ntn_web_conv_crystal_pyrite_geode_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹5,576 | 37% | 1.00x |
| ntn_wanda_retarget_xtreme_hairoil_reel_clp_070526 | SM Fragrance 01 | Retarget | ₹3,500 | ₹1,297 | 37% | 💀 ZERO |
| ntn_adv_web_conv_sales_crystal_selenite_coaster_reel_050526 – Copy | SM Fragrance 01 | Sales | ₹5,000 | ₹1,845 | 37% | 💀 ZERO |
| ntn_wanda_conv_sales_crystal_pyramid_bracelet_reel_clp_070526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,676 | 37% | 💀 ZERO |
| ntn_adv_web_conv_master_sales_crystal_hourglass_reel_050526_ex30dp | SM Fragrance 01 | Sales | ₹3,000 | ₹1,100 | 37% | 💀 ZERO |
| ntn_wanda_sales_skin_oooh_reel_clp_070526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,665 | 37% | 0.26x |
| ntn_adv_web_sales_conv_phusphus_reel_040526 | SM Fragrance 01 | Sales | ₹15,000 | ₹5,433 | 36% | 0.88x |
| ntn_web_sales_crystal_sleek_crystal_reel_clp_070526 | SM Fragrance 01 | Sales | ₹15,000 | ₹5,384 | 36% | 0.95x |
| ds_adv_web_sales_conv_mix_catalog_040426 | SM Fragrance 01 | Sales | ₹1,524 | ₹543 | 36% | 💀 ZERO |
| ntn_adv_web_sales_conv_crystal_peacock_frame_260426 | SM Fragrance 01 | Sales | ₹45,000 | ₹15,921 | 35% | 0.78x |
| ntn_adv_web_conv_crystal_sales_anxiety_free_combo_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹5,271 | 35% | 💀 ZERO |
| ntn_wanda_sales_selenite_coaster_reel_clp_070526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,459 | 35% | 💀 ZERO |
| ntn_adv_web_sales_conv_ampm_combo_reel_040526_ex30dp | SM Fragrance 01 | Sales | ₹16,000 | ₹5,521 | 35% | 0.95x |
| ntn_adv_web_sales_conv_crystal_bracelet_100426 | SM Fragrance 01 | Sales | ₹5,635 | ₹1,943 | 34% | 💀 ZERO |
| ntn_adv_web_rtg_conv_crystal_peacock_frame_260426_180dp | SM Fragrance 01 | Retarget | ₹7,000 | ₹2,411 | 34% | 0.36x |
| ntn_wanda_retarget_hair_mist_reel_clp_050526 | SM Fragrance 01 | Retarget | ₹3,500 | ₹1,192 | 34% | 0.80x |
| ntn_adv_web_conv_sale_hair_xtremehair_booster_kit_reel_clp_040526 | SM Fragrance 01 | Sales | ₹15,000 | ₹5,098 | 34% | 0.99x |
| ntn_wanda_sales_xtreme_hair_oil_reel_clp_070526 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,176 | 34% | 💀 ZERO |
| ds_tof_cbo_web_conv_skin_reel_090426 | SM Fragrance 01 | Sales | ₹8,000 | ₹2,656 | 33% | 0.57x |
| ntn_tof_web_conv_sales_selenite_reel_260426 | SM Fragrance 01 | Sales | ₹15,000 | ₹4,953 | 33% | 0.39x |
| ntn_adv_web_sales_crystal_peacock_frame_280426 | SM Fragrance 01 | Sales | ₹9,000 | ₹2,950 | 33% | 💀 ZERO |
| ntn_adv_web_conv_sales_skin_triderma_reel_070526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,247 | 32% | 💀 ZERO |
| ntn_adv_web_conv_rtg_crystal_hourglass_reel_070526 | SM Fragrance 01 | Retarget | ₹4,500 | ₹1,450 | 32% | 💀 ZERO |
