Total Spend Today
₹613,635
of ₹1,107,545 budgeted
Active Camps
131
with spend > 0
Spend ≥ 1.5x ROAS
28.8%
₹176,891 / day
Spend < 1.0x ROAS
40.6%
₹249,198 on close watch
🎯 Daily Success Rate
Below 1.0x
₹249,198 (40.6%)
≥ 1.0x
₹364,437 (59.4%)
≥ 1.5x
₹176,891 (28.8%)
≥ 1.75x
₹78,093 (12.7%)
≥ 2.0x
₹56,397 (9.2%)
≥ 3.0x
₹10,800 (1.8%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (45 camps)
| Campaign | Account | Type | Budget | Spent | % Spent | ROAS |
|---|---|---|---|---|---|---|
| ntn_adv_web_Astro_destiny_report_reel_270426_ex180dp | SM Fragrance 01 | Sales | ₹10,000 | ₹6,932 | 69% | 0.28x |
| ntn_adv_retarget_wanda_crystal_multiple_static_270426 | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,465 | 69% | 0.87x |
| ntn_wanda_sales_crystal_horse_clocks_reel_clp_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,065 | 67% | 0.52x |
| ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2 | SM Fragrance 01 | Sales | ₹15,000 | ₹9,756 | 65% | 0.40x |
| ntn_adv_web_rtg_conv_crystal_peacock_frame_270426 | SM Fragrance 01 | Retarget | ₹4,000 | ₹2,484 | 62% | 0.56x |
| ntn_adv_web_Astro_destiny_report_reel_270426_loose | SM Fragrance 01 | Sales | ₹5,000 | ₹3,057 | 61% | 0.67x |
| ntn_adv_sales_web_conv_selenite_plate_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹8,767 | 58% | 0.25x |
| ntn_web_conv_crystal_pyrite_keychain_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹8,765 | 58% | 0.27x |
| ntn_adv_web_Astro_destiny_report_reel_220426 | SM Fragrance 01 | Sales | ₹5,000 | ₹2,889 | 58% | 0.74x |
| ntn_adv_web_conv_pyrite_ring_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹8,664 | 58% | 0.49x |
| ntn_sales_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426 | SM Fragrance 01 | Sales | ₹10,000 | ₹5,769 | 58% | 0.59x |
| ntn_loose_wanda_ crystals_green_aventurine_clear_quartz_bracelet_250426 | SM Fragrance 01 | Sales | ₹10,000 | ₹5,588 | 56% | 0.84x |
| ntn_tof_web_conv_sales_pyrite_bracelet_260426 | SM Fragrance 01 | Sales | ₹15,000 | ₹8,379 | 56% | 0.91x |
| ntn_adv_retarget_wanda_crystal_multiple_static_270426 | SM Fragrance 01 | Retarget | ₹4,000 | ₹2,209 | 55% | 0.21x |
| ntn_adv_web_conv_sales_selenite_plate_reel_250426 | SM Fragrance 01 | Sales | ₹10,000 | ₹5,366 | 54% | 1.00x |
| ntn_wanda_retarget_crystal_tree_of_life_reel_clp_270426 | SM Fragrance 01 | Retarget | ₹5,000 | ₹2,636 | 53% | 0.62x |
| ntn_wanda_retarget_crystal_owl_clock_250426 | SM Fragrance 01 | Retarget | ₹5,000 | ₹2,630 | 53% | 💀 ZERO |
| ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – Copy | SM Fragrance 01 | Retarget | ₹8,000 | ₹4,174 | 52% | 0.81x |
| ntn_adv_retarget_wanda_crystal_multiple_static_260426 | SM Fragrance 01 | Retarget | ₹2,500 | ₹1,297 | 52% | 💀 ZERO |
