Total Spend Today
₹766,743
of ₹1,084,045 budgeted
Active Camps
131
with spend > 0
Spend ≥ 1.5x ROAS
21.5%
₹164,806 / day
Spend < 1.0x ROAS
39.1%
₹299,631 on close watch
🎯 Daily Success Rate
Below 1.0x
₹299,631 (39.1%)
≥ 1.0x
₹467,112 (60.9%)
≥ 1.5x
₹164,806 (21.5%)
≥ 1.75x
₹108,886 (14.2%)
≥ 2.0x
₹73,119 (9.5%)
≥ 3.0x
₹23,555 (3.1%)
💀 DECISION TRIGGERED — ≥30% budget spent + ROAS ≤ 1x (40 camps)
| Campaign | Account | Type | Budget | Spent | % Spent | ROAS |
|---|---|---|---|---|---|---|
| ntn_adv_web_Astro_destiny_report_reel_270426_ex180dp | SM Fragrance 01 | Sales | ₹10,000 | ₹8,384 | 84% | 0.30x |
| ntn_wanda_sales_crystal_horse_clocks_reel_clp_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹12,551 | 84% | 0.53x |
| ntn_adv_retarget_wanda_crystal_multiple_static_270426 | SM Fragrance 01 | Retarget | ₹5,000 | ₹4,087 | 82% | 0.74x |
| ntn_adv_web_conv_sales_crystal_money_bowl_reel_270426_R – Copy 2 | SM Fragrance 01 | Sales | ₹15,000 | ₹11,893 | 79% | 0.33x |
| ntn_adv_web_Astro_destiny_report_reel_270426_loose | SM Fragrance 01 | Sales | ₹5,000 | ₹3,856 | 77% | 0.75x |
| ntn_adv_wanda_conv_sales_crystal_horseclock_reel_270426_R – Copy 2 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,828 | 77% | 0.97x |
| ntn_adv_sales_web_conv_selenite_plate_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹11,333 | 76% | 0.27x |
| ntn_web_conv_crystal_pyrite_geode_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹11,270 | 75% | 0.91x |
| ntn_adv_web_conv_pyrite_ring_reel_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹11,053 | 74% | 0.65x |
| ntn_adv_web_sales_conv_crystal_peacock_frame_ex30imp_260426 | SM Fragrance 01 | Sales | ₹3,000 | ₹2,184 | 73% | 0.89x |
| ntn_adv_web_conv_sales_selenite_plate_reel_270426 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,625 | 73% | 0.96x |
| ntn_adv_web_rtg_conv_crystal_peacock_frame_270426 | SM Fragrance 01 | Retarget | ₹4,000 | ₹2,878 | 72% | 0.96x |
| ntn_loose_wanda_ crystals_green_aventurine_clear_quartz_bracelet_250426 | SM Fragrance 01 | Sales | ₹10,000 | ₹7,191 | 72% | 0.71x |
| ntn_sales_adv_web_conv_crystal_selenite_koifish_coaster_reel_250426 | SM Fragrance 01 | Sales | ₹10,000 | ₹7,188 | 72% | 0.55x |
| ntn_web_conv_crystal_pyrite_keychain_270426 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,754 | 72% | 0.22x |
| ntn_wanda_retarget_crystal_tree_of_life_reel_clp_270426 | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,488 | 70% | 0.47x |
| ntn_adv_web_aarjav_call_video_reel_260426 | SM Fragrance 01 | Sales | ₹15,000 | ₹10,026 | 67% | 0.53x |
| ntn_wanda_conv_sales_mix_reel_clp_250426 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,316 | 66% | 0.91x |
| ntn_tof_web_conv_crystal_pyrite_interest_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹2,320 | 66% | 0.61x |
| ntn_adv_web_conv_sales_neutra_charbigone_reel_090326 | SM Fragrance 01 | Sales | ₹2,940 | ₹1,947 | 66% | 0.78x |
| ntn_tof_web_conv_sales_pyrite_bracelet_260426_imp180ex | SM Fragrance 01 | Sales | ₹3,500 | ₹2,299 | 66% | 0.79x |
| ntn_tof_web_conv_retarget_selenite_mix_c9_060426 – Copy | SM Fragrance 01 | Retarget | ₹8,000 | ₹5,242 | 66% | 0.77x |
| ntn_adv_web_sales_conv_crystal_peacock_frame_240426 | SM Fragrance 01 | Sales | ₹20,000 | ₹12,975 | 65% | 0.79x |
| ntn_adv_sales_wanda_conv_jewellery_reel_clp_240426 | SM Fragrance 01 | Sales | ₹15,000 | ₹9,684 | 65% | 0.47x |
| ntn_adv_web_conv_astro_bot_inc180dp_240426 | SM Fragrance 01 | Sales | ₹5,000 | ₹3,211 | 64% | 0.52x |
| ntn_adv_sale_wanda_conv_crystal_horseclock_reel_230426 | SM Fragrance 01 | Sales | ₹20,000 | ₹12,777 | 64% | 0.84x |
| ntn_tof_web_conv_retarget_selenite_mix_c11_home_060426 – Copy | SM Fragrance 01 | Retarget | ₹8,400 | ₹5,348 | 64% | 0.53x |
| ntn_web_rtg_conv_app_offer_reel_260426 – Copy | SM Fragrance 01 | Retarget | ₹5,000 | ₹3,163 | 63% | 0.94x |