| ntn_adv_wanda_sales_conv_hair_24/7_phusphuscombo_reel_070526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,217 | 32% | 0.86x |
| ntn_adv_web_rtg_conv_app_offer_reel_050526 | SM Fragrance 01 | Retarget | ₹5,000 | ₹1,607 | 32% | 0.43x |
| ds_adv_web_conv_skin_creatives_231225 | SM Fragrance 01 | Sales | ₹5,880 | ₹1,887 | 32% | 0.87x |
| ntn_web_conv_rtg_skin_under_eye_goat_milk_reel_040526 – Copy | SM Fragrance 01 | Retarget | ₹5,000 | ₹1,594 | 32% | 0.35x |
| ntn_adv_web_conv_sale_crystal_richie_rich_reel_020526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,182 | 32% | 0.92x |
| ntn_adv_wanda_sales_conv_crystal_peacock_frame_300426 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,111 | 31% | 0.71x |
| ntn_adv_sales_wanda_conv_berberine_050526 | SM Fragrance 01 | Sales | ₹10,000 | ₹3,104 | 31% | 0.83x |
| ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2 | SM Fragrance 01 | Sales | ₹9,000 | ₹2,745 | 31% | 0.54x |
🎯 Prospecting
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Lifetime audience | 70 | ₹779,611 | ₹280,808 | 89.9% | 0.98x |
| Loose | 3 | ₹37,000 | ₹14,307 | 4.6% | 2.00x |
| DS | 4 | ₹31,904 | ₹9,837 | 3.1% | 1.58x |
| Visitor 180 Day | 2 | ₹20,000 | ₹7,573 | 2.4% | 1.14x |
🔁 Retarget
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Impression 30 retarget | 30 | ₹230,578 | ₹59,868 | 65.1% | 1.77x |
| NTN | Recent 0-30D | 13 | ₹56,891 | ₹18,448 | 20.1% | 0.75x |
| Visitor 180 Day | 5 | ₹24,000 | ₹7,128 | 7.7% | 0.97x |
| NTN | Product: Xtreme Hair (1+) | 2 | ₹10,500 | ₹2,915 | 3.2% | 1.19x |
| NTN | Loyal Buyers 3+ | 2 | ₹4,970 | ₹1,410 | 1.5% | 6.22x |
| NTN | Repeat Buyers 2+ | 1 | ₹4,500 | ₹1,290 | 1.4% | 1.63x |
| NTN | Crystal Buyers — 30 to 180 Days | 1 | ₹1,732 | ₹946 | 1.0% | 0.00x |
🎨 Best Creatives Today
| # | Ad Name | Type | Account | Spent | ROAS |
|---|---|---|---|---|---|
| 1 | brand_rtg_seg13_triderma_020426 | Others | SM Fragrance 01 | ₹761 | 10.41x |
| 2 | partnership_ampm_combo_reel_040526 – Copy 3 | Partnership | SM Fragrance 01 | ₹773 | 9.95x |
| 3 | partnership_xtremehairgrowth_reel_clp_070326 – Copy 2 | Partnership | SM Fragrance 01 | ₹512 | 6.19x |
| 4 | brand_paras_desire_skin_peptides_reel_070526 | Paras | SM Fragrance 01 | ₹700 | 4.66x |
| 5 | brand_paras_skin_sunmousse_reel_clp_210426 | Paras | SM Fragrance 01 | ₹807 | 4.46x |
| 6 | brand_skin_triderma_reel_clp_090426 | Motion | SM Fragrance 01 | ₹1,168 | 4.41x |
| 7 | ntn_web_conv_crystal_pyrite_bracelet_mix_210326_ant_ad4 | Others | SM Fragrance 01 | ₹2,132 | 4.34x |
| 8 | ntn_web_conv_hair_xtreme_booster_reel_230326_ant_ad2 | Motion | SM Fragrance 01 | ₹907 | 4.31x |