| ntn_adv_web_aarjav_call_video_reel_260426 | SM Fragrance 01 | Sales | ₹15,000 | ₹7,775 | 52% | 0.68x |
| ntn_adv_web_sales_conv_crystal_peacock_frame_240426 | SM Fragrance 01 | Sales | ₹20,000 | ₹10,327 | 52% | 0.83x |
| ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426 | SM Fragrance 01 | Sales | ₹15,000 | ₹7,649 | 51% | 0.60x |
| ntn_wanda_conv_sales_mix_reel_clp_250426 | SM Fragrance 01 | Sales | ₹5,000 | ₹2,535 | 51% | 0.99x |
| ntn_adv_wanda_conv_sales_18kgold_reel_220426 | SM Fragrance 01 | Sales | ₹12,000 | ₹6,067 | 51% | 0.21x |
| ntn_web_conv_retarget_crystal_richie_rich_reel_230426_R – Copy 9 | SM Fragrance 01 | Retarget | ₹5,000 | ₹2,527 | 51% | 0.89x |
| ntn_tof_web_conv_crystal_pyrite_interest_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,769 | 51% | 0.80x |
| ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426 | SM Fragrance 01 | Sales | ₹20,000 | ₹10,078 | 50% | 0.59x |
| ds_adv_web_conv_skin_creatives_231225 | SM Fragrance 01 | Sales | ₹5,880 | ₹2,953 | 50% | 0.86x |
| ntn_web_rtg_conv_app_offer_reel_260426 – Copy | SM Fragrance 01 | Retarget | ₹5,000 | ₹2,509 | 50% | 0.84x |
| ntn_adv_web_conv_sales_neutra_charbigone_reel_090326 | SM Fragrance 01 | Sales | ₹2,940 | ₹1,461 | 50% | 0.45x |
| ntn_adv_web_conv_app_offer_inc180dp_240426 | SM Fragrance 01 | Sales | ₹2,500 | ₹1,238 | 50% | 💀 ZERO |
| ntn_adv_web_conv_sales_crystal_money_bowl_reel_220426_R – Copy 2 | SM Fragrance 01 | Sales | ₹12,000 | ₹5,916 | 49% | 0.73x |
| ntn_web_retarget_conv_new_coasters_230426 | SM Fragrance 01 | Retarget | ₹10,000 | ₹4,840 | 48% | 0.59x |
| ntn_tof_web_conv_retarget_selenite_mix_c11_home_060426 – Copy | SM Fragrance 01 | Retarget | ₹8,400 | ₹4,050 | 48% | 0.70x |
| ntn_wanda_loose_crystal_chip_bracelet_reel_clp_250426_d | SM Fragrance 01 | Sales | ₹5,000 | ₹2,351 | 47% | 💀 ZERO |
| ntn_adv_web_conv_retarget_crystal_half_n_half_reel_250326_R | SM Fragrance 01 | Retarget | ₹2,500 | ₹1,167 | 47% | 0.75x |
| ntn_adv_retarget_wanda_crystal_multiple_static_260426 | SM Fragrance 01 | Retarget | ₹3,000 | ₹1,398 | 47% | 0.83x |
| ntn_adv_web_conv_rtg_hair_allday_phusphus_mist_reel_210426 | SM Fragrance 01 | Retarget | ₹3,000 | ₹1,398 | 47% | 0.87x |
| ntn_adv_web_conv_app_offer_reel_exc30imp_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹1,629 | 47% | 0.54x |
| ntn_adv_web_conv_astro_bot_inc180dp_240426 | SM Fragrance 01 | Sales | ₹5,000 | ₹2,302 | 46% | 0.72x |
| ntn_wanda_conv_sales_crystal_pyramid_bracelet_reel_clp_260426 – Copy | SM Fragrance 01 | Sales | ₹7,500 | ₹3,424 | 46% | 0.88x |
| ntn_adv_web_loose_conv_crystal_peacock_frame_250426 | SM Fragrance 01 | Sales | ₹20,000 | ₹9,111 | 46% | 0.82x |
