Today's Live — Meta Ads

📊 Today ROAS Performance

Total Orders

799

Total Revenue

₹752,255.63

Ad Spent

₹474,264.66

Total Active budget

₹1,462,927.00

ROAS

1.59

📍 Store Wise Breakdown

Store	Orders	Revenue (₹)	Ad Spent (₹)	Active Budget (₹)	Total Budget (₹)	ROAS
NBP	180	₹153,509.19	₹83,743.10	₹227,176.00	₹227,176.00	1.83
SM	505	₹520,928.03	₹358,901.49	₹1,149,413.00	₹1,149,413.00	1.45
SML	114	₹77,818.41	₹31,620.07	₹86,338.00	₹86,338.00	2.46

All-portal view (NBP + SM + SML) · Updated 05 May 2026, 11:51 IST · Refreshes hourly

💰

Total Spend Today

₹356,566

of ₹1,143,596 budgeted

📦

Active Camps

125

with spend > 0

🟢

Spend ≥ 1.5x ROAS

26.1%

₹93,009 / day

🔴

Spend < 1.0x ROAS

55.5%

₹197,786 on close watch

🎯 Daily Success Rate — spend distribution by ROAS bucket (avg ROAS today: 1.09x)

Below 1.0x

₹197,786 (55.5%)

≥ 1.0x

₹158,780 (44.5%)

≥ 1.5x

₹93,009 (26.1%)

≥ 1.75x

₹62,659 (17.6%)

≥ 2.0x

₹37,132 (10.4%)

≥ 3.0x

₹8,725 (2.4%)

💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (50 camps)