| 9 | ntn_adv_web_conv_selenite_plate_reel_170326_v1 – Copy 4 | Motion | SM Fragrance 01 | ₹963 | 3.93x |
| 10 | ntn_pyrite_bracelet_c5_ad03_060426 | Others | SM Fragrance 01 | ₹709 | 3.87x |
📐 Creative Type Mix
| Type | # Active | # Had Spend | Spent (₹) | % of Spend | Avg ROAS |
|---|---|---|---|---|---|
| Paras | 276 | 226 | ₹225,303 | 55.6% | 1.08x |
| Partnership | 71 | 69 | ₹38,260 | 9.4% | 1.41x |
| Motion | 161 | 116 | ₹94,107 | 23.2% | 1.15x |
| Static | 28 | 24 | ₹11,460 | 2.8% | 1.23x |
| Catalogue | 14 | 9 | ₹3,981 | 1.0% | 1.24x |
| Others | 229 | 39 | ₹31,822 | 7.9% | 1.41x |
Orders
—
All portals
Revenue
—
SM+SML+NBP
Ad Spend
—
Meta Ads
ROAS
—
3-Day Rolling ROAS
1.23x
All portals · ₹3,093,332 on 3d
7-Day Rolling ROAS
1.21x
All portals · ₹8,516,202 on 7d
Long-running Camps (Age > 7d)
21
Total daily budget: ₹150,889
Long-runner Spend Today
₹134,328
9 below 1.0x today
⏳ Long-Running Campaigns (Age > 7 days) ·
21 camps · ₹150,889 daily budget · ₹134,328 spent today ·
blended Today ROAS 1.89x ·
7D ROAS 2.26x ·
11 (52.4%) below 1.5x today
| Portal | Account | Campaign | Age | Budget | Today Spend | Today ROAS | 7D ROAS |
|---|---|---|---|---|---|---|---|
| SML | SML CL 07 | 294d | ₹26,500 | ₹23,910 | 2.32x | 2.58x | |
| SML | SML CL 06 | 607d | ₹21,974 | ₹20,996 | 2.24x | 2.66x | |
| NBP | NBP Hair/Perfume | 64d | ₹16,000 | ₹18,022 | 2.30x | 2.01x | |
| NBP | NBP Skin | 33d | ₹16,000 | ₹15,825 | 2.25x | 1.81x | |
| SML | SML Hair | 205d | ₹9,200 | ₹9,368 | 2.32x | 2.21x | |
| SML | SML Skin | 58d | ₹6,900 | ₹6,021 | 1.55x | 2.42x | |
| SML | SML Skin | 36d | ₹6,612 | ₹5,418 | 1.57x | 2.70x | |
| NBP | NBP Skin | 10d | ₹5,940 | ₹4,331 | 0.77x | 2.41x | |
| NBP | NBP Hair/Perfume | 15d | ₹5,500 | ₹3,228 | 1.37x | 1.75x | |
| NBP | NBP Hair/Perfume | 15d | ₹5,500 | ₹4,133 | 1.59x | 1.65x | |
| SML | SML Hair | 33d | ₹4,795 | ₹1,687 | 0.00x | 2.76x | |
| NBP | NBP Hair/Perfume | 15d | ₹4,400 | ₹4,837 | 0.75x | 2.04x | |
| NBP | NBP Skin | 15d | ₹4,320 | ₹4,603 | 0.70x | 1.87x | |
| SML | SML Hair | 10d | ₹3,162 | ₹3,454 | 1.97x | 3.19x | |
| NBP | NBP Skin | 10d | ₹3,024 | ₹1,189 | 0.63x | 1.90x | |
| NBP | NBP Skin | 14d | ₹2,970 | ₹1,955 | 1.27x | 2.06x | |
| NBP | NBP Skin | 15d | ₹2,592 | ₹2,083 | 1.54x | 1.94x | |
| NBP | NBP Skin | 14d | ₹2,500 | ₹1,582 | 0.00x | 1.27x | |
| NBP | NBP Skin | 14d | ₹2,000 | ₹693 | 0.62x | 1.21x | |
| SML | SML Hair | 29d | ₹500 | ₹483 | 0.00x | 0.34x | |
| SML | SML Hair | 24d | ₹500 | ₹510 | 0.00x | 0.74x |
Showing top 21 by daily budget · per the same-day kill protocol, anything below 1.5x today (Day 7+) is a kill candidate.