| ntn_adv_web_conv_app_offer_inc180dp_240426 | SM Fragrance 01 | Sales | ₹2,500 | ₹1,564 | 63% | 💀 ZERO |
| ntn_adv_web_conv_retarget_crystal_half_n_half_reel_250326_R | SM Fragrance 01 | Retarget | ₹2,500 | ₹1,555 | 62% | 0.57x |
| ntn_tof_web_conv_sales_sutra_range_220426 | SM Fragrance 01 | Sales | ₹12,000 | ₹7,448 | 62% | 0.98x |
| ntn_adv_web_conv_app_offer_reel_exc30imp_240426 | SM Fragrance 01 | Sales | ₹3,500 | ₹2,164 | 62% | 0.76x |
| ntn_web_retarget_conv_new_coasters_230426 | SM Fragrance 01 | Retarget | ₹10,000 | ₹6,124 | 61% | 0.62x |
| ntn_web_conv_crystal_richie_rich_reel_260426_ex30imp – Copy | SM Fragrance 01 | Sales | ₹3,000 | ₹1,829 | 61% | 0.79x |
| ntn_adv_web_conv_rtg_hair_allday_phusphus_mist_reel_210426 | SM Fragrance 01 | Retarget | ₹3,000 | ₹1,809 | 60% | 0.67x |
| ntn_adv_web_conv_selenite_plate_reel_250426 | SM Fragrance 01 | Sales | ₹15,000 | ₹8,943 | 60% | 0.42x |
| ntn_adv_web_loose_conv_crystal_peacock_frame_250426 | SM Fragrance 01 | Sales | ₹20,000 | ₹11,922 | 60% | 0.75x |
| ntn_adv_web_conv_retarget_goatmilk_skin_20022026 – Copy | SM Fragrance 01 | Retarget | ₹2,070 | ₹1,165 | 56% | 0.96x |
| ntn_tof_web_conv_crystal_money_magnet_exc180dp_240426 | SM Fragrance 01 | Sales | ₹15,000 | ₹8,108 | 54% | 0.82x |
| ntn_adv_web_conv_crystal_peacock_plate_reel_250426 | SM Fragrance 01 | Sales | ₹5,000 | ₹2,349 | 47% | 0.49x |
🎯 Prospecting
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Lifetime audience | 66 | ₹653,990 | ₹496,345 | 83.5% | 1.10x |
| Loose | 6 | ₹50,000 | ₹40,652 | 6.8% | 0.75x |
| DS | 5 | ₹51,292 | ₹32,348 | 5.4% | 1.53x |
| Visitor 180 Day | 5 | ₹35,000 | ₹23,015 | 3.9% | 0.77x |
| NTN | Product: Xtreme Hair (1+) | 1 | ₹3,500 | ₹2,420 | 0.4% | 4.00x |
🔁 Retarget
| Audience | # Camps | Budget | Spent | % Block | ROAS |
|---|---|---|---|---|---|
| Impression 30 retarget | 22 | ₹175,993 | ₹90,146 | 52.4% | 1.71x |
| NTN | Recent 0-30D | 19 | ₹81,095 | ₹59,882 | 34.8% | 1.22x |
| Visitor 180 Day | 2 | ₹12,000 | ₹8,349 | 4.9% | 1.62x |
| C1_C4 _Meta | 1 | ₹8,000 | ₹5,242 | 3.0% | 0.77x |
| NTN | Product: Xtreme Hair (1+) | 1 | ₹5,000 | ₹3,345 | 1.9% | 1.57x |
| NTN | Repeat Buyers 2+ | 1 | ₹4,500 | ₹2,721 | 1.6% | 1.86x |
| NTN | Loyal Buyers 3+ | 1 | ₹2,100 | ₹1,311 | 0.8% | 5.29x |
| NTN | Crystal Buyers — 30 to 180 Days | 1 | ₹1,575 | ₹963 | 0.6% | 1.26x |
🎨 Best Creatives Today
| # | Ad Name | Type | Account | Spent | ROAS |
|---|---|---|---|---|---|
| 1 | tested_pyramid_bracelet | Others | SM Fragrance 01 | ₹720 | 7.05x |
| 2 | ntn_triderma_inc180dp_ad2_240426 | Others | SM Fragrance 01 | ₹832 | 6.10x |
| 3 | paras_skin_peptides_reel_220426 – Copy | Paras | SM Fragrance 01 | ₹1,060 | 5.98x |
| 4 | brand_paras_xtremehairboosterkit_reel_clp_070326 – Copy | Paras | SM Fragrance 01 | ₹1,010 | 5.81x |
| 5 | ntn_rtg_seg13_premium_combos_020426_ad2 | Others | SM Fragrance 01 | ₹1,311 | 5.29x |
| 6 | static_nazar_sutra_creative_04_050426 | Static | SM Fragrance 01 | ₹956 | 5.19x |
| 7 | brand_hair_xtreme_booster_kit_reel_080426 – Copy 3 | Motion | SM Fragrance 01 | ₹683 | 4.90x |
| 8 | Paras_test_video_jewellery_reel_190426 – Copy | Paras | SM Fragrance 01 | ₹2,509 | 4.86x |
| 9 | brand_static_koifish_coaster_110426 – Copy | Static | SM Fragrance 01 | ₹502 | 4.09x |
| 10 | ds_bestseller_catalog_040426 | Catalogue | SM Fragrance 01 | ₹1,933 | 3.99x |
📐 Creative Type Mix
| Type | # Active | # Had Spend | Spent (₹) | % of Spend | Avg ROAS |
|---|---|---|---|---|---|
| Paras | 200 | 154 | ₹314,938 | 41.1% | 1.25x |
| Partnership | 26 | 22 | ₹65,899 | 8.6% | 1.33x |
| Motion | 176 | 144 | ₹239,392 | 31.2% | 1.01x |
| Static | 48 | 59 | ₹59,162 | 7.7% | 1.30x |
| Catalogue | 7 | 6 | ₹6,292 | 0.8% | 2.02x |
| Others | 257 | 63 | ₹81,058 | 10.6% | 1.29x |