Campaign	Account	Type	Budget	Spent	% Spent	ROAS
ntn_adv_web_Astro_destiny_report_reel_220426	SM Fragrance 01	Sales	₹5,000	₹3,016	60%	0.88x
ntn_wanda_sales_nialuronic_facewash_reel_clp_050526	SM Fragrance 01	Sales	₹10,000	₹5,183	52%	0.77x
ds_adv_web_sales_conv_mix_catalog_040426	SM Fragrance 01	Sales	₹924	₹459	50%	💀 ZERO
ntn_adv_wanda_sales_conv_lipbright_reel_clp_050526	SM Fragrance 01	Sales	₹12,000	₹5,505	46%	0.98x
ntn_wanda_sales_astro_baby_report_reel_clp_050526	SM Fragrance 01	Sales	₹5,000	₹2,249	45%	0.40x
ntn_wanda_sales_goat_milk_reel_clp_050526	SM Fragrance 01	Sales	₹10,000	₹4,376	44%	0.72x
ntn_tof_web_conv_crystal_horse_frame_050526	SM Fragrance 01	Sales	₹10,000	₹4,367	44%	0.20x
ntn_wanda_retarget_triderma_reel_clp_050526	SM Fragrance 01	Retarget	₹3,000	₹1,295	43%	💀 ZERO
ntn_web_conv_crystal_sales_selenite_leaf_reel_050526	SM Fragrance 01	Sales	₹10,000	₹4,232	42%	0.23x
ntn_adv_web_conv_sales_crystal_anxiety_free_combo_reel_050526_R – Copy 2	SM Fragrance 01	Sales	₹10,000	₹4,202	42%	0.38x
ntn_adv_web_conv_master_sales_crystal_hourglass_reel_050526_ex30dp	SM Fragrance 01	Sales	₹3,000	₹1,255	42%	0.97x
ntn_adv_web_conv_master_rtg_crystal_hourglass_reel_050526_inc180imp	SM Fragrance 01	Retarget	₹3,500	₹1,449	41%	💀 ZERO
ntn_retarget_adv_web_conv_crystal_selenite_coaster_reel_050526	SM Fragrance 01	Retarget	₹5,000	₹2,057	41%	💀 ZERO
ntn_wanda_sales_ai_bot_mix_reel_clp_040526	SM Fragrance 01	Sales	₹15,000	₹6,132	41%	💀 ZERO
ntn_wanda_sales_astro_mangal_dosh_reel_clp_050526	SM Fragrance 01	Sales	₹5,000	₹1,998	40%	0.28x
ntn_wanda_retarget_triderma_reel_clp_050526	SM Fragrance 01	Retarget	₹5,000	₹1,922	38%	💀 ZERO
ntn_adv_web_conv_crystal_peacock_plate_reel_050526	SM Fragrance 01	Sales	₹20,000	₹7,488	37%	0.96x
ntn_wanda_retarget_xtreme_hair_growth_combo_reel_clp_050526	SM Fragrance 01	Retarget	₹3,500	₹1,284	37%	0.67x
ntn_tof_web_conv_sales_selenite_reel_260426	SM Fragrance 01	Sales	₹15,000	₹5,485	37%	0.60x
ntn_adv_wanda_retarget_hair_xtremehair_booster_kit_reel_clp_050526	SM Fragrance 01	Retarget	₹5,000	₹1,809	36%	0.48x
ntn_web_conv_rtg_skin_under_eye_goat_milk_reel_040526 – Copy 2	SM Fragrance 01	Retarget	₹3,000	₹1,059	35%	0.53x
ntn_adv_web_conv_rtg_hair_xtremehair_booster_kit_reel_clp_040526_inc180dp – Copy	SM Fragrance 01	Retarget	₹5,000	₹1,745	35%	💀 ZERO
ntn_adv_web_conv_rtg_seg12_routine_upgrade_020426	SM Fragrance 01	Retarget	₹4,500	₹1,563	35%	0.87x
ntn_adv_web_rtg_conv_crystal_peacock_frame_270426	SM Fragrance 01	Retarget	₹4,000	₹1,385	35%	0.84x
ntn_wanda_xtreme_hair_oil_reel_clp_050526	SM Fragrance 01	Sales	₹10,000	₹3,447	34%	0.44x
ntn_web_retarget_ai_bot_destiny_reel_clp_030526	SM Fragrance 01	Retarget	₹5,000	₹1,693	34%	💀 ZERO
ntn_web_sales_skin_sunmousse_reel_clp_040526	SM Fragrance 01	Sales	₹15,000	₹5,023	33%	0.38x
ntn_wanda_sales_astro_rahu_dosh_reel_clp_050526	SM Fragrance 01	Sales	₹5,000	₹1,668	33%	0.44x
ntn_wanda_rtg_inc180dp_astro_destiny_2_reel_clp_020526 – Copy 2	SM Fragrance 01	Retarget	₹3,500	₹1,165	33%	💀 ZERO
ntn_adv_wanda_conv_sales_crystal_horseclock_reel_050526	SM Fragrance 01	Sales	₹10,000	₹3,324	33%	0.28x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2	SM Fragrance 01	Sales	₹9,000	₹2,961	33%	0.53x
ntn_adv_web_sales_conv_crystal_peacock_frame_240426	SM Fragrance 01	Sales	₹20,000	₹6,568	33%	0.70x
ntn_adv_web_conv_sales_crystal_money_bowl_reel_020526_R – Copy 2	SM Fragrance 01	Sales	₹10,000	₹3,276	33%	0.84x
ntn_tof_web_conv_crystal_money_magnet_exc180dp_240426	SM Fragrance 01	Sales	₹15,000	₹4,885	33%	0.63x
ntn_adv_web_jewellery_camp_reel_260426	SM Fragrance 01	Sales	₹16,500	₹5,340	32%	0.30x
ntn_wanda_rtg_inc180dp_astro_destiny_reel_clp_020526 – Copy	SM Fragrance 01	Retarget	₹3,500	₹1,131	32%	💀 ZERO
ntn_adv_wanda_sales_conv_crystal_peacock_frame_300426	SM Fragrance 01	Sales	₹10,000	₹3,209	32%	0.86x
ntn_web_sales_crystal_rtg_sleek_crystal_reel_clp_050526	SM Fragrance 01	Retarget	₹5,000	₹1,602	32%	0.60x
ntn_wanda_rtg_inc180dp_astro_destiny_5_reel_clp_020526 – Copy 5	SM Fragrance 01	Retarget	₹3,500	₹1,119	32%	💀 ZERO
ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426	SM Fragrance 01	Sales	₹20,000	₹6,374	32%	0.56x
ds_adv3_web_conv_sales_partnership_mix_creative_040426 – Copy	SM Fragrance 01	Sales	₹6,600	₹2,085	32%	0.81x
ntn_adv_web_conv_sales_skin_time_reversal_reel_040526	SM Fragrance 01	Sales	₹16,000	₹5,020	31%	0.91x
ntn_wanda_loose_astro_destiny_reel_clp_300426	SM Fragrance 01	Sales	₹10,000	₹3,130	31%	0.45x
ntn_tof_web_conv_sales_horses_clock_260426 – Copy	SM Fragrance 01	Sales	₹20,000	₹6,198	31%	0.85x
ntn_web_conv_crystal_pyrite_geode_reel_270426	SM Fragrance 01	Sales	₹15,000	₹4,630	31%	0.79x
ntn_adv_web_rtg_conv_ampm_combo_reel_040526	SM Fragrance 01	Retarget	₹5,000	₹1,527	31%	0.64x
ntn_web_sale_conv_app_offer_reel_230426	SM Fragrance 01	Sales	₹9,000	₹2,748	31%	0.69x
ntn_wanda_sales_xtreme_hair_growth_combo_reel_clp_050526	SM Fragrance 01	Sales	₹13,000	₹3,965	31%	💀 ZERO
ntn_adv_web_conv_sales_crystal_pyrite_bracelet_mix_030526	SM Fragrance 01	Sales	₹15,000	₹4,564	30%	0.64x
ntn_adv_web_sales_conv_crystal_bracelet_100426	SM Fragrance 01	Sales	₹5,635	₹1,710	30%	0.59x