📊 Orders & Revenue Summary
| Metric | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | 5-May | 6-May |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Orders | 2330 | 2126 | 1754 | 2080 | 2042 | 2197 | 2166 | 2025 | 1986 | 1954 | 2063 | 1971 | 2110 | 1950 | 1967 | 1861 | 1724 | 1893 | 1829 | 1912 | 2006 | 1975 | - | - | - | - | - | - | - | - | - | - | - | - |
| Revenue (₹) | 2250955 | 1973058 | 1686238 | 1943699 | 1919061 | 2082837 | 1972071 | 1846033 | 1793636 | 1799078 | 1890013 | 1837949 | 1923693 | 1795137 | 1806296 | 1710133 | 1607681 | 1773117 | 1692125 | 1722813 | 1843265 | 1794573 | - | - | - | - | - | - | - | - | - | - | - | - |
| Ad Spend (₹) | 1361265 | 842307 | 562326 | 865918 | 1040169 | 1204480 | 863127 | 757449 | 763737 | 684268 | 801434 | 754435 | 898299 | 833013 | 816331 | 792636 | 0 | 0 | 812560 | 845293 | 1010102 | 1052765 | 987791 | 1361382 | 1377762 | 1527728 | 1330203 | 1187177 | 1195536 | 1099576 | 798220 | - | - | - |
| ROAS | 1.65 | 2.34 | 3.00 | 2.24 | 1.84 | 1.73 | 2.28 | 2.44 | 2.35 | 2.63 | 2.36 | 2.44 | 2.14 | 2.15 | 2.21 | 2.16 | 0 | 0 | 2.08 | 2.04 | 1.82 | 1.7 | 1.19 | 1.25 | 1.21 | 1.17 | 1.18 | 1.24 | 1.30 | 1.23 | 1.14 | - | - | - |
📈 ROAS Trend
📦 Orders by Date
📡 CPM by Portal
👥 New vs Returning — with 7-day average and today vs avg delta
| Metric | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | 5-May | 6-May | 7-day Avg | Today vs Avg |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| New % (Master) | 63.40% | 47.42% | 45.89% | 54.11% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| Returning % (Master) | 36.60% | 52.58% | 47.04% | 52.96% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SM — New | 60.67% | 60.67% | 47.90% | 52.10% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SM — Returning | 39.33% | 39.33% | 47.82% | 52.18% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SML — New | 78.83% | 78.83% | 42.15% | 57.85% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SML — Returning | 21.17% | 21.17% | 45.24% | 54.76% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| NBP — New | 60.36% | 41.21% | 45.90% | 54.10% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| NBP — Returning | 39.64% | 58.79% | 44.44% | 55.56% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
🎨 Creative Performance — historical (yesterday)
| Type | ROAS | Spend (₹) |
|---|---|---|
| Inde | 1.59x | ₹689585.00 |
| Paras | 2.02x | ₹207587.00 |
| Partnership | 1.93x | ₹56668.00 |
| Static | 2.1x | ₹7676.00 |
| Catalogue | 4.52x | ₹5800.00 |
| Grand Total | 1.72x | ₹967315.00 |
🏪 Sales Block Opening Report
| TOF | Remarks | NBP | SM | SML | Grand Total |
|---|---|---|---|---|---|
| Impressions Exclude | Impressions 90 | - | ₹40000 | - | ₹40000 |
| Loose | Loose | ₹12500 | ₹43397 | ₹2500 | ₹58397 |
| Purchase Exclude | Sale 30 | - | - | ₹18500 | ₹18500 |
| Purchase Exclude | Sale 120 | - | - | ₹15500.31 | ₹15500.31 |
| TOF 1 | Impressions 90 + All Purchasers | ₹42500 | ₹50000 | - | ₹92500 |
| TOF 1 | All Puchasers | - | ₹56750 | ₹23500 | ₹80250 |
| TOF 1 | Sale 180 | - | ₹50850 | - | ₹50850 |
| TOF 1 | SM Lifetime Audience + Sale 180 | - | ₹21000 | - | ₹21000 |
| TOF 1 | Impressions 180 + All Purchasers | - | ₹11400 | - | ₹11400 |