| ntn_web_conv_crystal_richie_rich_reel_260426_ex30imp – Copy | SM Fragrance 01 | Sales | ₹3,000 | ₹1,341 | 45% | 0.65x |
| ntn_adv_web_conv_selenite_plate_reel_250426 | SM Fragrance 01 | Sales | ₹15,000 | ₹6,493 | 43% | 0.49x |
| ntn_adv_web_conv_crystal_peacock_plate_reel_250426 | SM Fragrance 01 | Sales | ₹5,000 | ₹1,751 | 35% | 0.66x |
🎯 Prospecting
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Lifetime audience | 66 | ₹665,990 | ₹399,294 | 83.7% | 1.13x |
| Loose | 6 | ₹55,000 | ₹32,528 | 6.8% | 0.75x |
| DS | 5 | ₹51,292 | ₹25,050 | 5.3% | 1.35x |
| Visitor 180 Day | 5 | ₹35,000 | ₹18,154 | 3.8% | 0.83x |
| NTN | Product: Xtreme Hair (1+) | 1 | ₹3,500 | ₹1,999 | 0.4% | 3.40x |
🔁 Retarget
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Impression 30 retarget | 22 | ₹175,993 | ₹71,616 | 52.4% | 1.68x |
| NTN | Recent 0-30D | 19 | ₹87,595 | ₹47,529 | 34.8% | 1.09x |
| Visitor 180 Day | 2 | ₹12,000 | ₹6,816 | 5.0% | 1.63x |
| C1_C4 _Meta | 1 | ₹8,000 | ₹4,174 | 3.1% | 0.81x |
| NTN | Product: Xtreme Hair (1+) | 1 | ₹5,000 | ₹2,651 | 1.9% | 1.60x |
| NTN | Repeat Buyers 2+ | 1 | ₹4,500 | ₹2,086 | 1.5% | 2.43x |
| NTN | Loyal Buyers 3+ | 1 | ₹2,100 | ₹993 | 0.7% | 2.30x |
| NTN | Crystal Buyers — 30 to 180 Days | 1 | ₹1,575 | ₹739 | 0.5% | 1.64x |
🎨 Best Creatives Today
| # | Ad Name | Type | Account | Spent | ROAS |
|---|---|---|---|---|---|
| 1 | tested_pyramid_bracelet | Others | SM Fragrance 01 | ₹515 | 7.89x |
| 2 | static_nazar_sutra_creative_04_050426 | Static | SM Fragrance 01 | ₹832 | 5.97x |
| 3 | brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy | Paras | SM Fragrance 01 | ₹845 | 4.72x |
| 4 | paras_skin_peptides_reel_220426 – Copy | Paras | SM Fragrance 01 | ₹849 | 4.49x |
| 5 | ntn_rtg_seg12_routine_upgrade_020426_ad3 | Others | SM Fragrance 01 | ₹867 | 4.46x |
| 6 | brand_hair_xtreme_booster_kit_reel_080426 – Copy 3 | Motion | SM Fragrance 01 | ₹533 | 4.38x |
| 7 | ntn_web_conv_skin_app_offer_reel_290326_ant_ad1 – Copy | Motion | SM Fragrance 01 | ₹543 | 4.37x |
| 8 | brand_static_crystal_7_horses_mix_reel_clp_060326 | Static | SM Fragrance 01 | ₹2,362 | 4.29x |
| 9 | ntn_triderma_inc180dp_ad2_240426 | Others | SM Fragrance 01 | ₹717 | 4.22x |
| 10 | Paras_test_video_jewellery_reel_190426 – Copy | Paras | SM Fragrance 01 | ₹1,936 | 3.94x |
📐 Creative Type Mix
| Type | # Active | # Had Spend | Spent (₹) | % of Spend | Avg ROAS |
|---|---|---|---|---|---|
| Paras | 200 | 152 | ₹253,132 | 41.2% | 1.22x |
| Partnership | 26 | 22 | ₹53,406 | 8.7% | 1.34x |
| Motion | 181 | 139 | ₹192,511 | 31.3% | 1.00x |
| Static | 58 | 59 | ₹47,174 | 7.7% | 1.39x |
| Catalogue | 7 | 6 | ₹5,041 | 0.8% | 1.91x |
| Others | 257 | 62 | ₹63,010 | 10.3% | 1.28x |