🎯 Prospecting — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Lifetime audience	63	₹717,826	₹234,633	88.2%	0.98x
Loose	5	₹47,000	₹13,187	5.0%	1.10x
DS	5	₹37,904	₹11,449	4.3%	1.73x
Visitor 180 Day	2	₹20,000	₹6,747	2.5%	0.75x

🔁 Retarget — audiences by spend

Audience	# Camps	Budget	Spent	% Block	ROAS
Impression 30 retarget	23	₹202,732	₹52,290	57.7%	1.56x
NTN \| Recent 0-30D	15	₹67,664	₹22,723	25.1%	1.19x
Visitor 180 Day	6	₹27,500	₹8,031	8.9%	0.52x
NTN \| Product: Xtreme Hair (1+)	3	₹13,500	₹4,067	4.5%	0.66x
NTN \| Loyal Buyers 3+	2	₹4,970	₹1,872	2.1%	1.67x
NTN \| Repeat Buyers 2+	1	₹4,500	₹1,563	1.7%	0.87x

🎨 Best Creatives Today — top 10 ads by ROAS (min ₹500 spend)

#	Ad Name	Type	Account	Spent	ROAS
1	brand_sakheena_nega_partnership_skin_am_pm_kit_reel_clp_090426	Partnership	SM Fragrance 01	₹604	12.78x
2	brand_app_offer_reel_clp_050526	Motion	SM Fragrance 01	₹951	7.51x
3	brand_paras_richierich_bracelet_reel_clp_050326 – Copy	Paras	SM Fragrance 01	₹628	5.88x
4	brand_crystal_richie_rich_reel_clp_250326 – Copy	Motion	SM Fragrance 01	₹782	4.67x
5	ntn_pyrite_bracelet_c5_ad03_060426	Others	SM Fragrance 01	₹565	4.66x
6	brand_frame_raiseandshine_partnership_mix_frame_pyrite_plate_reel_040426	Partnership	SM Fragrance 01	₹606	4.29x
7	paras_skin_24k_gold_serum_reel_210426	Paras	SM Fragrance 01	₹1,019	4.28x
8	brand_static_crystal_7_horses_mix_reel_clp_060326	Static	SM Fragrance 01	₹1,165	3.99x
9	partnership_crystal_peacock_plate_reel_clp_280326 – Copy	Partnership	SM Fragrance 01	₹521	3.87x
10	brand_inde_crystal_peacock_frame_reel_clp_250426	Motion	SM Fragrance 01	₹979	3.82x

📐 Creative Type Mix — Active = currently active in Meta · Had-spend = spent > 0 today (any status)

Type	# Active	# Had Spend	Spent (₹)	% of Spend	Avg ROAS
Paras	239	178	₹173,543	48.7%	1.07x
Partnership	93	90	₹47,615	13.4%	1.31x
Motion	167	122	₹92,240	25.9%	0.89x
Static	31	25	₹12,881	3.6%	1.28x
Catalogue	15	6	₹3,755	1.1%	3.09x
Others	227	36	₹26,529	7.4%	1.11x