| TOF 1 | Impressions 30 + All Purchasers | - | ₹7500 | - | ₹7500 |
| TOF 1 | Impressions 45 + All Purchasers | - | ₹2500 | - | ₹2500 |
| TOF 1 | Impressions 90 + Sale 30 + All Purchasers | - | - | - | - |
| TOF 1 | Visitors 30 + All Purchasers | - | - | - | - |
| TOF 2 | Sale 180 + All Purchasers | ₹2000 | ₹494500 | ₹13000 | ₹509500 |
| TOF 2 | Impressions 7 + All Purchasers | - | ₹4500 | - | ₹4500 |
| TOF 2 | Impressions 365 + All Purchasers | - | ₹2500 | - | ₹2500 |
| TOF 3 | Sale 180 + All Purchasers + Visitors 180 | - | ₹30000 | - | ₹30000 |
| TOF 3 | Sale 180 + All Purchasers + Impressions 365 | - | ₹24000 | - | ₹24000 |
| TOF 3 | Impressions 90 + Visitors 180 + Sale 180+ All Purchasers | - | - | - | - |
| TOF 3 | Visitors 180 + All Purchasers + Sale 180 | - | - | - | - |
| TOF All | Impressions 365 + Visitors 180 + Sale 180+ All Purchasers | - | - | - | - |
| Grand Total | ₹57000 | ₹838897 | ₹73000.31 | ₹968897.31 | |
🎯 C1-C6 Cohort Pending % — Master file · per-portal · actuals vs targets (lower is better — edit targets in GHA sheet → 'C1-C6 Targets' tab)
| SM Cohort | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | 5-May | 6-May | Target | vs Target |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | - | 22% | 27% | 5% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C2 | - | 62% | 55% | 60% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C3 | - | 84% | 79% | 74% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C4 | - | 58% | 69% | 68% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C5 | - | 70% | 73% | 73% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C6 | - | 92% | 94% | 94% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| Total | - | 77% | 77% | 75% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| SML Cohort | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | 5-May | 6-May | Target | vs Target |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | - | 59% | 53% | 44% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C2 | - | 92% | 87% | 86% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C3 | - | 94% | 91% | 90% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C4 | - | 95% | 89% | 89% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C5 | - | 95% | 96% | 95% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C6 | - | 96% | 95% | 88% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| Total | - | 93% | 90% | 88% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
| NBP Cohort | 2-Apr | 3-Apr | 4-Apr | 5-Apr | 6-Apr | 7-Apr | 8-Apr | 09-Apr | 10-Apr | 11-Apr | 12-Apr | 13-Apr | 14-Apr | 15-Apr | 16-Apr | 17-Apr | 18-Apr | 19-Apr | 21-Apr | 22-Apr | 23-Apr | 24-Apr | 25-Apr | 26-Apr | 27-Apr | 28-Apr | 29-Apr | 30-Apr | 1-May | 2-May | 3-May | 4-May | 5-May | 6-May | Target | vs Target |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C1 | - | 69% | 24% | 7% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C2 | - | 65% | 45% | 36% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C3 | - | 76% | 71% | 66% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C4 | - | 76% | 64% | 52% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C5 | - | 75% | 79% | 78% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| C6 | - | 93% | 98% | 97% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — | ||||||||||||
| Total | - | 83% | 79% | 75% | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | — | — |
🛍️ Products — SM · 4-Apr
| Product | ROAS | Budget |
|---|---|---|
| 7 Running Rainbow Horses Richie Rich Clock | 0x | ₹2000.00 |
| AM PM Eye Care Combo | 3.17x | ₹8000.00 |
| AM PM Pigmentation Combo | 2.82x | ₹9500.00 |
| Ayurvedic Phus Phus Overnight Hair Growth Rice Mist | 2.79x | ₹15000.00 |
| Coaster | 0x | ₹2500.00 |
| Lip Bright & Lip peel of mask | 3.96x | ₹22000.00 |
| Peacock Pyrite–Lapis Crystal Clock | 1.76x | ₹3500.00 |
| Prem Sutra | 3.07x | ₹2500.00 |
| Pyrite Lord Ganesha on Selenite Coaster I Miniature Series | 2.72x | ₹2500.00 |
| Richie Rich Dual Bead Bracelet | 0x | ₹2500.00 |
| Selenite Crystal Recharging Leaf | 1.92x | ₹3500.00 |
| Sita-Hanumana Ashok Vatika Pyrite Plate | 2.65x | ₹2500.00 |
| Time Reversal Trifecta | 2.81x | ₹5000.00 |
| Xtreme Hair Growth Combo | 1.85x | ₹5000.00 |
| Astro Destiny | - | ₹- |
| Lip Bright | Lip Peel Of Mask | - | ₹- |
| Peacock Pyrite–Lapis Crystal Clock | - | ₹- |
| Xtreme Phus Phus All Day Hair Regrowth Rice Mist | - | ₹- |
| Grand Total | 2.108571429x | ₹86000.00 |
🛍️ Products — SML · 4-Apr
| Product | ROAS | Budget |
|---|---|---|
| 7 Running Rainbow Horses Richie Rich Clock | 0x | ₹2000.00 |
| AM PM Eye Care Combo | 3.17x | ₹8000.00 |
| AM PM Pigmentation Combo | 2.82x | ₹9500.00 |
| Ayurvedic Phus Phus Overnight Hair Growth Rice Mist | 2.79x | ₹15000.00 |
| Coaster | 0x | ₹2500.00 |
| Lip Bright & Lip peel of mask | 3.96x | ₹22000.00 |
| Peacock Pyrite–Lapis Crystal Clock | 1.76x | ₹3500.00 |
| Prem Sutra | 3.07x | ₹2500.00 |
| Pyrite Lord Ganesha on Selenite Coaster I Miniature Series | 2.72x | ₹2500.00 |
| Richie Rich Dual Bead Bracelet | 0x | ₹2500.00 |
| Selenite Crystal Recharging Leaf | 1.92x | ₹3500.00 |
| Sita-Hanumana Ashok Vatika Pyrite Plate | 2.65x | ₹2500.00 |
| Time Reversal Trifecta | 2.81x | ₹5000.00 |
| Xtreme Hair Growth Combo | 1.85x | ₹5000.00 |
| Astro Destiny | - | ₹- |
| Lip Bright | Lip Peel Of Mask | - | ₹- |
| Peacock Pyrite–Lapis Crystal Clock | - | ₹- |
| Xtreme Phus Phus All Day Hair Regrowth Rice Mist | - | ₹- |
| Grand Total | 2.108571429x | ₹86000.00 |
🛍️ Products — NBP · 4-Apr
| Product | ROAS | Budget |
|---|---|---|
| AM/PM Booster Kit [Wt. 165ml] | 3.32x | ₹20000.00 |
| Koi Fish Karma Chakra Selenite Coaster | 0.89x | ₹2000.00 |
| Lord Hanumana on Pyrite Geode I Miniature Series | 0x | ₹2000.00 |
| Pyrite 3D Butterfly Wall Art [Complementary Wooden Frame] | 0x | ₹2000.00 |
| Pyrite Prosperity Flow Hourglass – Luxe Wood & Brass (6 Inch) | 1.71x | ₹4500.00 |
| Sutra Range | 0x | ₹2000.00 |
| Time Reversal Booster Kit | 2.42x | ₹10000.00 |
| Xtreme Hair Growth Combo | 2.84x | ₹30000.00 |
| Ayurvedic Phus Phus Rice Hair Mist | - | ₹- |
| Glass Skin Pit Glow Roll On Deo | - | ₹- |
| Offer | - | ₹- |
| Summer Essential | Pit Glow Roll On Deo Combo (Pack Of 3) | - | ₹- |
| Sun Kissed Mousse | Mango Mania | Spf50++ | - | ₹- |
| Time Reversal Trifecta | - | ₹- |
| Under Eye Goat Milk | Puffy Eyes | - | ₹- |
| Grand Total | 1.43x | ₹72500.00 |